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- Tasks: Lead the strategy for ASOS's product catalogue and localisation, enhancing customer engagement globally.
- Company: Join ASOS, a leading online fashion retailer empowering millions to express their unique style.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days of annual leave.
- Why this job: Be part of a creative team driving innovation in e-commerce with a focus on inclusivity and growth.
- Qualifications: Experience in product management, e-commerce, and familiarity with localisation technologies is essential.
- Other info: Work in a dynamic, agile environment with a strong emphasis on data-driven decision-making.
The predicted salary is between 48000 - 84000 £ per year.
Senior Product Manager (Product Catalogue and Localisation)
Join to apply for the Senior Product Manager (Product Catalogue and Localisation) role at ASOS.com
Senior Product Manager (Product Catalogue and Localisation)
Join to apply for the Senior Product Manager (Product Catalogue and Localisation) role at ASOS.com
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Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
Digital Product at ASOS
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
The Details
As a Senior Product Manager in the Digital Product Catalogue & Localisation domains, you’ll lead the strategy and development of the platforms that power how ASOS products are structured, enriched, and localized for a global audience. Your work will directly impact how customers discover, understand, and engage with our products – no matter where they are or what language they speak.
You’ll be responsible for driving initiatives that enhance product metadata quality and leverage machine translation to scale localized content efficiently. These capabilities are foundational to powering personalized recommendations, search filters, and discovery experiences that feel intuitive and relevant to every customer.
Key Responsibilities
- Define and own the product vision and roadmap for the digital product Catalogue and localisation platforms.
- Lead initiatives to enrich product metadata (e.g., attributes, tags, taxonomy) to support downstream experiences like search, filters, and recommendations.
- Partner with data science and engineering teams to integrate enriched catalog data into personalization and discovery algorithms.
- Drive the adoption ofmachine translationandAI-assisted localizationto scale high-quality product content across multiple languages and markets.
- Collaborate with UX, content, and international teams to ensure localized content is contextually accurate and culturally relevant.
- Build tools and workflows that improve the efficiency and accuracy of product onboarding, enrichment, and translation.
- Use data and experimentation to identify opportunities, validate hypotheses, and measure impact.
- Align with stakeholders across Tech, Commercial, and Marketing to support global growth and market-specific needs.
Qualifications
About You
- Proven experience as a Product Manager, ideally in e-commerce, content platforms, or localisation.
- Strong understanding of product Catalogue systems, metadata modeling, and taxonomy management.
- Experience with machine translation technologies, TMS platforms, or localization automation.
- Familiarity with how enriched product data powers discovery features like search filters and recommendations.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Comfortable working in agile, cross-functional teams.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Product Management
-
Industries
Retail
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Senior Product Manager (Product Catalogue and Localisation) employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Product Catalogue and Localisation)
✨Tip Number 1
Familiarise yourself with ASOS's product catalogue and localisation strategies. Understanding their approach to metadata enrichment and machine translation will help you speak their language during interviews.
✨Tip Number 2
Network with current or former ASOS employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the Senior Product Manager role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed product catalogues or localisation projects in the past. Highlight your data-driven decision-making and problem-solving skills.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and localisation technologies. Being knowledgeable about industry advancements will demonstrate your commitment and passion for the role.
We think you need these skills to ace Senior Product Manager (Product Catalogue and Localisation)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Senior Product Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in product management, especially in e-commerce or localisation. Use specific examples to demonstrate your understanding of product catalogue systems and metadata management.
Showcase Data-Driven Mindset: ASOS values a data-driven approach. Include examples of how you've used data and experimentation in previous roles to drive product decisions and improvements. This will show that you can contribute to their innovative environment.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also explain why you're a great fit for ASOS. Mention your familiarity with machine translation technologies and your ability to work in agile, cross-functional teams.
How to prepare for a job interview at ASOS.com
✨Understand ASOS's Product Vision
Before your interview, make sure you thoroughly understand ASOS's product vision and how it relates to the role of Senior Product Manager. Familiarise yourself with their approach to product catalogue and localisation, as well as their commitment to innovation and customer experience.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to drive product decisions in your previous roles. Highlight specific examples where your analytical skills led to successful outcomes, especially in e-commerce or localisation contexts.
✨Demonstrate Cross-Functional Collaboration
ASOS values teamwork across various departments. Share experiences where you've successfully collaborated with UX, engineering, or marketing teams to achieve a common goal. This will show that you can thrive in their cross-functional environment.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in product management, particularly related to metadata enrichment or machine translation, and how you overcame them. This will demonstrate your practical knowledge and readiness for the role.