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For Companies At a Glance
- Tasks: Lead the strategy for personalised digital product features and enhance customer experiences.
- Company: Join ASOS, a global fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days annual leave.
- Why this job: Be part of a creative team shaping the future of fashion with innovative technology and data-driven insights.
- Qualifications: Experience in product management, especially in e-commerce and personalisation, with strong analytical skills.
- Other info: Work in a collaborative environment with a focus on autonomy and growth mindset.
The predicted salary is between 48000 - 72000 £ per year.
Company Description
We\’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you\’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We\’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
Digital Product at ASOS
At ASOS, we\’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we\’re building the future of fashion commerce.
The Details
This role is for a Senior Product Manager in the \”For You\” team within the Customer Experience org. We believe every customer should feel seen, respected, and understood, and our core principles are to deliver powerful, playful, immediate experiences with sparks of inspiration that provide customer benefits, whilst maintaining data transparency and acting with integrity. Ultimately, we want to create an ASOS just for you. You\’ll lead the strategy and development of features that harness explicit signals from customers and blend them with our world-class in-house data science offerings driven by customer behaviour.
You\’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you\’ll have the freedom to decide how to meet these. You\’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you\’ll build solid narratives and will take your stakeholders on the journey throughout.
Key Responsibilities
- Define and own the product vision and roadmap for digital product personalisation features, building a deep understanding of opportunities and how we\’ll measure success.
- Lead initiatives to enrich the customer profile with implicit and explicit data to optimize content per user so they feel seen and understood.
- Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers.
- Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion.
- Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact.
Qualifications
About You
- Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
- Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation.
- Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences.
- Comfortable working in agile, full stack, cross-functional teams.
- Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Adobe Analytics, Contentsquare, and Optimizely.
- Excellent communication and stakeholder management abilities.
Additional Information
BeneFITS
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
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Senior Product Manager (Personalised UX) employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Personalised UX)
✨Tip Number 1
Familiarise yourself with ASOS's approach to personalisation and customer experience. Research their current digital products and think about how you can contribute to enhancing these features. This will help you articulate your vision during discussions.
✨Tip Number 2
Network with current or former ASOS employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive product decisions in your previous roles. ASOS values a data-driven mindset, so showcasing your analytical skills will set you apart.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and personalisation technologies. Being able to discuss recent innovations or case studies during your interview will demonstrate your passion and knowledge in the field.
We think you need these skills to ace Senior Product Manager (Personalised UX)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Manager position at ASOS. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product management, particularly in e-commerce or fashion. Emphasise your achievements in launching mobile-first products and your familiarity with personalisation strategies.
Craft a Compelling Cover Letter: Write a cover letter that tells your story. Explain why you are passionate about the role and how your background makes you a perfect fit for ASOS. Mention specific examples of how you've used data-driven decision-making in previous roles.
Showcase Your Analytical Skills: In your application, be sure to mention your experience with analytical tools like Power BI and Adobe Analytics. Provide examples of how you've used data to drive product decisions and improve user experiences.
How to prepare for a job interview at ASOS
✨Understand ASOS's Culture
Before your interview, take some time to research ASOS's company culture and values. They pride themselves on inclusivity and creativity, so be prepared to discuss how you align with these principles and how you can contribute to their mission of making every customer feel seen and understood.
✨Showcase Your Product Management Experience
Be ready to share specific examples from your past experiences as a Product Manager, particularly in e-commerce or fashion. Highlight any successful product launches you've led, especially those focused on personalisation, and explain the impact they had on customer engagement and satisfaction.
✨Demonstrate Data-Driven Decision Making
ASOS values a data-driven approach, so come prepared to discuss how you've used data analytics tools like Power BI or Adobe Analytics in your previous roles. Share examples of how you've leveraged customer insights to inform product decisions and improve user experiences.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with cross-functional teams, think of examples that demonstrate your ability to collaborate effectively. Be ready to discuss how you've partnered with design, marketing, and engineering teams to create engaging user experiences and how you handle differing opinions within a team.
