At a Glance
- Tasks: Lead onsite operations and optimise customer journeys across global markets.
- Company: Join ASOS, the go-to online retailer for fashion enthusiasts worldwide.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave.
- Other info: Collaborative office culture with opportunities for personal growth and development.
- Why this job: Make a real impact on customer experiences while leading a dynamic team.
- Qualifications: Experience in site optimisation or ecommerce, with strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
As Senior Site Optimisation Manager, you will lead the day-to-day onsite operation across global markets, turning commercial priorities into effective onsite activity. You will be accountable for how the team uses homepage, navigation, search and merchandising across devices to improve the customer journey, increase conversion and drive sales. Working closely with Regional Trade, Buying, Merchandising, Trade Marketing, Marketing and Creative, you will ensure onsite activity reflects trading priorities, campaign plans and local market needs.
You will combine strong commercial judgement with an analytical approach, using performance and customer insights to identify opportunities and respond quickly to changing trade. You will lead a team of Managers, Specialists and Assistants, providing clear direction, building capability and empowering the team to make informed trading decisions.
The Details
- Onsite Optimisation: Own the ongoing optimisation of homepage, navigation, search and merchandising, using a test-and-learn approach to improve engagement and conversion across markets and devices.
- Trading & Execution: Lead the day-to-day onsite operation across global markets, translating trading objectives into clear onsite plans and deploying levers at pace to support the Customer & Commercial strategy.
- Campaign & GTM Delivery: Lead onsite contribution to global go-to-market plans, translating campaign priorities into onsite execution and using previous campaign results to improve future activity.
- Data & Performance: Use customer and performance data to identify, prioritise and measure optimisation opportunities, including customer journeys from homepage into curated categories and edit pages. Lead weekly reporting to spot market-level trends, share learnings and recommend onsite optimisations.
- Process, AI & Automation: Continuously improve BAU processes, identifying practical opportunities for AI and automation.
- Cross-functional Partnership: Build strong relationships across Regional Trade, Buying, Merchandising, Trade Marketing, Marketing and Creative, aligning priorities and representing onsite in cross-functional planning and trading discussions.
- Platforms & Tools: Maintain a strong working knowledge of merchandising, search and CMS tools to support the team and confidently represent its capabilities and delivery commitments in wider forums.
- Team Leadership & Development: Lead and develop the Digital Trading and Content & Optimisation teams, setting clear direction, building capability and creating a high-performing environment that supports development and progression.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You
- Site optimisation experience or ecommerce experience in retail or an agency, leading teams and day-to-day onsite delivery.
- Expertise in merchandising, search and CMS tools, ideally Algolia, Fredhopper or Sitecore.
- Strong analytical skills, using tools such as Adobe and Mixpanel to identify opportunities and measure impact.
- Commercial judgement and confidence to make decisions as priorities change.
- Experience managing content across multiple markets and languages in a global business.
- Calm leadership under pressure, balancing reactive and planned trading activity.
- Clear communication and stakeholder management, influencing priorities through onsite recommendations.
- Strong planning skills, balancing team capacity, ownership and competing priorities.
- Attention to detail across onsite execution and reporting.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Senior Site Optimisation Manager in England employer: ASOS
ASOS, the parent company of TOPSHOP and TOPMAN, is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong commitment to employee growth, you will benefit from personalised learning opportunities and a supportive environment that encourages creativity and innovation. Enjoy competitive benefits such as generous annual leave, private medical care, and exclusive employee discounts, all while being part of a dynamic team dedicated to shaping the future of fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Site Optimisation Manager in England
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like ASOS are looking for when hiring for a Senior Site Optimisation Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to ASOS for the Senior Site Optimisation Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at ASOS as a Senior Site Optimisation Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out ASOS’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Site Optimisation Manager.
We think you need these skills to ace Senior Site Optimisation Manager in England
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at ASOS, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with ASOS's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at ASOS. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at ASOS
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that ASOS uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at ASOS. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
