At a Glance
- Tasks: Support culturally-led brand activities and coordinate projects for ASOS.
- Company: Join ASOS, a global fashion retailer that celebrates individuality.
- Benefits: Enjoy employee discounts, private medical care, and 25 days of annual leave.
- Other info: Fast-paced environment with opportunities for personal growth and creativity.
- Why this job: Be part of a dynamic team shaping cultural moments in fashion.
- Qualifications: Experience in brand marketing or project coordination, with a passion for fashion.
The predicted salary is between 35000 - 45000 £ per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
The Senior Brand Heat Executive supports the delivery of culturally-led brand activity that keeps ASOS visible, relevant and talked about. This role helps turn cultural opportunities, talent ideas, social-first activations and reactive moments into organised, high-quality execution. Working closely with the Brand Heat Lead, this role brings pace, structure and attention to detail across Brand Heat workstreams. It helps ensure ideas move from signal to brief to activation quickly, while staying true to the ASOS brand. Brand Heat relies on speed, judgement and excellent execution. This role helps the team act on the right opportunities quickly, coordinate the moving parts and keep projects progressing across teams and partners.
Project Coordination
- Support the planning and delivery of Brand Heat activity across cultural moments, talent-led ideas, collaborations, reactive opportunities and social-first activations. Keep timelines, actions, owners and dependencies clear so projects can move at pace.
Cultural Monitoring
- Track relevant fashion, lifestyle, entertainment, creator and internet culture signals. Share concise updates on opportunities, competitor activity and emerging conversations the brand should consider.
Brief and Activation Support
- Help prepare briefs, decks, status updates, project plans and launch materials. Support the translation of ideas into clear actions for Creative, Social, Talent, PR, Commercial and agency partners.
Reactive Delivery
- Support reactive and real-time activity by coordinating approvals, assets, copy, product information, stakeholders and launch requirements. Help the team move quickly without losing quality or brand judgement.
Talent and Creator Support
- Work with Talent and Social teams to support creator-led and talent-led activations. Coordinate briefing inputs, logistics, content needs, product information and performance follow-up.
Cross-functional Working
- Act as a day-to-day connector across internal teams and external partners. Keep communication clear, follow up on actions and make sure stakeholders have the information needed to deliver.
Reporting and Learning
- Gather performance results, social insights, earned coverage, engagement signals and key learnings from Brand Heat activity. Turn these into simple summaries and recommendations for the Brand Heat Lead and wider team.
Team Operations
- Maintain trackers, calendars, action logs, inspiration banks and project folders. Ensure the Brand Heat team has a clear view of live work, future opportunities and key decisions.
Qualifications
- Experience in brand marketing, social, talent, influencer, PR, partnerships, content or project coordination, ideally within fashion, lifestyle, beauty, entertainment or digital-first brands.
- Strong interest in fashion, social platforms, creators, internet culture and cultural moments.
- Highly organised, with strong attention to detail and the ability to manage multiple moving parts.
- Confident creating clear documents, decks, trackers, briefs and status updates.
- Proactive, collaborative and comfortable working in a fast-moving environment.
- Good creative judgement and an instinct for what feels culturally relevant, platform-native and brand appropriate.
- Strong communication skills, with the confidence to follow up with stakeholders and keep projects moving.
- Comfortable using performance data, social reporting and cultural insight to support recommendations.
- Able to balance creativity with operational discipline, especially when timelines are tight.
Success Metrics
- Brand Heat projects are well organised, with clear actions, timings, owners and follow-up.
- The team has a strong view of relevant cultural signals, competitor activity and potential opportunities.
- Reactive activity moves quickly, with the right information, assets and approvals in place.
- Talent, Social, PR, Creative and Commercial stakeholders feel informed and aligned.
- Performance and learnings are captured clearly and fed back into future activity.
- Brand Heat work feels culturally relevant, distinctive and connected to the ASOS brand platform.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Senior Brand Heat Executive employer: ASOS
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is encouraged to be their authentic self. As a Senior Brand Heat Executive, you'll enjoy a range of benefits including an employee discount, private medical care, and generous annual leave, all while working in a fast-paced environment that values collaboration and innovation. With ample opportunities for personal growth and development, ASOS is committed to supporting your career journey in the heart of the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Heat Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ASOS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ASOS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ASOS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ASOS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Heat Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ASOS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ASOS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ASOS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ASOS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ASOS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ASOS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
