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- Tasks: Lead the transformation and strategy of ASOS Design Menswear for growth and performance.
- Company: Join a dynamic fashion retailer known for innovation and style.
- Benefits: Enjoy 28 days leave, bonuses, private healthcare, and an employee discount.
- Why this job: Make a real impact in the fashion industry while shaping menswear trends.
- Qualifications: Proven leadership in menswear with strong commercial acumen and collaboration skills.
- Other info: Work in a vibrant office environment, fostering creativity and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Reporting to the EVP Product, the ASOS Design Menswear Director is fully accountable for the strategy, performance and transformation of ASOS Design Menswear (ADMW). The primary responsibility of this role is to build ADMW into a high-performing, fashion-authoritative and commercially disciplined business - delivering structural improvements in sell-through, margin, full-price mix, speed and quality, while unlocking the next phase of sustainable growth through sharper category focus, scaled winners and bold identification of white space. In addition, this leader will act as the EVP Product’s strategic right hand on Menswear, ensuring the male customer is consistently represented across key cross-functional decisions and contributing to the wider global Menswear agenda. This is a performance-critical role with transformation and growth at its core.
Key Responsibilities
- Own ADMW Performance
- Full P&L accountability across all ADMW categories
- Deliver structural improvement in NSV, margin, ST, Cover, Returns and VC
- Strengthen full-price performance and buying discipline
- Make decisive commercial trade-offs to maximise profitable growth
- Proactively identify and scale new growth opportunities across categories, price architecture and customer segments
- Scale and optimise Test & React and Speed to Market models
- Improve lead times and execution discipline
- Elevate intrinsic and perceived quality
- Deliver measurable reductions in DFM & PQF returns
- Sharpen price architecture
- Strengthen assortment strategy and shape of the buy
- In partnership with Brand and Creative teams, define a clear and differentiated identity for ADMW
- Balance fashion leadership with scalable commercial volume
- Ensure brand positioning translates into disciplined assortment execution
- Represent the male customer within Product and across the organisation
- Influence cross-functional priorities impacting Menswear performance
- Contribute to the broader global Menswear strategy
Qualifications
Who we are looking for
- Significant senior leadership experience in Menswear at scale
- Demonstrated track record of materially improving division performance
- Proven success in driving speed, quality and margin transformation
- Strong P&L ownership and commercial acumen
- Highly collaborative, with the ability to partner across diverse stakeholder groups and lead effectively through periods of change
- Deep understanding of Menswear fit blocks, fabric behaviour, grading, range architecture and trends
- Operationally rigorous, data-driven and execution-focused
- Ability to influence at a senior level
- A growth-oriented leader who thinks beyond optimisation - able to identify white space, scale winning propositions and build long-term category advantage.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Additional Information
- 28 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Product Director - ASOS Design Menswear in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Director - ASOS Design Menswear in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at ASOS. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into ASOS's Menswear strategy. Show us you know your stuff about the brand and how you can contribute to its growth. Bring your A-game!
✨Tip Number 3
Don’t just wait for job openings; be proactive! Keep an eye on our website and apply directly. We love seeing candidates who are eager and take the initiative.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your enthusiasm and keeps you fresh in our minds. Plus, it’s just good manners!
We think you need these skills to ace Product Director - ASOS Design Menswear in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Director role. Highlight your experience in menswear and any significant achievements that align with the responsibilities mentioned in the job description. We want to see how you can bring value to ASOS Design Menswear!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about menswear and how your leadership experience can drive transformation at ASOS. Be sure to connect your past successes with the goals of ADMW.
Showcase Your Data-Driven Mindset: Since this role requires a strong focus on performance and transformation, make sure to include examples of how you've used data to drive decisions in previous roles. We love candidates who can back up their claims with solid metrics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the ASOS team!
How to prepare for a job interview at ASOS
✨Know Your Numbers
As a Product Director, you'll need to demonstrate your P&L ownership. Brush up on key metrics like NSV, margin, and sell-through rates. Be ready to discuss how you've improved these figures in past roles, as this will show your commercial acumen.
✨Showcase Transformation Success
Prepare examples of how you've successfully led product and operational transformations. Highlight specific strategies you've implemented to improve speed, quality, and margin. This will illustrate your ability to drive change in a complex environment.
✨Understand the Customer
Make sure you can articulate how you've represented the male customer in previous roles. Discuss how you've influenced product decisions based on customer insights and trends. This will demonstrate your strategic thinking and understanding of the market.
✨Collaborate and Influence
Be ready to talk about your experience working with diverse teams and stakeholders. Share examples of how you've built relationships and influenced cross-functional priorities. This is crucial for a role that requires collaboration across various departments.