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- Tasks: Design innovative fashion collections and stay ahead of trends for Topshop.
- Company: Join the iconic British fashion brands, Topshop and Topman, with a rich heritage.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be a key player in shaping the future of fashion and influencing global markets.
- Qualifications: Proven design experience across multiple categories and strong trend research skills.
- Other info: Collaborate in a dynamic environment with opportunities to mentor junior designers.
The predicted salary is between 36000 - 60000 £ per year.
TOPSHOP & TOPMAN – Senior Designer
Company description: TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
As a Senior Designer for Topshop, you’ll play a key role in driving brand success across multiple departments by delivering best-in-class product and ensuring Topshop stays ahead of the curve in trend and newness, constantly pushing the range forward for our global markets.
You will contribute to design direction and ensure that product is aligned to the brand\’s strategic vision & focused on delivering a compelling and commercial offer appropriate for our target customer. This role will involve working cross-functionally with studios and styling teams to ensure from concept to styling and influencing shoots, the brand aesthetic is consistently delivered to our customer.
You’ll be organised, collaborative, and always looking ahead – spotting what’s next and bringing fresh ideas and innovation.
What you\’ll be doing…
- Researching and developing trends to deliver collections for Topshop, by identifying big ideas, key seasonal shapes, and introducing newness in fabric, trend, and hero pieces for the Topshop customer.
- Designing new and distinctive products that align with the Topshop brand strategy, ensuring a balanced range across customer profiles and end uses—from volume drivers and seasonal must-haves to standout press-worthy pieces.
- Spot and act on emerging product opportunities in the market to keep Topshop ahead of the curve with trend-led designs.
- Present key looks and styling direction across categories and ranges to support studio shoot execution in line with brand strategy.
- Use relevant sales data and insights to design commercially strong, fashion-forward ranges.
- Anticipate customer needs by combining sales data, customer analytics, and trend research to deliver product ranges that excite and resonate.
We move fast so are in the office at least three days a week to ensure we keep connected, creative, and ahead of the curve.
Qualifications
About You
You’re a creative and strategic thinker with a deep understanding of the fashion landscape and a proven track record of delivering world-class product that blends originality with commercial appeal.
Confident in presenting ideas and influencing stakeholders, you lead with a clear design vision that inspires teams and drives the brand forward, balancing innovation with strategic focus to create must-have seasonal pieces.
You’ll also bring:
- Proven experience designing across multiple product categories – including softs, formal, and casual – ideally within a global retail environment.
- Strong trend research and the ability to translate insights into brand-aligned design direction, with a sharp eye for print, graphics, embroidery, and embellishment.
- Expertise in fabric sourcing and development across Far East, India, and European markets, bringing fresh direction to collections.
- Hands-on collaboration with pattern cutters to develop new silhouettes from concept to sample, driving innovation in fit and shape.
- Strategic thinking across categories and end uses, with a deep understanding of the Topshop customer and segmentation.
- Confident presentation and influencing skills, with the ability to gain buy-in from cross-functional teams and senior leadership.
- Awareness of global retail trends, market conditions, and opportunities, ensuring Topshop remains ahead of the curve.
You’ll also play a key role in leading and developing junior team members, giving clear direction, regular feedback, and helping them develop in role.
Additional Information
BeneFITS
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
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Senior Designer - Topshop - Softs & Multi-product employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Designer - Topshop - Softs & Multi-product
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work and reflects the trends you’re passionate about. Remember, this is your chance to show off your creativity and design skills, so make it pop!
✨Tip Number 2
Network like a pro! Attend fashion events, connect with industry folks on LinkedIn, and don’t be shy about reaching out to people at Topshop. A friendly chat can go a long way in getting your foot in the door.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Know their latest collections, understand their target market, and be ready to discuss how your design vision aligns with Topshop’s strategy. Show them you’re not just a designer, but a brand ambassador!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Topshop team. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Designer - Topshop - Softs & Multi-product
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Senior Designer role, make sure to showcase your creativity! Include a portfolio that highlights your best work and demonstrates your ability to blend originality with commercial appeal. We want to see how you can push the boundaries of design while keeping our brand's vision in mind.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the job description. Highlight your experience in designing across multiple product categories and your understanding of the Topshop customer. This will show us you’re serious about the role!
Be Data-Driven: We love designers who can back up their creative ideas with data! Make sure to mention any experience you have with using sales data and customer analytics to inform your designs. This shows us you understand the commercial side of fashion and can create ranges that resonate with our customers.
Apply Through Our Website: Ready to take the plunge? We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Topshop!
How to prepare for a job interview at ASOS
✨Know Your Trends
As a Senior Designer, it's crucial to be on top of the latest fashion trends. Research current and upcoming trends that align with Topshop's aesthetic. Bring examples of how you've incorporated these trends into your previous work to showcase your ability to stay ahead of the curve.
✨Showcase Your Design Process
Be prepared to discuss your design process in detail. Highlight how you go from concept to final product, including your collaboration with pattern cutters and other teams. This will demonstrate your strategic thinking and hands-on approach, which are key for this role.
✨Present with Confidence
You'll need to present your ideas clearly and confidently. Practice your presentation skills before the interview, focusing on how to influence stakeholders effectively. Use visuals or mood boards to support your ideas and make them more engaging.
✨Understand the Customer
Topshop's success hinges on understanding its customer base. Be ready to discuss how you use sales data and customer insights to inform your designs. Show that you can anticipate customer needs and create products that resonate with them.
