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- Tasks: Lead marketing strategies for ASOS in key European markets, focusing on Germany and France.
- Company: Join ASOS, a global online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
- Why this job: Be part of a dynamic team shaping marketing strategies while promoting inclusivity and creativity.
- Qualifications: Experience in regional marketing, strong understanding of EU markets, and excellent communication skills required.
- Other info: This is a newly created role, perfect for self-starters ready to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
We’re looking for a strategic, driven, and entrepreneurial EU & ROW Marketing Manager to lead the next phase of ASOS\’s growth in our key European markets. This is a newly created role, reporting into the Head of EU Markets, and will be pivotal in shaping and executing regional marketing strategies, with a core focus on Germany and France.
You’ll be the first in-region marketing hire, meaning you’ll thrive in ambiguity, be comfortable setting up new ways of working, and love connecting the dots across multiple teams. You’ll bring together global brand direction with local customer insight to drive brand awareness, customer engagement, and commercial growth.
The Details
Strategy & Customer
- Alongside Head of Markets, develop market specific strategies in alignment with ASOS’ overarching global brand direction.
- Define audience and regional strategies for EU (initially Germany and France) using insights, data, and cultural nuance to shape activity.
- Work with selected Agencies and Global Brand team to refine Audience and Regional targets and plans through big impact campaigns and always on activity tailored to local consumer behaviours and market dynamics.
- Manage local marketing budget for EU, ensuring sufficient and impactful allocation of spend.
Campaign & Channel Execution
- Lead the execution of 360° marketing campaigns across the EU, ensuring global campaigns localized effectively and delivered through the right channels.
- Own the regional marketing calendar and campaign planning process, including internal approvals and stakeholder alignment for EU & ROW.
- Collaborate with global teams (Brand, PR, Influencer, Media, Performance Marketing) to activate across all channels, from Paid Social to Affiliates and PPC.
- Collaborate with global teams on regional initiatives such as retail activations, pop-ups, influencer activations, and local brand partnerships.
Collaboration & Ways of Working
- Establish new ways of working between regional and global teams, acting as the central point of contact for all EU & ROW marketing matters.
- Champion the needs of EU & ROW markets internally—sharing consumer insights, campaign learnings, and local opportunities.
- Coordinate with the e-commerce and local commercial teams to ensure marketing supports key trading moments and customer goals.
- Work with wider business stakeholders including tech, supporting the wider testing roadmap with aim to improve overall customer experience.
Performance & Insights
- Monitor performance of marketing activity, drawing on data, consumer research, and competitor analysis to inform future planning.
- Track KPIs and ROI across brand and performance channels, continuously optimizing for commercial and brand impact.
Qualifications
About You
- Experience in regional or brand marketing roles, ideally within fashion, beauty, or lifestyle.
- Experience developing and executing marketing plans across multiple countries in Europe, with a strong understanding of Germany and France.
- A self-starter who thrives in fast-paced, ambiguous environments and is excited to build from the ground up.
- Excellent stakeholder management and communication skills—you can confidently engage and influence at all levels.
- Strong project management skills and a track record of successfully delivering multi-channel campaigns.
- A consumer-first mindset with the ability to turn insights into action.
- Experience working within the EMEA region strongly preferred.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
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Marketing Manager - Europe & Row employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Europe & Row
✨Tip Number 1
Familiarise yourself with ASOS's brand values and marketing strategies. Understanding their approach to customer engagement and brand awareness will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the fashion and e-commerce sectors, especially those who have experience in European markets. This can provide you with valuable insights and connections that may give you an edge in the application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour in Germany and France. Being able to discuss current market dynamics and how they impact ASOS will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to showcase your project management skills by thinking of examples where you've successfully delivered multi-channel campaigns. Highlighting your ability to manage stakeholders and collaborate across teams will be crucial in this role.
We think you need these skills to ace Marketing Manager - Europe & Row
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in regional or brand marketing, especially within the fashion, beauty, or lifestyle sectors. Emphasise your understanding of the German and French markets, as well as any multi-channel campaign successes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ASOS and its mission. Discuss how your skills align with the role's requirements, particularly your ability to thrive in fast-paced environments and your experience in developing marketing strategies tailored to local consumer behaviours.
Showcase Your Data Skills: Highlight your experience with data analysis and performance tracking in your application. Provide examples of how you've used insights to inform marketing strategies and optimise campaigns for better ROI.
Demonstrate Collaboration Experience: Illustrate your ability to work collaboratively with global teams. Mention specific instances where you have successfully engaged stakeholders across different levels and departments to achieve marketing goals.
How to prepare for a job interview at ASOS
✨Understand the Brand
Before your interview, make sure you have a solid understanding of ASOS's brand values and mission. Familiarise yourself with their recent campaigns, especially those targeting the European markets, as this will show your genuine interest and alignment with their goals.
✨Showcase Your Regional Expertise
Highlight your experience in marketing within Germany and France specifically. Be prepared to discuss how you would tailor marketing strategies to resonate with local audiences, using insights and cultural nuances to drive engagement.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Focus on your ability to analyse data and consumer insights to inform your decisions, as this role requires a strong strategic mindset.
✨Emphasise Collaboration Skills
Since this role involves working closely with global teams, be ready to discuss your experience in stakeholder management and collaboration. Share specific instances where you've successfully aligned multiple teams towards a common goal, showcasing your communication skills.
