At a Glance
- Tasks: Lead brand strategy and manage buying and merchandising for a segment of brands.
- Company: Join ASOS, a leading name in multi-brand retail with a vibrant culture.
- Benefits: Competitive salary, collaborative work environment, and opportunities for professional growth.
- Other info: Work in a team-focused environment with at least 3 days in the office.
- Why this job: Shape brand strategies and drive impactful change in a dynamic retail landscape.
- Qualifications: Proven leadership in multi-brand retail and strong stakeholder management skills.
The predicted salary is between 60000 - 80000 £ per year.
ASOS is seeking a Head of Category to manage a segment of brands and drive buying, merchandising, and strategy. You will ensure profitable performance and lead cross-functional teams while shaping the brand strategy. A strong leader with experience in multi-brand retail, you will influence change and manage relationships with stakeholders.
The role emphasizes a collaborative work approach with a minimum of 3 days a week in-office, promoting team connection and faster decision-making.
Head of Brand & Category Strategy employer: ASOS
ASOS is an exceptional employer that fosters a dynamic and collaborative work culture, ideal for those passionate about multi-brand retail. With a strong emphasis on employee growth and development, team members benefit from hands-on experience in shaping brand strategies while enjoying the vibrant atmosphere of our office. Located in a thriving area, ASOS offers unique advantages such as flexible working arrangements and a commitment to innovation, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand & Category Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ASOS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ASOS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ASOS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ASOS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand & Category Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ASOS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ASOS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ASOS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ASOS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ASOS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ASOS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
