At a Glance
- Tasks: Lead ASOS' internal and external communications, shaping strategy and managing corporate reputation.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy 25 days annual leave, private medical care, and personalised learning opportunities.
- Other info: Be part of a culture that values honest communication and personal growth.
- Why this job: Make a real impact in a dynamic environment while influencing communication at the highest level.
- Qualifications: Proven experience in strategic communications and team leadership in complex organisations.
The predicted salary is between 80000 - 100000 € per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
The Head of Internal & External Communications is accountable for the strategic direction, quality and effectiveness of ASOS’ internal and external corporate communications, ensuring ASOS operates with clear priorities, sound strategic judgement and appropriate risk ownership.
What success looks like
This role is defined by judgement, ownership and influence. Success requires shaping direction, making trade‑offs, carrying organisational risk, and building systems that deliver consistent, repeatable impact.
- Strategic judgement & prioritisation: Translates ASOS’ business strategy, leadership intent and operating context into clear internal and external communication priorities, and ensures those priorities are clearly understood and applied across the team. Makes informed trade‑offs when objectives conflict and owns the consequences of those decisions. Acts as the senior decision‑maker on sensitive, ambiguous or high‑risk communications issues. Anticipates reputational, cultural and engagement risks and mitigates proactively. Leads the planning and communications response to crises and issues within remit, providing calm, credible leadership under pressure. Designs and continuously improves how Internal & External Communications operates, ensuring ways of working support consistent, repeatable outcomes at scale. Champions the use of AI and other new technologies, to improve effectiveness, pace and quality, while managing risk appropriately. Operates as a trusted advisor to senior leaders, providing clear, balanced counsel on communication risks and opportunities. Influences effectively at senior levels, shaping decisions and outcomes to protect impact, credibility and trust. Shapes corporate narrative and storytelling to support understanding, confidence and alignment.
- Leadership and talent development: Leads and develops the Internal & External Communications team, creating the clarity, trust and support needed for people to operate with confidence and autonomy at the right level. Sets and role‑models high performance standards centred on ownership, energy and alignment, ensuring accountability sits clearly and decisions are taken at the right level. Builds a culture of honest, direct and respectful communication, where issues are surfaced early, challenge is encouraged, and difficult conversations are navigated with confidence and care.
Key accountabilities:
- Strengthen external stakeholder connection, trust, and endorsement via external corporate communications strategy and delivery, including media, partner and supplier engagement.
- Corporate reputation management and issues response.
- Works closely with Investor Relations to plan and deliver clear, consistent communications around financial results and other market‑sensitive moments.
- Crisis communications within remit.
- Develop brilliant brave leadership, and teams via internal communications strategy and delivery, including working closely with People & Culture to support engagement, change and culture.
- Leadership communications readiness, ensuring senior leaders are consistently well‑prepared for high‑profile moments, including financial results, media engagement, interviews, sensitive announcements and issues‑led communications.
- Development and performance of the Internal & External Communications team, ensuring the function continues to evolve its capability, including the effective use of AI and new technologies.
- External agency management.
- Budget oversight.
Required qualifications and experience:
- Significant experience leading internal and external communications in a complex organisation.
- Proven track record of making and owning strategic communication decisions in ambiguous or high‑stakes environments.
- Experience advising senior leaders and operating credibly at executive level.
- Demonstrated ability to build strong teams and develop talent at all levels.
- Strong written and verbal communication skills, with the judgement to adapt tone and approach to context.
Benefits:
- 25 days paid annual leave + an extra celebration day for a special moment.
- Private medical care scheme.
- Discretionary bonus scheme.
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
Head of Internal and External Communications employer: ASOS
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is encouraged to be their authentic self. As the Head of Internal and External Communications, you will not only lead a dynamic team but also have access to exceptional benefits such as private medical care, a discretionary bonus scheme, and personalised learning opportunities that empower your professional growth. Located in a fast-paced environment, ASOS offers a unique chance to shape impactful communications strategies while enjoying a supportive atmosphere that values open dialogue and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Internal and External Communications
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at ASOS. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching ASOS' culture and values. Show us how your experience aligns with our mission to empower customers and employees alike. Be ready to share your own stories!
✨Tip Number 3
Practice your communication skills! As the Head of Internal and External Communications, you'll need to convey ideas clearly and confidently. Mock interviews with friends can help you nail it.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Internal and External Communications
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and creativity, so don’t hold back! Show us how you can channel that into the role of Head of Internal and External Communications.
Tailor Your Application:Make sure to align your experience with the key responsibilities mentioned in the job description. Highlight your strategic judgement and ability to manage communications in high-stakes environments. We love seeing how your background fits with our needs!
Showcase Your Leadership Skills:Since this role involves leading a team, share examples of how you've developed talent and fostered a culture of open communication. We’re keen to know how you’ve navigated challenges and built strong teams in the past.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASOS
✨Know Your Stuff
Before the interview, dive deep into ASOS' mission and values. Understand their approach to internal and external communications, and be ready to discuss how your experience aligns with their strategic goals. This shows you’re not just interested in the role, but also in the company’s vision.
✨Showcase Your Strategic Mindset
Prepare examples of how you've made tough communication decisions in high-stakes situations. Be ready to discuss trade-offs you've navigated and how you’ve managed risks. This will demonstrate your ability to think strategically and own your decisions, which is crucial for this role.
✨Be a Storyteller
ASOS values storytelling, so come prepared with examples of how you've shaped narratives in previous roles. Think about how you can articulate complex ideas simply and engagingly. This will highlight your communication skills and your ability to connect with diverse audiences.
✨Engage with Questions
At the end of the interview, ask insightful questions about ASOS’ current communication challenges or future strategies. This not only shows your interest but also your proactive approach to understanding the role and its impact within the organisation.
