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For Companies At a Glance
- Tasks: Drive business growth through data analysis and storytelling in marketing.
- Company: Join ASOS, a vibrant team focused on innovation and collaboration.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and personalised learning.
- Why this job: Make an impact by transforming data into actionable insights for marketing success.
- Qualifications: Experience in Customer/Marketing Analytics with strong SQL and Excel skills.
- Other info: Work in a dynamic environment with opportunities for career growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Insight Analyst within the Customer and Marketing team, your role is to help stakeholders understand how to most effectively drive business growth by delivering robust analysis and compelling data-driven storytelling.
The Details
- Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM.
- Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations.
- Collaborating with other insight analysts and external partners to produce cohesive, high-impact analysis.
- Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge.
- Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation.
- Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
- Proven experience in Customer/Marketing Analytics - understanding how data and insights fuel growth and profitability to shape commercial decisions.
- Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel.
- Expertise in extracting, analysing and storytelling with large datasets to deliver end-to-end analysis that drives business impact.
- A customer-obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies.
- Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels.
- A collaborative approach, acting as an analytical thought partner who can translate business questions into data driven solutions.
- A detail-oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Senior Insight Analyst (Customer & Marketing) in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst (Customer & Marketing) in London
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or through our website. Ask them about their experiences and insights into the role. This not only shows your interest but can also give you insider tips that might just set you apart.
✨Tip Number 2
Prepare for the interview by practising your storytelling skills. You’ll need to showcase how your data-driven insights have made an impact in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep it engaging!
✨Tip Number 3
Show off your technical skills! Be ready to discuss your experience with SQL, Excel, and any other tools mentioned in the job description. Maybe even bring along a mini case study or example of your work to demonstrate your analytical prowess.
✨Tip Number 4
Don’t forget to ask questions during the interview! This is your chance to show your enthusiasm and curiosity about the role. Inquire about the team dynamics, current projects, or how they measure success in the Customer & Marketing team.
We think you need these skills to ace Senior Insight Analyst (Customer & Marketing) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Insight Analyst. Highlight your experience in Customer/Marketing Analytics and any relevant technical skills like SQL and Excel. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share how your insights have driven business growth in the past and how you can bring that expertise to our team. Keep it engaging and relevant to the job description.
Showcase Your Data Storytelling Skills: In your application, don’t just list your skills—show us how you've used them! Include examples of how you've turned complex data into actionable insights that influenced decisions. We love a good data-driven narrative!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASOS
✨Know Your Data Tools
Make sure you’re well-versed in SQL, Excel, and any other tools mentioned in the job description. Brush up on your skills and be ready to discuss how you've used these platforms to drive insights in previous roles.
✨Craft Your Data Story
Prepare to showcase your ability to turn complex data into compelling narratives. Think of examples where your analysis led to actionable recommendations and be ready to explain your thought process clearly.
✨Understand Stakeholder Needs
Research the company’s marketing strategies and think about how your insights can align with their goals. Be prepared to discuss how you would approach collaborating with stakeholders to optimise marketing activities.
✨Show Your Collaborative Spirit
Highlight your experience working with teams and external partners. Share specific examples of how you’ve successfully collaborated on projects and how you can bring that same energy to the Customer and Marketing team.
