At a Glance
- Tasks: Build and optimise CRM campaigns for TOPSHOP and TOPMAN, focusing on customer engagement.
- Company: Join iconic British fashion brands with a rich heritage and innovative spirit.
- Benefits: Enjoy employee discounts, sample sales, and 25 days of paid leave plus extra celebration day.
- Other info: Collaborative culture with opportunities for personal growth and development.
- Why this job: Be part of a dynamic team driving growth in a fast-paced e-commerce environment.
- Qualifications: Experience in CRM or email marketing, with strong attention to detail and data skills.
The predicted salary is between 30000 - 40000 £ per year.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS created a standalone cross‑functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We’re hiring a CRM Executive to help grow the TOPSHOP & TOPMAN CRM channel with a focus on Topshop.com. This is a hands‑on, delivery‑focused role for someone who enjoys building, QA‑ing and optimising CRM campaigns and automated journeys, while helping put processes and reporting in place as we scale. The role will report directly to the Head of Performance & Insights.
You’ll support BAU sends and help roll out several high‑impact lifecycle journeys (e.g., Welcome, Back in Stock, Price Drop) with the right targeting, governance and measurement.
The Details- Campaign build & delivery: Build, schedule and QA email (and where relevant push/in‑app) campaigns in Braze, aligned to the TOPSHOP/TOPMAN trading calendar. Set up audiences using commercially‑relevant segmentation logic (e.g., engaged vs lapsed, customer groups, product interest where available) and ensure correct suppression/exclusions. Own pre‑send QA (links, rendering, targeting checks, tracking) and post‑send checks, escalating issues quickly.
- Support lifecycle journeys & product triggers: Help maintain and iterate Welcome/onboarding activity (content swaps, timing tweaks, simple tests). Support rollout/BAU of key product lifecycle triggers such as Back in Stock, Price Drop, Low in Stock (build support, QA, reporting checks) — you won’t be expected to design the whole tech solution, but you will help operationalise it in‑platform.
- Reporting & optimisation: Produce a weekly view of performance (send volume, engagement, conversions/revenue where available) and capture learnings. Help keep campaign naming and tagging consistent so reporting is usable (you’ll be given guidelines; you’ll help enforce them). Develop an A/B testing pipeline to optimise performance (subject lines, creative, timing) and summarise outcomes.
- Help us build the channel: Help document and improve simple CRM ways of working: build checklists, QA checklist, campaign request intake, and a comms calendar view. Support foundational initiatives that are already on the roadmap by being the operational partner: testing, validating outputs, and feeding back issues. Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You- Relevant experience in CRM / email marketing / lifecycle marketing in e‑commerce (fashion is a plus).
- Hands‑on experience building campaigns and/or flows in a CRM/ESP tool (Braze or Klaviyo are ideal; similar tools acceptable).
- Strong attention to detail: confident running QA and managing deadlines in a fast‑moving environment.
- Comfortable working with data at a practical level (segments, interpreting performance, spotting issues).
- Experience supporting lifecycle triggers like Back in Stock / Price Drop / abandoned journeys.
- Familiarity with e‑commerce platforms and integrations (Shopify ecosystem awareness).
- Basic HTML/email troubleshooting experience.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
CRM Executive - Lifecycle & Campaign Operations in London employer: ASOS
TOPSHOP and TOPMAN offer a dynamic and innovative work environment, where creativity thrives and employees are empowered to make a real impact. With a strong focus on personal development, the company provides ample opportunities for growth through hands-on experience in CRM and lifecycle marketing, alongside a supportive culture that champions diversity and inclusion. Located in London, employees enjoy a vibrant city life, competitive benefits including generous annual leave, private medical care, and exclusive discounts, making it an excellent employer for those seeking meaningful and rewarding careers in fashion.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Lifecycle & Campaign Operations in London
✨Tip Number 1
Get to know the brand inside out! Research TOPSHOP and TOPMAN's history, values, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals.
✨Tip Number 3
Prepare for practical assessments! Brush up on your CRM skills, especially in tools like Braze. We might ask you to demonstrate your campaign-building abilities, so practice makes perfect!
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you email. It shows appreciation and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace CRM Executive - Lifecycle & Campaign Operations in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your relevant experience in CRM, email marketing, and lifecycle marketing, especially if you've worked with tools like Braze or Klaviyo. We want to see how your skills align with our mission at TOPSHOP and TOPMAN!
Show Off Your Attention to Detail:In this role, attention to detail is key! When you’re writing your application, give examples of how you've successfully managed QA processes or met tight deadlines in previous roles. This will show us that you can thrive in a fast-paced environment.
Demonstrate Your Data Skills:We love data-driven decision-making! Include any experience you have with interpreting performance metrics or working with customer segments. This will help us see that you're comfortable handling data and can contribute to our reporting and optimisation efforts.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TOPSHOP and TOPMAN!
How to prepare for a job interview at ASOS
✨Know Your CRM Tools
Make sure you’re familiar with CRM tools like Braze or Klaviyo. Brush up on how to build campaigns and flows, as well as any basic HTML troubleshooting. Being able to discuss your hands-on experience will show that you’re ready to hit the ground running.
✨Showcase Your Attention to Detail
Prepare examples that highlight your strong attention to detail, especially in QA processes. Talk about how you’ve managed deadlines in fast-paced environments and how you ensure accuracy in your work. This is crucial for the role!
✨Understand the Brand's Vision
Dive into TOPSHOP and TOPMAN’s mission and recent developments. Be ready to discuss how you can contribute to their growth, especially with the new Topshop.com launch. Showing that you understand their brand heritage and future goals will impress the interviewers.
✨Be Data-Driven
Familiarise yourself with key performance metrics related to CRM campaigns. Be prepared to discuss how you’ve used data to optimise campaigns in the past, including A/B testing and reporting. This will demonstrate your analytical skills and ability to drive results.
