Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the buying team to create trend-led fashion ranges for ASOS's 20-something customers.
- Company: Join ASOS, a vibrant fashion tech company that celebrates individuality and creativity.
- Benefits: Enjoy a competitive salary, performance bonuses, and generous employee discounts.
- Why this job: Shape the future of fashion while working with a dynamic team in a fast-paced environment.
- Qualifications: Experience as a Buyer in retail, with a keen eye for trends and strong negotiation skills.
- Other info: Be part of a culture that values collaboration, innovation, and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Job Description
The Role
Buyers play a critical role at ASOS, working closely with Merchandising, Design and Technical teams to build a commercial and trend-led product range for the department that is loved by the ASOS 20-something customer. They are collaborative, organised, and strategic with their finger on the pulse of fashion - always looking to push the range for our global markets forward.
In partnership with Merchandising, and with the support of relevant customer and market insights, Senior Buyers are responsible for the delivery of sales and profit targets through a cohesive product strategy.
The Team
The Buying team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear. Within our Own Buy function, which includes ASOS Design, AsYou and Collusion, our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer. Working collaboratively with several teams including Design, Merchandising, Marketing and Garment Technology, and with a wide global supplier base, our Buyers ensure that the product we deliver is the best it can be. The Branded Buying teams are responsible for creating and sourcing the brand mix for their department, covering big commercial brands through to high-end designers and emerging brands, to offer our customer the most exciting fashion trends and create a point of difference in the global market.
What you'll be doing…
- Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through.
- Working with Design to shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy.
- Delivering department KPIs to drive margin and profit, identifying and addressing any risks, in partnership with Merchandising.
- Anticipating the needs of the 20-something customer, using sales and trend data to deliver commercial product ranges that account for global factors.
- Trading effectively by identifying gaps in ranges and potentialising opportunities that will have the biggest impact on dept performance, whilst effectively managing risk.
- Maintaining in-depth knowledge of planning and trading documents, using them to shape category analysis and evolution of the buy.
- Driving cost saving initiatives or ideas to become more cost efficient.
- Effectively range building, taking into account Options, ALB strategy and global requirements, with the flexibility to pivot in season to potentialise or de-risk.
- Working closely with Merchandising to build cohesive lessons learnt and ensuring buying is within OTB, influencing trend and performance.
- Building and leveraging relationships with a network of appropriate internal teams and external suppliers.
- Keeping up to date with global trends and competitor activity, reviewing product strategy considering competitor activity and initiatives.
- Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.
- Looking for opportunities to use sustainable materials wherever possible.
- Working closely with Marketing to identify promotional and marketing opportunities for brand and ensure clear and consistent brand messaging.
- Setting up a trialling calendar, engaging with key stakeholders to build program frameworks.
- Working closely with Sourcing to develop a sound supply base, striving for consistent best practice partnerships and highlighting any pinch points or saturation.
- Actively contributing to cross-functional initiatives and projects, welcoming and championing change.
- Leading and building a strong team of ABs and BAs, with a focus on growing future talent.
- Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working.
- Motivating and engaging the team through recognition and regular feedback.
Branded Only:
Developing Brands portfolio, considering desirability and relevance by segment. Identifying Brand churn/mapping. Using the global market to source the most contemporary and trend-led brand mix, ensuring commerciality and profit is delivered. Utilising shows, Instagram and street trends to drive newness and relevance.
Qualifications
We'd love to meet someone who…
- Has significant experience operating as a Junior Buyer/Buyer within a fast-paced and rapidly changing global Retailer.
- Has proven ability to drive the success of a department through creative and commercial thinking.
- Has a creative eye with a strong awareness of current trends, Retail market conditions and competitor activity.
- Has highly developed negotiation and influencing skills.
- Can gain buy-in from the team and management to potentialise opportunities.
- Demonstrates a commercial mindset, using data and insights to leverage opportunities that successfully contribute to the department and wider Retail strategy.
- Has in-depth knowledge of planning and trading documents, with the ability to challenge figures and plans, where necessary.
- Uses relevant market insights to aid decision making and achieve the best outcome for the business.
- Shows strong awareness of current trends, Retail market conditions and opportunities within a Global context, including global competitors' product offer, pricing strategy and trading activity.
- Builds great relationships with internal stakeholders and suppliers.
- Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development.
- Has strong prioritisation and systems skills, including relevant Trading systems and MS Office.
Additional Information
What's in it for you?
Competitive salary, pension, and private medical care scheme. Performance related bonus. Flex benefits allowance - which you can choose to take as extra cash, or use towards other benefits. 25 days paid annual leave + an extra day for your birthday. Employee discount (hello ASOS discount).
Senior Denim Buyer in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Denim Buyer in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work at ASOS. A friendly chat can open doors and give you insider info about the company culture and what they really look for in a Senior Denim Buyer.
✨Tip Number 2
Show off your passion for denim! When you get the chance to chat with hiring managers or during interviews, share your insights on current trends and how you’d approach building a killer denim range. Let your creativity shine!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you’ve tackled challenges in previous roles, especially around trading and product strategy. Use real examples to demonstrate your skills and how you can contribute to ASOS’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS team and ready to make an impact in the buying department.
We think you need these skills to ace Senior Denim Buyer in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Talk about your experience with trends and how you keep your finger on the pulse of what's hot in the market. We want to see that you're not just a buyer, but a true fashion enthusiast.
Be Specific About Your Experience: Don't just list your previous roles; dive into the details! Share specific examples of how you've driven sales or improved product ranges in past positions. This helps us understand how your skills can contribute to our team at ASOS.
Tailor Your Application: Make sure to customise your application for the Senior Denim Buyer role. Highlight relevant experiences that align with our brand strategy and the needs of our 20-something customers. A tailored application shows us you’re genuinely interested in joining our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about ASOS and what we stand for before hitting that submit button!
How to prepare for a job interview at ASOS
✨Know Your Denim
As a Senior Denim Buyer, it's crucial to have an in-depth understanding of denim fabrics, trends, and styles. Research the latest innovations in denim and be prepared to discuss how they can influence ASOS's product range. Show your passion for denim and how it aligns with the brand's strategy.
✨Showcase Your Commercial Acumen
Be ready to demonstrate your ability to drive sales and profit through strategic buying decisions. Bring examples of how you've used data and market insights to shape product ranges in previous roles. This will show that you can effectively contribute to ASOS's goals.
✨Collaborative Spirit is Key
Highlight your experience working cross-functionally with teams like Design, Merchandising, and Marketing. Share specific instances where collaboration led to successful outcomes. ASOS values teamwork, so showing that you can build strong relationships will set you apart.
✨Stay Ahead of Trends
Keep yourself updated on global fashion trends and competitor activities. Be prepared to discuss how these insights can inform ASOS's buying strategy. Showing that you have your finger on the pulse of the fashion world will demonstrate your suitability for the role.
