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- Tasks: Create engaging brand experiences that connect customers with ASOS's diverse brands.
- Company: Join a leading fashion e-commerce platform known for innovation and creativity.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave plus a bonus day.
- Other info: Work in a dynamic, cross-functional team with opportunities for personal growth.
- Why this job: Shape the future of brand experiences and make a real impact in the fashion industry.
- Qualifications: Experience in product management, especially in e-commerce or fashion, is essential.
The predicted salary is between 60000 - 75000 ÂŁ per year.
This is the Senior Product Manager‑Brand Experiences role, sitting in the Customer Experience team. You’ll be responsible for building compelling, scalable brand‑led experiences that help customers discover, engage with and form meaningful relationships across the hundreds of brands on ASOS across Fashion, Sportswear and Face + Body. Your mission is to make brands feel alive on ASOS—rich in identity, story and relevance—while ensuring experiences are commercially effective and operationally scalable. You’ll be the focal point of a dedicated and cross‑functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these objectives.
Key Responsibilities
- Define and own the product vision and roadmap for Brand Experiences, spanning customer‑facing brand pages, shop‑within‑shop experiences, and brand loyalty mechanics such as following brands.
- Deep customer obsession with a proven ability to translate customer insight, behavioural signals and UX craft into intuitive, high‑impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Strong organisational and prioritisation skills, with the ability to coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high quality UX and craft, ensuring brand experiences feel distinctive, coherent and on brand while remaining easy to use and maintain.
Qualifications
- Proven experience as a Product Manager in e‑commerce, fashion, or consumer‑facing platforms.
- Strong track record in launching 0‑1 mobile‑first products.
- Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full‑stack, cross‑functional teams and motivating everyone to deliver at pace.
- Data‑driven mindset with strong analytical and problem‑solving skills, with experience using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand‑led experiences is a strong advantage.
Benefits
- Employee discount
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
Senior Product Manager (Brand Experiences) employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Brand Experiences)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ASOS. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for brand experiences! When you get the chance to chat with hiring managers or during interviews, share your ideas on how to make brands come alive. It’ll show you’re not just another candidate.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you’d tackle challenges in building engaging brand experiences. Use real examples from your past work to back up your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Senior Product Manager (Brand Experiences)
Some tips for your application 🫡
Show Your Passion for Brand Experiences: When writing your application, let your enthusiasm for creating engaging brand experiences shine through. Share specific examples of how you've brought brands to life in previous roles, and how you can do the same at ASOS.
Be Data-Driven: We love a good data story! Make sure to highlight your analytical skills and any tools you've used to drive product decisions. Show us how you've turned customer insights into impactful product experiences.
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at ASOS
✨Know Your Brand Inside Out
Before the interview, dive deep into ASOS and its brand experiences. Understand their unique selling points, customer engagement strategies, and how they differentiate themselves in the fashion e-commerce space. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your Product Vision
Be prepared to discuss your vision for brand-led experiences. Think about how you would enhance customer discovery and engagement on ASOS. Bring examples from your past work that illustrate your ability to create compelling product roadmaps and how you've successfully launched mobile-first products.
✨Demonstrate Data-Driven Decision Making
Highlight your analytical skills by discussing how you've used data to inform product decisions in previous roles. Be ready to share specific tools you've used, like Power BI or Mixpanel, and how they helped you understand customer behaviour and improve user experiences.
✨Communicate Clearly and Confidently
Strong communication is key, especially when coordinating with cross-functional teams. Practice articulating your thoughts clearly and confidently. Prepare to discuss how you've managed stakeholder relationships and aligned teams around shared goals in complex projects.