At a Glance
- Tasks: Lead pricing strategy and analytics transformation for a global fashion retailer.
- Company: Join ASOS, a vibrant online fashion retailer empowering creativity and self-expression.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave plus a celebration day.
- Other info: Collaborative culture with opportunities for personal growth and development.
- Why this job: Make a real impact on pricing strategies in a fast-paced, innovative environment.
- Qualifications: Significant experience in ecommerce pricing and commercial analytics required.
The predicted salary is between 80000 - 100000 £ per year.
Company Description
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
We are looking for a Head of Pricing & Analytics to lead the transformation of pricing and commercial analytics for a global online fashion business. This role will build pricing into a strategic growth and profit lever across markets, categories and customer segments. You will own the end-to-end pricing framework across full price, promotions, markdown, clearance, off-price and event-led trading, ensuring decisions are insight-led, commercially robust, well governed and scalable. The role sits close to Trading and partners deeply with Finance, Planning, Product, Tech and Data. You will lead the move from manual, reactive and spreadsheet-led ways of working towards a more automated, AI-enabled and decision-led commercial capability. This is a senior leadership role, not a hands-on pricing execution role. You will set the direction, build the operating model, develop the team and create a high-performance culture focused on pace, ownership, commercial judgement and measurable impact.
The Details
- Define and own the global pricing strategy across full price, promotions, markdown, clearance, off-price and event-led trading.
- Set pricing principles and decision frameworks by market, category, brand, customer segment and product lifecycle stage.
- Build governance, guardrails and decision rights across pricing, promotions, markdowns, exceptions and automated recommendations.
- Lead the transformation from manual reporting and execution to automated insight, recommendation and action.
- Own the AI and automation roadmap for pricing, including alerts, decision support and semi-automated pricing capability.
- Partner with Product, Tech, Data Science and Finance to prioritise scalable pricing tools and AI-enabled workflows.
- Improve promotional and markdown effectiveness, reducing dependency on broad discounting and increasing focus on incrementality, margin and stock outcomes.
- Build competitor, market and customer pricing intelligence to inform where to compete, where to hold price and where to invest.
- Shift analytics from passive reporting to forward-looking commercial insight with clear actions, owners and quantified impact.
- Lead, develop and upgrade the Pricing & Analytics team, building capability in pricing strategy, analytics, automation, stakeholder influence and commercial storytelling.
- Create a high-performance culture built on curiosity, accountability, pace, high standards and continuous improvement.
- Influence senior stakeholders across a matrixed organisation, bringing clear commercial logic to complex trade-offs.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
Significant experience in ecommerce pricing, commercial analytics, revenue management, trading analytics or marketplace pricing. Experience leading transformation across pricing, analytics, trading, commercial operations or digital decision-making. Experience in fashion, retail, ecommerce, consumer marketplace or another fast-moving digital environment. Strong understanding of full price, promotions, markdowns, clearance, event-led trading and stock flow. Proven ability to build pricing strategy, frameworks, guardrails and governance. Strong understanding of margin, elasticity, demand signals, competitor pricing, customer behaviour and inventory risk. Experience improving promotional effectiveness and markdown efficiency. Experience using automation, AI-enabled workflows or advanced analytics to improve commercial decision-making. Proven ability to lead teams through capability change and build a high-performance culture. Strong senior stakeholder management, communication and influencing skills. Ability to simplify complex commercial problems into clear decisions. Strong judgement, pace and comfort operating in ambiguity. Significant senior-level experience in pricing, trading, commercial analytics, revenue management, transformation or commercial strategy. Proven experience leading analytical or commercially focused teams. Experience working with Data, Product, Technology or AI/automation teams to deliver scalable commercial capability.
You’ll be a strong fit if you:
- See pricing as a strategic growth and profit lever.
- Are excited by transformation and raising the standard of commercial decision-making.
- Can balance revenue, margin, conversion, stock, customer perception and brand value.
- Know how to create governance without slowing the business down.
- Can move a team from reporting to recommendation and action.
- Understand that AI and automation only work when the commercial logic, data and operating model are right.
- Are comfortable moving between C-suite conversations and detailed operating model design.
- Have the commercial courage to challenge poor-quality promotional activity where it damages long-term value.
Additional Information
BeneFITS
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Head of Pricing and Analytics in London employer: ASOS
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is empowered to be their authentic self. As the Head of Pricing and Analytics, you will not only lead transformative initiatives in a dynamic global online fashion environment but also benefit from our commitment to employee growth through personalised learning opportunities, a generous benefits package, and a collaborative office atmosphere that encourages teamwork and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Pricing and Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching ASOS and its culture. Show us how you can fit into our vibe and contribute to our mission of empowering customers and employees alike.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Head of Pricing & Analytics role. We want to hear about your strategic thinking and how you can drive transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS family.
We think you need these skills to ace Head of Pricing and Analytics in London
Some tips for your application 🫡
Show Your Passion for Pricing:When you're writing your application, let your enthusiasm for pricing and analytics shine through. We want to see how you view pricing as a strategic growth lever and how you've tackled challenges in the past. Make it personal and relatable!
Tailor Your Experience:Make sure to highlight your relevant experience in ecommerce pricing and commercial analytics. We’re looking for specific examples of how you've led transformations or improved decision-making processes. The more tailored your application, the better!
Keep It Clear and Concise:We appreciate clarity! Avoid jargon and keep your application straightforward. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, less is often more!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the ASOS family!
How to prepare for a job interview at ASOS
✨Know Your Numbers
As a Head of Pricing and Analytics, you’ll need to demonstrate a strong grasp of key metrics. Brush up on your understanding of margin, elasticity, and demand signals. Be ready to discuss how these factors influence pricing strategies and decision-making.
✨Showcase Your Transformation Experience
This role is all about leading transformation. Prepare examples from your past where you've successfully implemented changes in pricing or analytics. Highlight your ability to shift teams from manual processes to automated, AI-driven solutions.
✨Understand the Fashion Landscape
Familiarise yourself with current trends in fashion retail and e-commerce. Be prepared to discuss how you would apply your knowledge of competitor pricing and customer behaviour to ASOS's unique market position.
✨Communicate with Clarity
You’ll be influencing senior stakeholders, so practice simplifying complex commercial problems into clear, actionable insights. Use examples to illustrate your points and show how your decisions can lead to measurable impact.
