At a Glance
- Tasks: Lead ASOS' internal and external communications, shaping strategy and managing risks.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, private medical care, and 25 days of annual leave.
- Other info: Collaborative culture with opportunities for personal growth and development.
- Why this job: Make a real impact in a dynamic environment while developing your leadership skills.
- Qualifications: Proven experience in strategic communications and advising senior leaders.
The predicted salary is between 70000 - 90000 € per year.
Company Description
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Role purpose
The Head of Internal & External Communications is accountable for the strategic direction, quality and effectiveness of ASOS’ internal and external corporate communications, ensuring ASOS operates with clear priorities, sound strategic judgement and appropriate risk ownership.
What success looks like
This role is defined by judgement, ownership and influence. Success requires shaping direction, making trade‑offs, carrying organisational risk, and building systems that deliver consistent, repeatable impact.
Core capabilities
- Strategic judgement & prioritisation: Translates ASOS’ business strategy, leadership intent and operating context into clear internal and external communication priorities, and ensures those priorities are clearly understood and applied across the team. Makes informed trade‑offs when objectives conflict and owns the consequences of those decisions. Decides what not to do as clearly as what to progress.
- Organisational risk ownership: Acts as the senior decision‑maker on sensitive, ambiguous or high‑risk communications issues. Anticipates reputational, cultural and engagement risks and mitigates proactively. Leads the planning and communications response to crises and issues within remit, providing calm, credible leadership under pressure.
- System design: Designs and continuously improves how Internal & External Communications operates, ensuring ways of working support consistent, repeatable outcomes at scale. Clarifies roles, decision‑making and how the team works with adjacent functions. Champions the use of AI and other new technologies, to improve effectiveness, pace and quality, while managing risk appropriately.
- Senior stakeholder influence: Operates as a trusted advisor to senior leaders, providing clear, balanced counsel on communication risks and opportunities. Influences effectively at senior levels, shaping decisions and outcomes to protect impact, credibility and trust. Shapes corporate narrative and storytelling to support understanding, confidence and alignment.
- Leadership and talent development: Leads and develops the Internal & External Communications team, creating the clarity, trust and support needed for people to operate with confidence and autonomy at the right level. Sets and role‑models high performance standards centred on ownership, energy and alignment, ensuring accountability sits clearly and decisions are taken at the right level. Builds a culture of honest, direct and respectful communication, where issues are surfaced early, challenge is encouraged, and difficult conversations are navigated with confidence and care.
Key accountabilities
- Strengthen external stakeholder connection, trust, and endorsement via external corporate communications strategy and delivery, including media, partner and supplier engagement.
- Corporate reputation management and issues response. Works closely with Investor Relations to plan and deliver clear, consistent communications around financial results and other market‑sensitive moments.
- Crisis communications within remit.
- Develop brilliant brave leadership, and teams via internal communications strategy and delivery, including working closely with People & Culture to support engagement, change and culture.
- Leadership communications readiness, ensuring senior leaders are consistently well‑prepared for high‑profile moments, including financial results, media engagement, interviews, sensitive announcements and issues‑led communications.
- Development and performance of the Internal & External Communications team, ensuring the function continues to evolve its capability, including the effective use of AI and new technologies.
- External agency management.
- Budget oversight.
Qualifications
Significant experience leading internal and external communications in a complex organisation. Proven track record of making and owning strategic communication decisions in ambiguous or high‑stakes environments. Experience advising senior leaders and operating credibly at executive level. Demonstrated ability to build strong teams and develop talent at all levels. Strong written and verbal communication skills, with the judgement to adapt tone and approach to context.
Additional Information
BeneFITs:
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Discretionary bonus scheme
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Head of Internal and External Communications in London employer: ASOS
At ASOS, we pride ourselves on being an inclusive and dynamic employer that empowers our employees to express their true selves while driving impactful communication strategies. With a strong focus on personal development, a supportive work culture, and a commitment to innovation, we offer our team members the opportunity to thrive in a fast-paced environment, all while enjoying generous benefits like employee discounts, private medical care, and a flexible working approach that fosters collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Internal and External Communications in London
✨Tip Number 1
Network like a pro! Reach out to current or former ASOS employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral. Remember, it’s all about who you know!
✨Tip Number 2
Prepare for the interview by researching ASOS’ recent campaigns and communications strategies. Show us you’re not just interested in the role but also passionate about our brand and what we stand for.
✨Tip Number 3
Practice your storytelling skills! We want to hear how you’ve tackled challenges in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep it engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS family!
We think you need these skills to ace Head of Internal and External Communications in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and creativity, so don’t hold back! Show us how you can channel that into effective communication.
Tailor Your Application:Make sure to align your experience with the key capabilities mentioned in the job description. Highlight your strategic judgement and risk ownership skills, and give examples of how you've influenced senior stakeholders in the past.
Showcase Your Leadership Skills:As a potential Head of Communications, we’re keen to see how you’ve developed teams and fostered a culture of open communication. Share specific instances where you’ve led a team through challenges or changes.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at ASOS
✨Know Your ASOS Story
Before the interview, dive deep into ASOS's mission and values. Understand how they empower their customers and employees to express themselves. Be ready to share how your personal story aligns with this ethos and how you can contribute to their vision.
✨Demonstrate Strategic Judgement
Prepare examples from your past experiences where you've had to make tough decisions or trade-offs in communications. Highlight how you assessed risks and made informed choices that benefited the organisation. This will showcase your ability to handle the strategic demands of the role.
✨Showcase Crisis Management Skills
Think of a time when you successfully navigated a crisis or sensitive communication issue. Be ready to discuss your approach, the challenges you faced, and the outcomes. This will demonstrate your capability to lead under pressure, which is crucial for this position.
✨Engage with AI and New Technologies
ASOS is keen on leveraging AI and new tech in communications. Familiarise yourself with current trends and tools in the industry. Be prepared to discuss how you’ve used technology to enhance communication strategies in your previous roles.
