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For Companies At a Glance
- Tasks: Shape innovative customer experiences and analyse data to drive product decisions.
- Company: Join ASOS, a global leader in online fashion retail with a vibrant tech culture.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and flexible benefits.
- Why this job: Make a real impact on customer experiences while working with cutting-edge technology.
- Qualifications: Strong quantitative skills, proficiency in SQL and Python, and experience with A/B testing.
- Other info: Collaborative office environment with opportunities for personal growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Digital Product at ASOS
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
The Details
A unique opportunity to be part of a key strategic programme at ASOS. You will shape new initiatives and enable capabilities to support our Digital Product team focused on building innovative customer-facing experiences. You will be aligned to business stakeholders across the company to help define key success metrics, design and analyse experiments, perform deep customer and cohort analyses, and use modelling techniques where it enhances understanding of customer behaviour or performance trends.
The ideal candidate will have a strong technical background and experience solving tough problems with large datasets. You will be a highly intelligent self-starter, able to work independently with a strong attention to detail.
- Own the definition and evolution of core product KPIs, partnering with Product Managers to shape roadmap priorities and evaluate long-term impact.
- Conducting funnel and drop-off analysis to identify friction points in the customer journey and areas for optimisation.
- Inform the design and analysis of A/B tests and experiments to measure the impact of new product features or experiences on conversion, engagement, and retention.
- Apply statistical modelling techniques to uncover behavioural patterns, identify key drivers of performance, and build forecasts that inform product strategy and decision-making.
- Using data to optimise conversion rates, user engagement, and customer satisfaction across the ASOS platform.
- Translating data into clear, actionable insights that inform product roadmaps, design decisions, and feature prioritisation.
- Building dashboards, reports, and visualisations to communicate trends and results to both technical and non-technical stakeholders.
- Act as a thought partner to Product leadership, proactively identifying opportunities to improve customer experience and drive commercial outcomes.
- Championing a data-informed culture, ensuring that every decision across Product is supported by evidence and measurable impact.
Qualifications
About You
- Strong quantitative skills with a background in maths, statistics or a STEM-related subject.
- Strong proficiency in SQL, Python (pandas, NumPy), and data visualisation tools (Tableau, Power BI) to build scalable analytics solutions.
- Experience building simple statistical models to uncover behavioural patterns, identify key drivers, and generate forecasts that support data-informed product decisions.
- Experience designing and analysing experiments and A/B tests, with a solid grasp of statistical methodologies (regression, confidence intervals, hypothesis testing).
- A passion for customer-centric problem solving, with curiosity to uncover friction points and opportunities for innovation.
- Proven ability to define and monitor product success metrics, translating data into actionable insights that shape product strategy and roadmap decisions.
- Familiarity with eCommerce platforms, experimentation tools (Optimizely), and user journey analytics (Adobe, Mixpanel, Amplitude, etc.).
- Strong written and verbal communication skills, with the ability to present insights to senior leadership and drive strategic alignment.
- An added bonus if you have experience working within e-commerce or digital product environments.
- A basic understanding of data engineering workflows and analytics pipelines (Databricks, dbt, Apache Spark).
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Senior Product Analyst in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Analyst in London
✨Tip Number 1
Network like a pro! Reach out to current ASOS employees on LinkedIn or at industry events. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into ASOS's products and recent innovations. Show us that you’re not just another candidate; demonstrate your passion for fashion tech and how you can contribute to our mission.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain complex analyses in simple terms. We love candidates who can translate numbers into actionable insights that resonate with both technical and non-technical folks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS family.
We think you need these skills to ace Senior Product Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Analyst role. Highlight your quantitative skills, experience with SQL and Python, and any relevant eCommerce background. We want to see how your unique experiences align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer-centric problem solving and how you can contribute to our Digital Product team. Keep it engaging and make it personal – we love a good story!
Showcase Your Analytical Skills: In your application, be sure to showcase your analytical skills and experience with A/B testing and statistical methodologies. We’re keen on seeing how you’ve used data to drive decisions in past roles, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ASOS
✨Know Your Numbers
As a Senior Product Analyst, you'll be expected to have a strong grasp of quantitative skills. Brush up on your SQL and Python skills, and be ready to discuss how you've used data to drive decisions in past roles. Prepare examples of how you've defined KPIs and translated data into actionable insights.
✨Master the Art of A/B Testing
Familiarise yourself with A/B testing methodologies and be prepared to discuss your experience designing and analysing experiments. Think of specific instances where your analysis led to significant improvements in conversion rates or user engagement, and be ready to explain your thought process.
✨Showcase Your Problem-Solving Skills
ASOS values customer-centric problem solving, so come prepared with examples of how you've identified friction points in user journeys. Highlight your curiosity and innovative thinking by discussing any unique solutions you've implemented to enhance customer experiences.
✨Communicate Like a Pro
Strong communication skills are key for this role. Practice presenting your insights clearly and concisely, especially to non-technical stakeholders. Be ready to demonstrate how you've effectively communicated complex data findings to senior leadership in the past.
