Описание
ASOS is an online fashion retailer serving customers around the world.
Задачи
- Implement and optimise the lifecycle framework across push and email, focusing on first-to-second purchase and repeat purchases
- Build and improve automated, product-triggered and behavioural journeys, managing suppressions and frequency within the contact policy
- Drive segmentation and personalisation using purchase, browsing, size, returns and loyalty data
- Own relationships with Braze and associated CRM/CDP tools, and maximise their value
- Help shape the future CRM architecture
- Oversee deliverability, push performance and channel health across markets
- Own CRM-led retention inputs, including engagement, contactability, frequency and repeat behaviour
- Run holdouts and an always-on test-and-learn programme with Analytics
- Prioritise CRM quarterly, balancing lifecycle value with trading needs, including peak periods
- Lead and develop the team, shifting time from manual builds to lifecycle, insight and testing, and step in where deeper expertise is needed
- Champion Diversity, Equity & Inclusion strategies
Требования
- Senior lifecycle CRM experience in a business with millions of customers across multiple markets
- Deep hands‑on expertise in push and app CRM, as well as email
- Strong Braze experience or experience with a comparable enterprise platform, and the data behind it
- A track record of triggered journeys and personalisation that measurably improved retention or repeat purchase
- Experience running holdouts and test-and-learn programmes
- People leadership experience, with the ability to develop team capability and lead CRM through peak periods
Будет плюсом
fashion, retail or ecommerce experience, CRM re-platforming or new data platform experience, interim or fixed‑term leadership experience with a fast start
Условия
- 12-Month fixed-term contract
- Employee discount
- Employee sample sales
- 25 Days of paid annual leave plus an extra celebration day
- Performance‑related bonus
- Private medical care scheme
- Personalised learning and in‑the‑moment development opportunities
head of crm in fashion ecommerce employer: ASOS
ASOS, the parent company of TOPSHOP and TOPMAN, is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong commitment to employee growth, you will benefit from personalised learning opportunities and a supportive environment that encourages creativity and innovation. Enjoy competitive benefits such as generous annual leave, private medical care, and exclusive employee discounts, all while being part of a dynamic team dedicated to shaping the future of fashion.
StudySmarter Expert Advice🤫
We think this is how you could land head of crm in fashion ecommerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like ASOS are looking for when hiring for a head of crm in fashion ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to ASOS for the head of crm in fashion ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at ASOS as a head of crm in fashion ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out ASOS’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a head of crm in fashion ecommerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at ASOS, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with ASOS's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at ASOS. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at ASOS
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that ASOS uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at ASOS. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
