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- Tasks: Create AI-enhanced visuals and support innovative campaigns for ASOS.
- Company: Join ASOS, where fashion meets cutting-edge technology in a creative environment.
- Benefits: Freelance role with competitive day rate and flexible working days.
- Why this job: Be at the forefront of fashion content creation and explore new digital tools.
- Qualifications: Strong creative background and experience with generative AI tools.
- Other info: Work with a small, experimental team and shape the future of visual storytelling.
The predicted salary is between 30000 - 42000 £ per year.
Overview
We\’re ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly we\’re interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you\’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
Job Description
Are you a creative thinker obsessed with the future of visual storytelling? Do you live at the intersection of fashion, design, and generative AI? We’re looking for a freelance AI Creative Assistant to help us push the boundaries of how ASOS creates and communicates visually.
This is a rare opportunity to work directly with our Head of Digital Creation, shaping how generative AI is used across design, studio photography, and marketing. You’ll be part of a small, experimental team exploring how emerging tools can elevate everything from campaign ideation to digital styling.
Responsibilities
- Creating AI-enhanced imagery, social teasers, and visual concepts that challenge convention and excite our audience.
- Supporting pre-visualisation for campaigns, styling digital models, and crafting experimental content for platforms like Instagram and TikTok.
- Collaborating on concept development, helping bridge imagination and execution from idea to post-ready content.
- Exploring new workflows and tools to help us stay ahead of the curve in digital creativity.
This is a freelance role, working 2–3 days a week, with at least one from our GLH Head Office. We offer a competitive day rate and are looking for someone available to start soon.
Qualifications
- A strong creative background in fashion, design, motion, or visual arts.
- Confident use of generative AI tools like Midjourney, Runway, ComfyUI, Stable Diffusion, or similar.
- A curious, experimental mindset – someone who’s always testing new tools and pushing creative boundaries.
- Interest in or experience with automation, upscaling, and generative workflows.
- Ability to work independently, iterate quickly, and deliver polished visual outputs.
Additional Information
Why this role matters:
We’re building the future of fashion content – and this role is at the heart of that transformation. If you’re excited by the idea of blending creativity with cutting-edge tech, we’d love to hear from you.
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ai Creative Assistant employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ai Creative Assistant
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and tech industries on platforms like LinkedIn. Don’t be shy; ask for informational interviews or advice. You never know who might have a lead on that perfect freelance gig!
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work, especially projects that involve generative AI. Make sure it’s visually appealing and easy to navigate – first impressions matter!
✨Tip Number 3
Stay updated with trends! Follow industry leaders and brands like ASOS on social media. Engage with their content and share your thoughts. This not only keeps you informed but also shows your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your application to highlight how your skills align with the role of AI Creative Assistant. Let’s make magic happen together!
We think you need these skills to ace ai Creative Assistant
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can think outside the box, so don’t be afraid to express yourself.
Tailor Your Application: Make sure to customise your application for the AI Creative Assistant role. Highlight your experience with generative AI tools and how they relate to fashion and design. We want to see how you can bring your skills to our team!
Be Authentic: At ASOS, we value authenticity. Don’t just list your qualifications; share your passion for fashion and technology. Tell us what excites you about this role and how you envision contributing to our creative projects.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ASOS
✨Show Your Creative Side
Make sure to bring examples of your previous work that showcase your creativity, especially in fashion and design. Prepare a portfolio that highlights your use of generative AI tools like Midjourney or Stable Diffusion, as this will demonstrate your hands-on experience and innovative thinking.
✨Know ASOS Inside Out
Research ASOS’s brand identity and recent campaigns. Understanding their style and how they blend fashion with technology will help you tailor your responses and show that you're genuinely interested in contributing to their vision.
✨Be Ready to Collaborate
Since the role involves working closely with a small team, be prepared to discuss your collaborative experiences. Share examples of how you've successfully worked with others to bridge ideas from concept to execution, especially in a fast-paced environment.
✨Embrace Experimentation
Highlight your curious mindset and willingness to experiment with new tools and workflows. Be ready to discuss any projects where you pushed creative boundaries or tried something unconventional, as this aligns perfectly with what ASOS is looking for in an AI Creative Assistant.