At a Glance
- Tasks: Create and optimise engaging content for ASOS's global markets.
- Company: Join ASOS, the go-to online fashion retailer for trendsetters worldwide.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and more.
- Other info: Collaborative office culture with opportunities for personal growth and learning.
- Why this job: Be part of a creative team shaping customer experiences in fashion ecommerce.
- Qualifications: Experience in digital content and a passion for fashion is essential.
The predicted salary is between 33750 - 41250 £ per year.
Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too.
At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self.
We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
As a Content and Optimisation Specialist, you will play a key role in delivering engaging, customer-first onsite experiences across ASOS's global markets.
Sitting at the intersection of content, trading and optimisation, you'll build and maintain homepage experiences that are commercially relevant, on-brand and tailored to regional customer needs.
Working closely with Trade, Marketing, Product and Creative teams, you'll execute content plans, support onsite testing programmes, and use performance insights to continuously improve customer engagement.
This role is ideal for someone who combines strong attention to detail with creativity, organisation and a passion for fashion and ecommerce.
- The Details
- Build, maintain and optimise homepage experiences across multiple global markets.
- Execute content plans that align with commercial priorities, campaigns and key trading moments.
- Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.
- Curate and select imagery that reflects brand guidelines, customer trends and business objectives.
- Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
- Support the rollout and adoption of new digital products, features and content capabilities.
- Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies.
- Monitor live content to ensure accuracy, quality and a consistent customer experience.
- Produce and maintain content documentation, processes and best practice guidelines.
- Analyse content performance and provide recommendations to improve engagement and conversion.
- Stay informed on fashion trends, customer behaviours and market insights to influence content decisions.
- Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team.
That’s why our approach to working together includes spending at least 3 days a week in the office.
It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
- Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
- Confident using CMS platforms and digital content management tools.
- Experience working with performance reporting and translating data into actionable recommendations.
- Strong visual and creative judgement, with an eye for fashion, imagery and customer experience.
- Highly organised, with the ability to manage multiple priorities and deadlines simultaneously.
- Strong attention to detail and commitment to maintaining content accuracy.
- Comfortable working cross-functionally with a range of stakeholders.
- Proactive and solutions-focused, with a continuous improvement mindset.
- Strong communication and collaboration skills.
- Proficient in Microsoft Office tools, particularly Excel.
- Experience with tools such as Sitecore, Adobe, Mixpanel, Cloudinary or Monday. com is advantageous.
- Passion for fashion, ecommerce and delivering exceptional customer experiences.
- Additional Information
- Bene FITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #Inside ASOS on our socials to see what life at ASOS is like.
Content and Optimisation Specialist - 12 month Fixed Term Contract in London employer: ASOS
ASOS, the parent company of TOPSHOP and TOPMAN, is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong commitment to employee growth, you will benefit from personalised learning opportunities and a supportive environment that encourages creativity and innovation. Enjoy competitive benefits such as generous annual leave, private medical care, and exclusive employee discounts, all while being part of a dynamic team dedicated to shaping the future of fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Optimisation Specialist - 12 month Fixed Term Contract in London
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if ASOS is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like ASOS and demonstrate your commitment to the field.
We think you need these skills to ace Content and Optimisation Specialist - 12 month Fixed Term Contract in London
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Content and Optimisation Specialist - 12 month Fixed Term Contract at ASOS, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Content and Optimisation Specialist - 12 month Fixed Term Contract at ASOS. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at ASOS
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
