Content And Digital Specialist
Content And Digital Specialist

Content And Digital Specialist

London Full-Time 28800 - 42000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Join us as a Content & Digital Specialist, curating engaging content and supporting digital trading.
  • Company: ASOS is a global online fashion retailer empowering customers to express their true selves.
  • Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
  • Why this job: Be part of a creative team in a vibrant culture that values individuality and inclusivity.
  • Qualifications: Passion for fashion, experience in digital trading, and strong organisational skills are essential.
  • Other info: This hybrid role offers a chance to work across key European markets, focusing on Germany and France.

The predicted salary is between 28800 - 42000 £ per year.

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

We’re looking for a detail-oriented and creative Content & Digital Specialist to support the execution of on-site content strategy and digital trading across our key European markets, with a focus on Germany and France . This is a hybrid role sitting at the intersection of content, creative, and e-commerce.

Reporting to the Digital Trade Manager and working closely with the Content Manager, you\’ll be responsible for coordinating home page updates, supporting CRM and paid social content, and contributing to the smooth operation of site management and campaign execution. This is a hands-on role requiring an excellent eye for imagery and trends, strong attention to detail, and the ability to juggle multiple priorities.

The Details

Site Content & Visual Merchandising

  • Curate and coordinate homepage imagery, ensuring selection is on-brand, commercially relevant, and aligned with campaign and trading priorities.
  • Support homepage builds and testing in collaboration with the content team.
  • Work with the EU geo and trade teams to identify content priorities and curate Product Listing Pages (PLPs) for elevated look and feel.
  • Assist with the rollout of new site features and digital products.

CRM & Paid Social Support

  • Manage and approve visual content for CRM and paid social, ensuring consistency with on-site messaging and campaign creative.
  • Liaise with performance and brand marketing teams to ensure cohesive storytelling across all digital channels.

Trading & Campaign Execution

  • Work with the Digital Trade Manager to support campaign execution across the EU region, ensuring deadlines are met and the user journey is seamless.
  • Assist in the implementation of selling strategies across key retail moments, such as seasonal sales, product drops, or cultural campaigns.

Trend Forecasting & Reporting

  • Monitor fashion trends and regional preferences to support future planning and trading calendars.
  • Support regular reporting and performance tracking across campaigns and content placements.

Qualifications

About You

  • A strong aesthetic eye and passion for fashion, with the ability to select high-impact imagery that drives engagement and conversion.
  • Experience in content, digital trading, or ecommerce—preferably in fashion or lifestyle.
  • Highly organized with excellent coordination skills and a proactive, solutions-focused mindset.
  • Comfortable working with CMS, digital content tools, and spreadsheets (experience with tools like Sitecore, Algolia & Monday.com)
  • Analytical with the ability to interpret performance data and draw actionable insights.
  • Confident working cross-functionally and managing multiple stakeholders and deadlines.

Additional Information

BeneFITS’

  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

#J-18808-Ljbffr

Content And Digital Specialist employer: ASOS

At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is encouraged to express their true self. As a Content and Digital Specialist, you'll enjoy a wealth of benefits including generous annual leave, personal development opportunities, and an employee discount that makes fashion accessible. With a strong commitment to diversity and employee growth, ASOS offers a unique environment for those looking to make a meaningful impact in the fast-paced world of e-commerce.
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Contact Detail:

ASOS Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content And Digital Specialist

✨Tip Number 1

Familiarise yourself with ASOS's brand identity and aesthetic. Spend some time exploring their website and social media channels to understand the type of content they produce and the trends they follow. This will help you align your ideas with their vision during any discussions.

✨Tip Number 2

Showcase your knowledge of the European fashion market, particularly in Germany and France. Be prepared to discuss current trends and how they influence consumer behaviour in these regions. This will demonstrate your understanding of the role's focus and your ability to contribute effectively.

✨Tip Number 3

Highlight your experience with digital content tools and CMS platforms. If you've worked with tools like Sitecore or Monday.com, be ready to share specific examples of how you've used them to enhance content strategy or improve user engagement.

✨Tip Number 4

Prepare to discuss your organisational skills and how you manage multiple projects simultaneously. Think of examples where you've successfully coordinated tasks under tight deadlines, as this is crucial for the fast-paced environment at ASOS.

We think you need these skills to ace Content And Digital Specialist

Content Management Systems (CMS)
Digital Content Tools
Visual Merchandising
Attention to Detail
Project Coordination
Fashion Trend Analysis
Data Interpretation
Cross-Functional Collaboration
Campaign Execution
Proactive Problem-Solving
Strong Aesthetic Eye
Time Management
Communication Skills
Experience with E-commerce Platforms

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Content and Digital Specialist position at ASOS. Understand the key responsibilities and qualifications required, as this will help you tailor your application.

Tailor Your CV: Highlight relevant experience in content creation, digital trading, or e-commerce, especially within the fashion industry. Use specific examples that demonstrate your skills in managing visual content and coordinating campaigns.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and your understanding of ASOS's brand values. Mention how your skills align with the role and provide examples of how you've successfully managed similar projects in the past.

Showcase Your Creativity: If possible, include a portfolio or links to previous work that demonstrates your aesthetic eye and ability to curate engaging content. This could be a personal website or examples of past campaigns you've worked on.

How to prepare for a job interview at ASOS

✨Show Your Passion for Fashion

Make sure to express your enthusiasm for fashion during the interview. Share examples of how you stay updated with trends and how your aesthetic eye has influenced your previous work in content or digital trading.

✨Demonstrate Your Organisational Skills

Since this role requires juggling multiple priorities, be prepared to discuss how you manage your time and tasks. Provide specific examples of past experiences where your organisational skills led to successful project outcomes.

✨Familiarise Yourself with Relevant Tools

Brush up on your knowledge of CMS and digital content tools mentioned in the job description, like Sitecore and Algolia. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.

✨Prepare for Cross-Functional Collaboration

This role involves working with various teams, so be ready to talk about your experience in cross-functional collaboration. Highlight instances where you successfully managed stakeholder expectations and contributed to cohesive storytelling across channels.

Content And Digital Specialist
ASOS

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  • Content And Digital Specialist

    London
    Full-Time
    28800 - 42000 £ / year (est.)

    Application deadline: 2027-08-11

  • A

    ASOS

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