We'reASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS,you'refree to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self.We'reDisability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
ASOS.WORLD is our global loyalty programme, designed to recognise and reward our most engaged customers through exclusive experiences, benefits and access that bring them closer to the fashion they love. As one of ASOS’ fastest-growing strategic initiatives, it plays a key role in deepening customer engagement, strengthening retention and driving long-term customervalue.
As a LoyaltyPropositionExecutive,you’llhelpbring ASOS.WORLD to life,collaboratingwitha wide range ofteams acrossthe business includingCustomer Strategy, CRM, Productand Trade.You’llleadthe delivery of member experiences, optimise customerjourneysand helpidentifynew opportunities to grow engagement. With real ownership from dayone,you’llhavethe chance to make a visible impact on a high-profile programme while building valuable experience across strategy, customerexperienceand commercial delivery.
The Details
- Support the delivery of the ASOS.WORLD strategy and roadmap, helping to grow member engagement,retentionand customer lifetime value.
- Own and deliver the loyalty activation plan across key trading, seasonal and cultural moments.
- Develop and launch member benefits, experiences and exclusive activations that drive engagement and build loyalty.
- Partner with Product, CRM, Marketing, Trade and Events teams to deliver seamless loyalty experiences across every customer touchpoint.
- Design and optimise loyalty customer journeys, including onboarding,engagementand retention programmes.
- Lead the briefing and delivery of loyalty communications across email, push,appand onsite channels.
- Track programme performance and measure success across engagement, retention and commercial KPIs.
- Use customer insights and performance data toidentifyopportunities and improve programme performance.
- Use customer research,feedbackand market trends to help shape the future of the loyalty proposition.
Why this role matters
- End-to-end ownership:You’lllead initiatives from idea through to execution, taking responsibility for high-profile loyalty activations from day one.
- High visibility:You’llwork with teams across the business and contribute to a strategic growth priority.
- Broad experience:You’lldevelop skills across loyalty, CRM, customer strategyinsightand proposition development.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team.That’swhy our approach to working together includes spending at least3days a week in the office.It’sa rhythm that speeds up decision-making, helpsASOSerslearn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
- Experience inLoyalty, CRM,Marketingor a commercial role.
- A genuine interest in customer loyalty, customerengagementand consumer behaviour.
- Strong organisational skills with the ability to manage multiple priorities.
- Excellent attention to detail and execution.
- Comfortable working with data; experience using tools such as Excel andPowerBIis beneficial.
- Strong written and verbal communication skills.
- Confident building relationships across different teams.
- Proactive, solutions-focusedand eager to learn.
- Experience in retail or the fashion industry would be beneficial but is not essential.
Behaviours
- Customer-obsessed:You care about creating great customer experiences.
- Curious:You love learning, asking questions and exploringnew ideas.
- Proactive:You take ownership and make things happen.
- Commercially minded:You balance bold ideas with commercial thinking.
- Collaborative:You enjoy building strong relationships across teams.
- Adaptable:You’recomfortable in a fast-moving environment.
Additional Information
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year,it'sjust an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
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Loyalty Proposition Executive in Camden Town employer: ASOS
ASOS, the parent company of TOPSHOP and TOPMAN, is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of London. With a strong commitment to employee growth, you will benefit from personalised learning opportunities and a supportive environment that encourages creativity and innovation. Enjoy competitive benefits such as generous annual leave, private medical care, and exclusive employee discounts, all while being part of a dynamic team dedicated to shaping the future of fashion.
