At a Glance
- Tasks: Build and optimise CRM campaigns for TOPSHOP and TOPMAN, focusing on customer engagement.
- Company: Join iconic British fashion brands with a rich heritage and innovative spirit.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and personalised learning opportunities.
- Other info: Collaborative office culture with at least 3 days a week in-person work.
- Why this job: Be part of a dynamic team driving growth in a fast-paced e-commerce environment.
- Qualifications: Experience in CRM/email marketing and hands-on campaign building is essential.
The predicted salary is between 30000 - 40000 £ per year.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS created a standalone cross‑functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We’re hiring a CRM Executive to help grow the TOPSHOP & TOPMAN CRM channel with a focus on Topshop.com. This is a hands‑on, delivery‑focused role for someone who enjoys building, QA‑ing and optimising CRM campaigns and automated journeys, while helping put processes and reporting in place as we scale. The role will report directly to the Head of Performance & Insights.
You’ll support BAU sends and help roll out several high‑impact lifecycle journeys (e.g., Welcome, Back in Stock, Price Drop) with the right targeting, governance and measurement.
The Details- Campaign build & delivery: Build, schedule and QA email (and where relevant push/in‑app) campaigns in Braze, aligned to the TOPSHOP/TOPMAN trading calendar. Set up audiences using commercially‑relevant segmentation logic (e.g., engaged vs lapsed, customer groups, product interest where available) and ensure correct suppression/exclusions. Own pre‑send QA (links, rendering, targeting checks, tracking) and post‑send checks, escalating issues quickly.
- Support lifecycle journeys & product triggers: Help maintain and iterate Welcome/onboarding activity (content swaps, timing tweaks, simple tests). Support rollout/BAU of key product lifecycle triggers such as Back in Stock, Price Drop, Low in Stock (build support, QA, reporting checks) — you won’t be expected to design the whole tech solution, but you will help operationalise it in‑platform.
- Reporting & optimisation: Produce a weekly view of performance (send volume, engagement, conversions / revenue where available) and capture learnings. Help keep campaign naming and tagging consistent so reporting is usable (you’ll be given guidelines; you’ll help enforce them). Develop an A/B testing pipeline to optimise performance (subject lines, creative, timing) and summarise outcomes.
- Help us build the channel: Help document and improve simple CRM ways of working: build checklists, QA checklist, campaign request intake, and a comms calendar view. Support foundational initiatives that are already on the roadmap by being the operational partner: testing, validating outputs, and feeding back issues. Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You- Relevant experience in CRM / email marketing / lifecycle marketing in e‑commerce (fashion is a plus).
- Hands‑on experience building campaigns and/or flows in a CRM/ESP tool (Braze or Klaviyo are ideal; similar tools acceptable).
- Strong attention to detail: confident running QA and managing deadlines in a fast‑moving environment.
- Comfortable working with data at a practical level (segments, interpreting performance, spotting issues).
- Experience supporting lifecycle triggers like Back in Stock / Price Drop / abandoned journeys.
- Familiarity with e‑commerce platforms and integrations (Shopify ecosystem awareness).
- Basic HTML/email troubleshooting experience.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
CRM Executive - Lifecycle & Campaign Operations employer: ASOS
TOPSHOP and TOPMAN offer a dynamic and innovative work environment, where creativity thrives and employees are empowered to make a real impact. With a strong focus on personal development, the company provides ample opportunities for growth and learning, alongside attractive benefits such as employee discounts, private medical care, and generous annual leave. Located in London, the heart of fashion, employees enjoy a collaborative culture that champions diversity and inclusion, making it an excellent place for those looking to build a meaningful career in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Lifecycle & Campaign Operations
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to TOPSHOP and TOPMAN. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Get your hands dirty with CRM tools! If you haven’t already, play around with platforms like Braze or Klaviyo. The more familiar you are, the better you’ll impress during interviews.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used data to optimise campaigns in the past. Bring examples of your work to the table; it’ll make you stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace CRM Executive - Lifecycle & Campaign Operations
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Mention any relevant experience in the industry and how it fuels your excitement for the role. We want to see that you’re not just looking for a job, but that you genuinely care about the brands.
Be Specific About Your Skills:Make sure to highlight your hands-on experience with CRM tools like Braze or Klaviyo. We’re looking for someone who can hit the ground running, so don’t be shy about detailing your campaign-building skills and any lifecycle marketing successes you've had!
Keep It Clear and Concise:We appreciate clarity! Use bullet points where possible and keep your sentences short and to the point. This makes it easier for us to see your qualifications at a glance. Remember, we’re busy too!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASOS
✨Know Your CRM Tools
Make sure you’re familiar with CRM tools like Braze or Klaviyo. Brush up on how to build and optimise campaigns, as this role is all about hands-on delivery. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Attention to Detail
Prepare examples that highlight your strong attention to detail, especially in QA processes. Talk about how you've managed deadlines in fast-paced environments and how you ensure accuracy in your work. This will resonate well with the team’s need for precision.
✨Understand the Brand's Vision
Familiarise yourself with TOPSHOP and TOPMAN’s mission and recent developments. Knowing their heritage and current strategies will help you align your answers with their goals, showing that you’re genuinely interested in contributing to their growth.
✨Be Data-Driven
Prepare to discuss how you’ve worked with data in previous roles. Be ready to explain how you interpret performance metrics and use them to optimise campaigns. This will demonstrate your ability to contribute to the reporting and optimisation aspects of the role.
