At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and retention in a dynamic fashion e-commerce environment.
- Company: Join ASOS, a global online fashion retailer with a vibrant culture.
- Benefits: Enjoy employee discounts, 25 days of leave, and a performance bonus.
- Other info: Opportunity for personal growth and leadership in a fast-paced setting.
- Why this job: Shape the future of CRM while making a real impact in the fashion industry.
- Qualifications: Senior CRM experience with expertise in push, app, and email marketing.
The predicted salary is between 51750 - 63250 £ per year.
ASOS is an online fashion retailer serving customers around the world.
Responsibilities:
- Implement and optimise the lifecycle framework across push and email, focusing on first-to-second purchase and repeat purchases.
- Build and improve automated, product-triggered and behavioural journeys, managing suppressions and frequency within the contact policy.
- Drive segmentation and personalisation using purchase, browsing, size, returns and loyalty data.
- Own relationships with Braze and associated CRM/CDP tools, and maximise their value.
- Help shape the future CRM architecture.
- Oversee deliverability, push performance and channel health across markets.
- Own CRM-led retention inputs, including engagement, contactability, frequency and repeat behaviour.
- Run holdouts and an always-on test-and-learn programme with Analytics.
- Prioritise CRM quarterly, balancing lifecycle value with trading needs, including peak periods.
- Lead and develop the team, shifting time from manual builds to lifecycle, insight and testing, and step in where deeper expertise is needed.
- Champion Diversity, Equity & Inclusion strategies.
Requirements:
- Senior lifecycle CRM experience in a business with millions of customers across multiple markets.
- Deep hands-on expertise in push and app CRM, as well as email.
- Strong Braze experience or experience with a comparable enterprise platform, and the data behind it.
- A track record of triggered journeys and personalisation that measurably improved retention or repeat purchase.
- Experience running holdouts and test-and-learn programmes.
- People leadership experience, with the ability to develop team capability and lead CRM through peak periods.
Desirable:
- Fashion, retail or ecommerce experience.
- CRM re-platforming or new data platform experience.
- Interim or fixed-term leadership experience with a fast start.
Conditions:
- 12-Month fixed-term contract.
- Employee discount.
- Employee sample sales.
- 25 Days of paid annual leave plus an extra celebration day.
- Performance-related bonus.
- Private medical care scheme.
- Personalised learning and in-the-moment development opportunities.
head of crm in fashion ecommerce in London employer: ASOS
ASOS, the parent company of TOPSHOP and TOPMAN, is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong commitment to employee growth, you will benefit from personalised learning opportunities and a supportive environment that encourages creativity and innovation. Enjoy competitive benefits such as generous annual leave, private medical care, and exclusive employee discounts, all while being part of a dynamic team dedicated to shaping the future of fashion.
StudySmarter Expert Advice🤫
We think this is how you could land head of crm in fashion ecommerce in London
✨Get in with Local Boutiques
Fashion isn't just about the big names; local boutiques are often on the lookout for temporary staff, especially during busy seasons. Pop in with your CV and a smile, chat with the staff, and show genuine interest – it can lead to an on-the-spot opportunity or, at the very least, a good contact!
✨Leverage Fashion Events
Fashion shows and local events are goldmines for networking. Attend as many as you can! Strike up conversations with fellow attendees, designers, or even models – you never know who might have a lead on temporary roles that aren't advertised yet.
✨Utilise Social Media Like a Pro
Follow brands and influencers in the fashion-apparel industry on social media. Engage with their content and stay updated on their hiring announcements. Many companies post about temporary positions on their Instagram or Twitter, so keep your eyes peeled!
✨Check Out Our Site for Temp Roles
Don’t forget to apply directly through our website for temp roles at companies like ASOS. We regularly update our listings, and your best shot at landing something is to jump on it as soon as it drops – so keep checking!
We think you need these skills to ace head of crm in fashion ecommerce in London
Some tips for your application 🫡
Show Off Your Style:In the fashion-apparel world, creativity and personal style are key! Make sure your CV and cover letter reflect your unique take on fashion—add a touch of personality, maybe even a mood board if you’re feeling adventurous. This is your chance to show how you’d fit into ASOS's vibe!
Highlight Relevant Experience:For a temporary role, experience is everything. If you've worked in retail, styling, or even as a personal shopper, make sure to highlight that in your application. We want to see how your past experiences can benefit ASOS during this short-term stint!
Include a Portfolio of Your Work:If you’ve got a portfolio—whether that's photos of your styling or designs—attach it! We love to see what you're capable of. It’s a great way to stand out, especially in temporary roles where you might need to make a quick impact at ASOS.
Emphasise Your Adaptability:Temporary roles often require juggling different tasks and adapting to changing needs. In your application, mention instances where you’ve showcased flexibility and quick learning. Showing that you’re ready to jump right in will surely catch our eye at ASOS.
How to prepare for a job interview at ASOS
✨Show Off Your Style
In the fashion-apparel world, your personal style can speak volumes. Make sure to express your fashion sense in your outfit and show off any unique pieces that represent your style while keeping it professional. This gives the interviewers a glimpse of your creativity and flair.
✨Bring Your Portfolio to Life
For a temporary role, it'll be essential to demonstrate your skills quickly. Have a well-curated portfolio that showcases your previous work, whether it's designs, styling, or merchandising. Be prepared to talk through your thought process and the impact your work has had in previous roles.
✨Prepare for Trend Talk
Expect questions about current fashion trends and how they relate to the brand ASOS. Being able to discuss recent runway looks, sustainable practices, or trending colours will show your knowledge of the industry and that you’re up-to-date with what's happening in fashion.
✨Highlight Your Adaptability
In a temporary position, demonstrating that you can hit the ground running is key. Share experiences from previous roles where you've quickly adapted to new trends or tackled fast-paced environments. Your ability to be flexible shows that you're ready to contribute from day one!
