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- Tasks: Shape the future of fashion by developing trend-led product ranges for ASOS.
- Company: Join ASOS, a vibrant fashion tech company that celebrates creativity and individuality.
- Benefits: Enjoy a competitive salary, private medical care, and generous employee discounts.
- Why this job: Make a real impact in the fashion world while working with a dynamic team.
- Qualifications: Experience as a Buyer in fast-paced retail, with a keen eye for trends.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Job Description
The Role
Buyers play a critical role at ASOS, working closely with Merchandising, Design and Technical teams to build a commercial and trend-led product range for the department that is loved by the ASOS 20-something customer. They are collaborative, organised, and strategic with their finger on the pulse of fashion - always looking to push the range for our global markets forward.
In partnership with Merchandising, and with the support of relevant customer and market insights, Senior Buyers are responsible for the delivery of sales and profit targets through a cohesive product strategy.
The Team
The Buying team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear. Within our Own Buy function, which includes ASOS Design, AsYou and Collusion, our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer. Working collaboratively with several teams including Design, Merchandising, Marketing and Garment Technology, and with a wide global supplier base, our Buyers ensure that the product we deliver is the best it can be. The Branded Buying teams are responsible for creating and sourcing the brand mix for their department, covering big commercial brands through to high-end designers and emerging brands, to offer our customer the most exciting fashion trends and create a point of difference in the global market.
What you'll be doing…
- Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through.
- Working with Design to shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy.
- Delivering department KPIs to drive margin and profit, identifying and addressing any risks, in partnership with Merchandising.
- Anticipating the needs of the 20-something customer, using sales and trend data to deliver commercial product ranges that account for global factors.
- Trading effectively by identifying gaps in ranges and potentializing opportunities that will have the biggest impact on dept performance, whilst effectively managing risk.
- Maintaining in-depth knowledge of planning and trading documents, using them to shape category analysis and evolution of the buy.
- Driving cost saving initiatives or ideas to become more cost efficient.
- Effectively range building, taking into account Options, ALB strategy and global requirements, with the flexibility to pivot in season to potentialize or de-risk.
- Working closely with Merchandising to build cohesive lessons learnt and ensuring buying is within OTB, influencing trend and performance.
- Building and leveraging relationships with a network of appropriate internal teams and external suppliers.
- Keeping up to date with global trends and competitor activity, reviewing product strategy considering competitor activity and initiatives.
- Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.
- Looking for opportunities to use sustainable materials wherever possible.
- Working closely with Marketing to identify promotional and marketing opportunities for brand and ensure clear and consistent brand messaging.
- Setting up a trialling calendar, engaging with key stakeholders to build program frameworks.
- Working closely with Sourcing to develop a sound supply base, striving for consistent best practice partnerships and highlighting any pinch points or saturation.
- Actively contributing to cross-functional initiatives and projects, welcoming and championing change.
- Leading and building a strong team of ABs and BAs, with a focus on growing future talent.
- Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working.
- Motivating and engaging the team through recognition and regular feedback.
Branded Only:
- Developing Brands portfolio, considering desirability and relevance by segment.
- Identifying Brand churn/mapping.
- Using the global market to source the most contemporary and trend-led brand mix, ensuring commerciality and profit is delivered.
- Utilising shows, Instagram and street trends to drive newness and relevance.
Qualifications
We'd love to meet someone who…
- Has significant experience operating as a Junior Buyer/Buyer within a fast-paced and rapidly changing global Retailer.
- Has proven ability to drive the success of a department through creative and commercial thinking.
- Has a creative eye with a strong awareness of current trends, Retail market conditions and competitor activity.
- Has highly developed negotiation and influencing skills.
- Can gain buy in from the team and management to potentialize opportunities.
- Demonstrates a commercial mindset, using data and insights to leverage opportunities that successfully contribute to the department and wider Retail strategy.
- Has in-depth knowledge of planning and trading documents, with the ability to challenge figures and plans, where necessary.
- Uses relevant market insights to aid decision making and achieve the best outcome for the business.
- Shows strong awareness of current trends, Retail market conditions and opportunities within a Global context, including global competitors' product offer, pricing strategy and trading activity.
- Builds great relationships with internal stakeholders and suppliers.
- Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development.
- Has strong prioritisation and systems skills, including relevant Trading systems and MS Office.
Additional Information
What's in it for you?
- Competitive salary, pension, and private medical care scheme.
- Performance related bonus.
- Flex benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
- 25 days paid annual leave + an extra day for your birthday.
- Employee discount (hello ASOS discount).
Denim Buyer in London employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Denim Buyer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for fashion! When you get the chance to chat with potential employers, make sure to share your insights on current trends and how they relate to ASOS's brand. This will show them you’re not just another candidate, but someone who truly gets the market.
✨Tip Number 3
Prepare for interviews by researching ASOS’s latest collections and understanding their target audience. Bring ideas to the table about how you can contribute to their buying strategy. This proactive approach will definitely catch their attention!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the ASOS family. Let’s get you that dream job!
We think you need these skills to ace Denim Buyer in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Talk about your favourite trends and how they inspire your work. We want to see that you’re not just a buyer, but someone who lives and breathes style.
Be Data-Driven: Make sure to highlight your experience with data and insights in your application. We’re looking for someone who can use numbers to back up their decisions and drive sales. Share examples of how you've used data to shape product ranges or improve performance.
Collaborate Like a Pro: Since the role involves working closely with various teams, emphasise your collaborative skills. Mention any past experiences where you’ve successfully partnered with design, merchandising, or marketing teams to achieve a common goal. We love team players!
Tailor Your Application: Don’t just send a generic application! Make sure to tailor your CV and cover letter to reflect the specific requirements of the Denim Buyer role. Show us that you understand our brand and how you can contribute to our mission at ASOS. And remember, apply through our website for the best chance!
How to prepare for a job interview at ASOS
✨Know Your Denim
Before the interview, dive deep into the world of denim. Understand different types, washes, and trends. Be ready to discuss how these elements can influence buying decisions and align with ASOS's brand strategy.
✨Showcase Your Commercial Acumen
Prepare to demonstrate your ability to drive sales and profit through data-driven decisions. Bring examples of how you've used market insights and trend data in previous roles to make impactful buying choices.
✨Collaborative Spirit is Key
ASOS values teamwork, so be ready to share experiences where you successfully collaborated with design, merchandising, or marketing teams. Highlight how you’ve built relationships and influenced outcomes in a cross-functional environment.
✨Stay Ahead of Trends
Keep yourself updated on current fashion trends and competitor activities. During the interview, discuss how you would leverage this knowledge to create a compelling product range that resonates with the 20-something customer.
