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- Tasks: Manage and elevate brand content across retail channels for Topshop and Topman.
- Company: Join iconic British fashion brands with a rich 60-year heritage, now part of ASOS.
- Benefits: Enjoy competitive salary, flexible benefits, free gym access, and 25 days holiday.
- Why this job: Be part of a creative team driving fashion innovation and growth in a dynamic environment.
- Qualifications: Creative, detail-oriented, with e-commerce experience and strong analytical skills required.
- Other info: Work in London HQ and enjoy a culture of learning and development.
The predicted salary is between 36000 - 60000 £ per year.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
We are seeking a creative and commercially-minded content specialist to ensure the successful elevation of Topshop and Topman’s brand image across all our retail channels. Reporting into the Global Head of Trade, as a Content Specialist, you will be responsible for ensuring our brand content is used effectively across our retail channels.
You will be responsible for the day-to-day management of content including editing, testing and analysing performance. The role is based in our London HQ and will report into the Global Head of Trading, TOPSHOP & TOPMAN, and will work closely with the TSTM Product, Marketing and Performance & Insights teams.
Qualifications
- Be responsible for ensuring our brand content is used effectively across our retail channels, support the effective use of content across our marketing channels.
- Build and schedule content pages in the CMS (Sitecore) in line with content plans for the Brands.
- Co-ordinate the testing of content, analyse content performance and communicate results, reporting weekly and monthly.
- Be the expert on how content performs across territories and channels.
- Bring your expertise into the content planning process, working closely with the design, product, marketing and wholesale team to ensure effective delivery of campaigns, product launches and retail moments.
- Work with the broader trade and wholesale team to support the effective use of content across all channels including any offline retail, pop-ups and wholesale partners.
- Work with our Digital Product and Technology teams to optimize site structure to bring an innovative, elevated and exciting brand experience for the customer while maximizing its efficiency.
- Act as a super user to provide support and training to other users of the CMS around the business, test new CMS features and functionality and feed back to the Technology team.
We are looking for exceptional candidates with the following strengths:
- Creative, commercial and proactive.
- Successful track record operating in an ecommerce environment and of using content management systems.
- Ideal candidates will also have experience within an elevated fashion brand environment.
- Detail-oriented with experience carrying out fast, accurate work.
- Good analytical skills, with ability to scrutinise, interpret and report on the performance of content.
- Ability to troubleshoot and identify issues.
- Flexible, agile and open to change.
- Positive attitude, self-aware and self-motivated.
Additional Information
- Competitive salary, bonus and pension matching.
- Life insurance, free private medical care, cycle to work scheme + more.
- A bespoke flexible benefits scheme catered to you.
- Best in class Learning & Development schemes and career development programmes.
- 25 days holiday + never work on your birthday again!
- Free modern onsite gym, plus personal training and wellness rooms.
Content Specialist - Topshop & Topman employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist - Topshop & Topman
✨Tip Number 1
Familiarise yourself with the Topshop and Topman brand identity. Understanding their unique style, target audience, and recent campaigns will help you demonstrate your passion for the brands during any discussions or interviews.
✨Tip Number 2
Showcase your experience with content management systems, particularly Sitecore if possible. Be prepared to discuss specific examples of how you've successfully managed and optimised content in previous roles.
✨Tip Number 3
Highlight your analytical skills by preparing to discuss how you've measured content performance in the past. Bring examples of metrics you've tracked and how you've used that data to inform future content strategies.
✨Tip Number 4
Network with current or former employees of ASOS or the Topshop and Topman brands. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during the application process.
We think you need these skills to ace Content Specialist - Topshop & Topman
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Topshop and Topman's brand identity, values, and recent campaigns. This knowledge will help you tailor your application to reflect their creative and innovative spirit.
Highlight Relevant Experience: Emphasise your experience in content management systems, particularly if you've worked in an e-commerce or fashion environment. Provide specific examples of how you've successfully managed and analysed content performance.
Showcase Analytical Skills: Demonstrate your ability to analyse content performance by including metrics or results from previous roles. This could involve discussing how your insights led to improved engagement or sales.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for fashion and creativity. Make sure to connect your skills to the responsibilities listed in the job description.
How to prepare for a job interview at ASOS
✨Showcase Your Creativity
As a Content Specialist, creativity is key. Prepare examples of past projects where you successfully elevated a brand's image through innovative content strategies. Be ready to discuss how your creative ideas can align with the vision of Topshop and Topman.
✨Demonstrate Analytical Skills
The role requires strong analytical abilities. Be prepared to discuss how you've previously tested and analysed content performance. Bring specific metrics or results from past experiences to illustrate your ability to scrutinise and report on content effectiveness.
✨Familiarise Yourself with CMS Tools
Since you'll be working with Sitecore, it’s beneficial to have a good understanding of content management systems. If possible, brush up on your knowledge of Sitecore or similar platforms, and be ready to discuss how you've used CMS tools in previous roles.
✨Understand the Brand's Market Position
Research Topshop and Topman's current market position and their target audience. Being able to articulate how you can contribute to their growth and adapt to changes in the fashion industry will show your commitment and understanding of the brand.
