At a Glance
- Tasks: Shape and optimise customer-facing digital experiences to boost engagement and satisfaction.
- Company: Join ASOS, a leading online fashion retailer with a vibrant and inclusive culture.
- Benefits: Enjoy employee discounts, flexible benefits, 25 days leave, and private medical care.
- Other info: Collaborative environment with opportunities for personal growth and career development.
- Why this job: Make a real impact on customer experiences while working with innovative technologies.
- Qualifications: Proven experience in product management and a passion for customer-centric digital solutions.
The predicted salary is between 60750 - 74250 £ per year.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too.
At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
About the Role
We are looking for an experienced Senior Product Manager to shape the strategy, development, and optimisation of customer-facing digital experiences that improve engagement, conversion, retention, loyalty, and overall customer satisfaction.
As part of a cross-functional product organisation, you will work closely with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to identify customer needs, simplify complex journeys, and deliver measurable business outcomes.
Our Customer Experience team is focused on creating a more immersive, personalised shopping experience across key customer journeys and surfaces.
It focuses on making discovery easier, shopping more inspirational, and the experience more frictionless, with recent releases introducing a more immersive homepage, brand storytelling capabilities, community-powered content, and more.
The team is prioritising innovation, aiming to lead the market with advanced features such as Virtual Try-On and the ASOS app for Chat GPT.
The programme is highly impact-led, using experimentation and data to continuously validate, learn and iterate.
This role would suit someone who can balance strategic thinking with hands-on execution, using customer insights, behavioural data, and experimentation to continuously improve customer experiences across the ASOS app and web.
Key Responsibilities
- Define and own the product vision, strategy, and roadmap for Customer Experience products and experiences.
- Create engaging, high-quality customer experiences that increase conversion, strengthen retention, and drive sustainable revenue growth.
- Identify opportunities through customer research, behavioural analytics, customer feedback, and data-driven insights.
- Partner with Brand, Operations, Engineering, Design, Data, Marketing, and Commercial teams to prioritise initiatives that improve customer outcomes.
- Lead the development of customer experience capabilities, including personalised journeys, customer communications, content experiences, loyalty initiatives, digital engagement features, and omnichannel experiences.
- Foster a culture of experimentation through A/B testing, customer feedback, analytics, and continuous optimisation.
- Champion intuitive, accessible, and customer-first digital experiences across every stage of the customer journey.
- Define success metrics and monitor product performance through customer satisfaction, engagement, conversion, retention, loyalty, and commercial KPIs.
- Build business cases and align stakeholders around product strategy, priorities, and measurable outcomes.
- Balance customer needs, business value, commercial impact, and technical feasibility when prioritising product investments.
- Identify opportunities to improve customer experiences through AI, automation, personalisation, workflow optimisation, and scalable digital capabilities.
- Lead products from discovery and delivery through launch, adoption, and continuous improvement.
Qualifications
Experience & Background
We're interested in people who can demonstrate many of the following
- Proven experience as a Product Manager or Senior Product Manager within a customer-focused digital environment.
- A track record of delivering impactful and delightful customer-facing digital products and features.
- Experience building and scaling customer-facing products across web and mobile platforms, ideally across the ASOS app and web.
- Strong understanding of customer journeys, user experience principles, and digital customer experiences.
- Strong analytical skills, with the ability to use customer data, behavioural analytics, and experimentation to inform product decisions.
- Experience working in Agile product development environments and collaborating with cross-functional teams.
- Experience influencing senior stakeholders across Product, Engineering, Brand, Operations, and Commercial functions.
- Strong communication, presentation, and stakeholder management skills.
- Ability to navigate complex environments and translate strategy into delivery.
- Experience in retail, e-commerce, or the fashion industry would be beneficial but is not essential.
- Experience with experimentation and analytics tools such as Mixpanel, Optimizely, Power BI, or similar platforms.
Skills & Competencies
- Customer-first mindset.
- Strategic thinking and commercial awareness.
- Product discovery and experimentation.
- Data-informed decision making.
- Strong stakeholder management and influencing skills.
- Prioritisation and delivery focus.
- Strong communication and collaboration skills.
- Ability to lead through influence across cross-functional teams.
- Proactive and driven, with a willingness to do what it takes to move things forward.
- Self-starter who is comfortable working independently and not afraid to challenge the status quo or push boundaries.
- Passion for creating impactful and delightful customer experiences and delivering measurable business impact.
- Additional Information
- Bene FITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Senior Product Manager – Customer Experience in London employer: ASOS
ASOS is an excellent employer that fosters a dynamic and inclusive work culture, offering hybrid working arrangements that promote work-life balance. Employees benefit from generous perks such as 25 days of paid annual leave and exclusive discounts, while also having ample opportunities for professional growth in a fast-paced, technology-driven environment focused on innovation in payment processing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager – Customer Experience in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like ASOS!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at ASOS would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at ASOS through your school's career services!
We think you need these skills to ace Senior Product Manager – Customer Experience in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager – Customer Experience, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager – Customer Experience position at ASOS. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at ASOS
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
