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- Tasks: Lead the creation of engaging brand experiences that connect customers with their favourite brands.
- Company: Join ASOS, a global fashion destination empowering creativity and self-expression.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days annual leave plus a celebration day.
- Other info: Be part of a culture that values inclusivity and personal growth.
- Why this job: Shape the future of fashion commerce while working in a dynamic, collaborative environment.
- Qualifications: Experience in product management, especially in e-commerce or fashion, is essential.
The predicted salary is between 60000 - 75000 £ per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making.
This is the Senior Product Manager-Brand Experiences role, sitting in the Customer Experience team. You’ll be responsible for building compelling, scalable brand‑led experiences that help customers discover, engage with and form meaningful relationships across the hundreds of brands on ASOS across Fashion, Sportswear, and Face + Body.
Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout.
Key Responsibilities- Define and own the product vision and roadmap for Brand Experiences, spanning customer‑facing brand pages, shop‑within‑shop experiences, and brand loyalty mechanics such as following brands.
- Deep customer obsession with a proven ability to translate customer insight, behavioural signals and UX craft into intuitive, high-impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Strong organisational and prioritisation skills, with the ability to coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high‑quality UX and craft, ensuring brand experiences feel distinctive, coherent and on‑brand while remaining easy to use and maintain.
- Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
- Strong track record in launching 0-1 mobile-first products.
- Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full stack, cross-functional teams and motivating everyone to deliver at pace.
- Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand‑led experiences is a strong advantage.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Senior Product Manager (Brand Experiences) in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Brand Experiences) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching ASOS and its culture. Understand their brand values and think about how you can contribute to their mission of empowering customers.
✨Tip Number 3
Show off your creativity! When discussing your past projects, highlight how you’ve used innovative solutions to solve problems. ASOS loves fresh ideas and a growth mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ASOS team.
We think you need these skills to ace Senior Product Manager (Brand Experiences) in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for fashion and e-commerce shine through. We want to see how you connect with our mission at ASOS and how you can contribute to creating amazing brand experiences.
Tailor Your CV: Make sure your CV is tailored to the Senior Product Manager role. Highlight your experience in product management, especially in e-commerce or fashion, and showcase any relevant projects that demonstrate your skills in building engaging customer experiences.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Share your journey in product management, your approach to problem-solving, and how you’ve successfully led cross-functional teams. Make it personal and relatable!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the ASOS family!
How to prepare for a job interview at ASOS
✨Know Your Brand Inside Out
Before the interview, dive deep into ASOS's brand identity and values. Understand their mission to empower customers and how they create engaging brand experiences. This will help you align your answers with their vision and demonstrate your passion for the role.
✨Showcase Your Product Management Skills
Prepare specific examples from your past experience where you've successfully launched products or features in e-commerce. Highlight your ability to balance customer needs with commercial effectiveness, as this is crucial for the Senior Product Manager role.
✨Emphasise Collaboration and Communication
ASOS values teamwork, so be ready to discuss how you've worked with cross-functional teams in the past. Share stories that showcase your communication skills and how you’ve motivated others to achieve shared goals.
✨Be Data-Driven
Familiarise yourself with tools like Power BI and Mixpanel, and be prepared to discuss how you've used data to inform product decisions. Showing a strong analytical mindset will resonate well with ASOS's focus on data-driven decision-making.