At a Glance
- Tasks: Build and optimise CRM campaigns for iconic fashion brands TOPSHOP & TOPMAN.
- Company: Join ASOS, a leading online retailer with a vibrant culture.
- Benefits: Enjoy employee discounts, 25 days leave, and private medical care.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team driving growth in the fashion industry.
- Qualifications: Experience in CRM or email marketing, with strong attention to detail.
The predicted salary is between 30000 - 40000 € per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS created a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We’re hiring a CRM Executive to help grow the TOPSHOP & TOPMAN CRM channel with a focus on Topshop.com. This is a hands-on, delivery-focused role for someone who enjoys building, QA-ing and optimising CRM campaigns and automated journeys, while helping put processes and reporting in place as we scale. The role will report directly to the Head of Performance & Insights.
You’ll support BAU sends and help roll out several high-impact lifecycle journeys (e.g., Welcome, Back in Stock, Price Drop) with the right targeting, governance and measurement.
The Details- Campaign build & delivery: Build, schedule and QA email (and where relevant push/in-app) campaigns in Braze, aligned to the TOPSHOP/TOPMAN trading calendar. Set up audiences using commercially-relevant segmentation logic (e.g., engaged vs lapsed, customer groups, product interest where available) and ensure correct suppression/exclusions. Own pre-send QA (links, rendering, targeting checks, tracking) and post-send checks, escalating issues quickly.
- Support lifecycle journeys & product triggers: Help maintain and iterate Welcome/onboarding activity (content swaps, timing tweaks, simple tests). Support rollout/BAU of key product lifecycle triggers such as Back in Stock, Price Drop, Low in Stock (build support, QA, reporting checks).
- Reporting & optimisation: Produce a weekly view of performance (send volume, engagement, conversions / revenue where available) and capture learnings. Help keep campaign naming and tagging consistent so reporting is usable. Develop an A/B testing pipeline to optimise performance (subject lines, creative, timing) and summarise outcomes.
- Help us build the channel: Help document and improve simple CRM ways of working: build checklists, QA checklist, campaign request intake, and a comms calendar view. Support foundational initiatives that are already on the roadmap by being the operational partner: testing, validating outputs, and feeding back issues. Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You- Relevant experience in CRM / email marketing / lifecycle marketing in e-commerce (fashion is a plus).
- Hands-on experience building campaigns and/or flows in a CRM/ESP tool (Braze or Klaviyo are ideal; similar tools acceptable).
- Strong attention to detail: confident running QA and managing deadlines in a fast-moving environment.
- Comfortable working with data at a practical level (segments, interpreting performance, spotting issues).
- Experience supporting lifecycle triggers like Back in Stock / Price Drop / abandoned journeys.
- Familiarity with e-commerce platforms and integrations (Shopify ecosystem awareness).
- Basic HTML/email troubleshooting experience.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
CRM Executive (Lifecycle & Campaign Operations) TOPSHOP & TOPMAN in London employer: ASOS
At ASOS, we pride ourselves on being an inclusive and dynamic employer that champions creativity and personal growth. As a CRM Executive for the iconic TOPSHOP and TOPMAN brands, you'll thrive in a collaborative environment that values your unique contributions while enjoying benefits like generous annual leave, private medical care, and employee discounts. Our London headquarters fosters a vibrant work culture where you can develop your skills and make a meaningful impact on our mission to unlock the best of fashion for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Lifecycle & Campaign Operations) TOPSHOP & TOPMAN in London
✨Tip Number 1
Get to know the company inside out! Research ASOS, TOPSHOP, and TOPMAN's values, culture, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and email marketing. Think about your past experiences and how they align with the role. We want to hear your success stories!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Executive (Lifecycle & Campaign Operations) TOPSHOP & TOPMAN in London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show off your creativity and passion for fashion.
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your relevant experience in CRM and email marketing, especially if you've worked with tools like Braze or Klaviyo. Show us why you're the perfect fit!
Show Your Attention to Detail:Since this role involves a lot of QA and managing deadlines, it’s crucial to demonstrate your strong attention to detail. Mention any specific examples where you’ve successfully managed campaigns or projects with precision.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re keen on joining our team at ASOS!
How to prepare for a job interview at ASOS
✨Know Your CRM Tools
Familiarise yourself with CRM tools like Braze or Klaviyo before the interview. Be ready to discuss your hands-on experience with these platforms, as well as any campaigns you've built or optimised. This will show that you’re not just a theoretical candidate but someone who can hit the ground running.
✨Showcase Your Attention to Detail
Prepare examples that highlight your strong attention to detail, especially in QA processes. Discuss how you’ve managed deadlines in fast-paced environments and how you ensure accuracy in campaign builds. This is crucial for a role that involves managing multiple campaigns simultaneously.
✨Understand the Brand's Vision
Dive deep into TOPSHOP and TOPMAN’s brand identity and their recent initiatives. Being able to articulate how your skills align with their mission of creativity and innovation will demonstrate your genuine interest in the role and the company.
✨Be Data-Driven
Brush up on your data interpretation skills. Be prepared to discuss how you’ve used data to inform your decisions in previous roles, particularly in relation to customer segmentation and performance metrics. Showing that you can analyse and act on data will set you apart from other candidates.
