At a Glance
- Tasks: Lead SEO strategy and product delivery, ensuring SEO is embedded in all developments.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and flexible benefits.
- Other info: Collaborative office culture with opportunities for personal growth and development.
- Why this job: Make a real impact on SEO strategies while working with a dynamic team.
- Qualifications: Experience in product or SEO management, strong analytical skills, and excellent communication.
The predicted salary is between 60000 - 75000 € per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
This is a senior and highly influential role sitting at the intersection of SEO strategy and product delivery. The Senior Product Manager - SEO will be the primary bridge between the SEO team and the wider Technology and Product organisation at ASOS, ensuring that SEO requirements are embedded into product development, roadmap prioritisation and engineering delivery. Reporting into the SEO Lead with a dotted line to the Director of Product you will own the SEO & GEO product roadmap end-to-end, from identifying technical opportunities, building business cases, impact measurement, and partnering with engineering for the delivery of your roadmap.
You will bring strong product instincts alongside deep SEO expertise, enabling you to translate complex technical requirements into clear, prioritised work that engineering teams can execute at pace and at scale.
The Details- Define and own the organic strategy and roadmap, building a deep understanding of organic growth opportunities and how success will be measured across traffic, revenue and platform performance.
- Own the documentation and reporting of SEO product development, tracking initiative progress, reviewing OKRs and clearly communicating outcomes and impact to ensure priorities remain aligned to wider business goals.
- Manage the SEO Product Development Team (PDT), overseeing sprint planning and backlog prioritisation to keep initiatives on track.
- Act as the primary bridge between SEO and Technology / Product, translating complex technical requirements into clear specifications that engineering teams can execute at pace.
- Partner with Engineering, Marketing, Analytics and Commercial teams to embed SEO best practices into platform development and ensure SEO is considered by default.
- Keep the customer at the heart of every decision, ensuring optimisations improve the experience for users alongside search engines.
- Surface competitor and industry trends, including developments in generative AI search, and share insights proactively with the SEO team and wider business.
- Use data, experimentation and customer research to identify opportunities, validate hypotheses and measure impact, running structured tests and building dashboards to shape next steps.
- Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications About You- Proven experience as a Product or SEO Manager in a large‑scale, consumer‑facing digital environment, ideally e‑commerce or retail.
- Strong working knowledge of technical SEO at enterprise scale, including crawlability, indexation, site architecture, structured data and page performance.
- Demonstrable track record of owning and delivering a roadmap end‑to‑end, from opportunity identification through to impact measurement.
- Comfortable working in agile, cross‑functional teams alongside Engineering and Product, writing clear product specs and user stories.
- Data‑driven mindset with strong analytical skills and experience using tools like Google Search Console, Adobe Analytics and BI platforms.
- Excellent communicator with the ability to translate complex SEO topics into clear commercial narratives for senior stakeholders.
- Understanding of user experience (UX) principles and their application to product design.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
Senior Product Manager – SEO (12-month FTC) employer: ASOS.com
At ASOS, we pride ourselves on being an inclusive and dynamic workplace where creativity thrives. As a Senior Product Manager – SEO, you'll be at the forefront of shaping our digital landscape while enjoying a supportive culture that champions diversity and personal growth. With generous benefits like employee discounts, flexible working arrangements, and opportunities for professional development, ASOS is committed to empowering you to excel in your role and be your authentic self.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager – SEO (12-month FTC)
✨Tip Number 1
Network like a pro! Reach out to current or former ASOS employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into ASOS's SEO strategies. Familiarise yourself with their recent projects and think about how your skills can add value. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling! Be ready to share specific examples of how you've tackled SEO challenges in the past. Use the STAR method (Situation, Task, Action, Result) to keep it structured and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ASOS family.
We think you need these skills to ace Senior Product Manager – SEO (12-month FTC)
Some tips for your application 🫡
Show Your Passion for SEO:When writing your application, let your enthusiasm for SEO shine through! Share specific examples of how you've successfully implemented SEO strategies in the past and how they made a difference. We love seeing candidates who are genuinely excited about the role.
Be Clear and Concise:We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where possible to highlight your achievements and skills, especially those that align with the job description. This helps us quickly see why you’d be a great fit.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Product Manager – SEO role. Mention relevant experiences and skills that match what we’re looking for, so we can see how you’d fit right in.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the ASOS team. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at ASOS.com
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss topics like crawlability, indexation, and site architecture. ASOS is looking for someone who can translate complex SEO requirements into actionable plans, so having real examples from your past experience will really help.
✨Showcase Your Product Management Skills
Prepare to talk about your experience managing product roadmaps end-to-end. Highlight specific projects where you identified opportunities, built business cases, and measured impact. This role is all about bridging SEO with product delivery, so demonstrating your ability to work cross-functionally will be key.
✨Data-Driven Decision Making
ASOS values a data-driven mindset, so come equipped with examples of how you've used analytics tools like Google Search Console or Adobe Analytics to inform your decisions. Be ready to discuss how you’ve run experiments and measured their success, as this will show your analytical skills in action.
✨Communicate Clearly and Confidently
Since you'll be translating complex SEO topics for senior stakeholders, practice explaining these concepts in simple terms. Think about how you can convey your ideas clearly and effectively, as strong communication skills are essential for this role. Remember, it’s not just about what you know, but how you share that knowledge!
