We'reASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
The Details
We’re looking for a PR Executive to own the press side of our campaigns. You’ll build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, and turn our brand moments into standout coverage. You’ll work closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact. This role is about knowing the media landscape inside out, and ensuring every campaign is translated into culturally credible, high-quality press coverage that supports driving reach and relevancy.
We’re looking for someone well connected, highly organised and genuinely obsessed with fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction.
Minimum 3 days per week in the office. May be required to work more.
Qualifications
About You
Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverage
Strong, active network across key fashion and lifestyle media and stylists
Clear understanding of what makes a story land and where it should show up
Ability to turn campaigns and product into press that feels culturally relevant and on‑brand
Highly organised and comfortable managing multiple priorities at paceConfident communicator, both internally and with media
Strong news sense and instinct for angles that will cut through
Genuinely plugged into fashion, culture and media
Supporting our culture by championing Diversity, Equity & Inclusion strategies
Benefits
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
The Details
We’re looking for a PR Executive to own the press side of our campaigns. You’ll build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, and turn our brand moments into standout coverage. You’ll work closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact. This role is about knowing the media landscape inside out, and ensuring every campaign is translated into culturally credible, high-quality press coverage that supports driving reach and relevancy.
We’re looking for someone well connected, highly organised and genuinely obsessed with fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction.
Minimum 3 days per week in the office. May be required to work more.
Qualifications
About You
Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverage
Strong, active network across key fashion and lifestyle media and stylists
Clear understanding of what makes a story land and where it should show up
Ability to turn campaigns and product into press that feels culturally relevant and on‑brand
Highly organised and comfortable managing multiple priorities at paceConfident communicator, both internally and with media
Strong news sense and instinct for angles that will cut through
Genuinely plugged into fashion, culture and media
Supporting our culture by championing Diversity, Equity & Inclusion strategies
Benefits
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual
