At a Glance
- Tasks: Lead the vision and strategy for ASOS Design Menswear, driving performance across all categories.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, 28 days annual leave, and flexible benefits tailored to you.
- Other info: Collaborative office culture with opportunities for personal growth and development.
- Why this job: Make a real impact in the fashion industry while working with a passionate team.
- Qualifications: Experience in leading Menswear Product teams and strong strategic vision required.
The predicted salary is between 43200 - 72000 € per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Role Overview
Reporting to the EVP Product, the ASOS Design Menswear Director is accountable for defining the vision and strategy for ASOS Design Menswear and driving performance across all categories. Working closely with Creative and Brand teams, this leader plays a pivotal role in representing Menswear within the broader ASOS strategy — ensuring the Menswear customer is front and centre in strategic decisions, championing category insight, and influencing cross functional priorities. They ensure Menswear contributes meaningfully to ASOS’s commercial, brand, and customer goals, embedding a cohesive design, product and trading strategy that aligns with the direction of the overall business.
You will be responsible for…
- Defining the vision and strategy for the ASOS Design MW assortment and categories, and cascading this throughout the team.
- Working closely with Central Merchandising and EVP Product to agree and manage performance targets and KPIs for each category.
- Maintaining visibility of the overall assortment width and depth, agreeing these with Heads Of (direct reports) & central merchandising.
- Working collaboratively with the Design Director and team to ensure alignment with the brand vision.
- Working collaboratively with Sourcing and Sustainability teams on key programmes, including Fashion with Integrity.
- Working closely with Customer and Commercial teams to maintain a global outlook with regards to market trends and best practice within the industry.
- Identifying opportunities or challenges within the assortment, making quick and effective trade-off decisions between categories to pursue profitable growth.
- Providing strong leadership and direction to the Heads of Category, challenging them where necessary to create a global assortment that meets ASOS’ mission and delivers against OKRs.
- Collaborating cross-functionally to ensure smooth running of the business unit and representing Menswear within the wider ASOS strategy.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Who we’d like to meet…
- A Product leader with substantial experience in leading Menswear Product teams at scale.
- Strong strategic vision for the ASOS Design Menswear brand, with a clear understanding of its positioning and contribution within the wider ASOS portfolio.
- Brand management capability to work with Brand & Creative teams on defining brand positioning and attributes.
- Fashion expertise to translate the brand vision into product categories and challenge the assortment.
- Technical knowledge to oversee, manage and challenge product development decisions.
- Ability to operate within a fast-paced environment and successfully lead teams through change.
- Knowledge and ideas to drive improvements in speed to market.
- Ability to interpret consumer insight to drive better outcomes for the overall range mix.
- Commercial acumen to set targets, evaluate performance and identify actions to close gaps.
- Strong relationship management skills to develop and grow relationships with internal teams and key suppliers.
- Strong negotiation skills to drive buying / margin benefits when buying at scale.
- Ability to work cross-functionally to drive the best results for the business unit and ASOS.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales.
- 28 days paid annual leave + an extra celebration day for a special moment.
- Discretionary bonus scheme.
- Private medical care scheme.
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Director - Asos Design Menswear in London employer: ASOS
ASOS is an exceptional employer that champions creativity and individuality, allowing employees to express their true selves in a supportive environment. With a strong commitment to inclusivity and employee well-being, ASOS offers generous benefits such as a substantial employee discount, flexible working arrangements, and opportunities for personal growth and development. The vibrant work culture fosters collaboration and innovation, making it an ideal place for those looking to make a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Asos Design Menswear in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ASOS. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for menswear! When you get the chance to meet with hiring managers or during interviews, share your ideas and vision for the ASOS Design Menswear brand. Let them see your creativity and strategic thinking in action.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle challenges in the menswear market or how you’d drive performance across categories. Being ready with examples will show you’re the right fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS family!
We think you need these skills to ace Director - Asos Design Menswear in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and creativity, so don’t hold back! Show us how you can bring your unique perspective to the ASOS Design Menswear team.
Tailor Your Application:Make sure to customise your application for the Director role. Highlight your experience in leading menswear product teams and how your strategic vision aligns with ASOS's goals. We love it when candidates connect their skills directly to what we’re looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven performance or led teams to achieve great results. We want to know how you’ve made an impact in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to navigate!
How to prepare for a job interview at ASOS
✨Know Your ASOS Inside Out
Before the interview, dive deep into ASOS's brand values, recent collections, and their approach to menswear. Understanding their vision will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
As a Director, you'll need to demonstrate your ability to define and execute a strategic vision. Prepare examples of how you've successfully led product teams, managed KPIs, and made impactful decisions in previous roles. Be ready to discuss how you can apply this experience at ASOS.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Highlight your experience in cross-functional collaboration, especially with design, merchandising, and sustainability teams. Share specific instances where your teamwork led to successful outcomes.
✨Be Ready for Market Insights
ASOS values a global outlook on market trends. Brush up on current menswear trends and be prepared to discuss how you would leverage consumer insights to drive product development. Showing that you can interpret data to inform decisions will set you apart.
