At a Glance
- Tasks: Lead the creation of engaging brand experiences that resonate with customers and drive sales.
- Company: Join ASOS, a global fashion leader with a vibrant team culture.
- Benefits: Enjoy employee discounts, 25 days leave, and flexible benefits tailored to you.
- Other info: Collaborative environment with opportunities for personal growth and impactful projects.
- Why this job: Shape the future of online fashion and make brands come alive on ASOS.
- Qualifications: Experience in product management, especially in e-commerce or fashion, is essential.
The predicted salary is between 60000 - 75000 € per year.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets. Our Tech team powers the digital experiences that make ASOS a leader in online fashion retail, operating as a product‑led organization that focuses on scalability, personalisation, and cutting‑edge technology.
This is the Senior Product Manager – Brand Experiences role, sitting in the Customer Experience team. Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. As the focal point of a dedicated and cross‑functional squad, you’ll have the freedom to decide how to meet ambitious goals, delivering high‑impact brand‑led experiences that drive discovery, engagement and commerce.
Key Responsibilities
- Define and own the product vision and roadmap for Brand Experiences, spanning customer‑facing brand pages, shop‑within‑shop experiences, and brand loyalty mechanics such as following brands.
- Translate customer insight, behavioural signals and UX craft into intuitive, high‑impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high‑quality UX and craft, ensuring brand experiences feel distinctive, coherent and on‑brand while remaining easy to use and maintain.
Qualifications
- Proven experience as a Product Manager in e‑commerce, fashion or consumer‑facing platforms.
- Strong track record in launching 0–1 mobile‑first products.
- Constantly pushes UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full‑stack, cross‑functional teams and motivating everyone to deliver at pace.
- Data‑driven mindset with strong analytical and problem‑solving skills, using tools like Power BI, Mixpanel, UserTesting.com and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand‑led experiences is a strong advantage.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – you can take it as extra cash or use it towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
Senior Product Manager (Brand Experiences) employer: ASOS.com
ASOS is an exceptional employer that fosters a vibrant and collaborative work culture, where employees are encouraged to innovate and excel in their roles. With a strong focus on personal development, ASOS offers tailored learning opportunities and a generous benefits package, including employee discounts and flexible working arrangements. Located in a dynamic environment, the Senior Product Manager role provides the chance to shape impactful brand experiences while being part of a forward-thinking team dedicated to redefining online fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Brand Experiences)
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at ASOS. A friendly chat can open doors and give you insider info about the company culture and what they’re really looking for.
✨Tip Number 2
Prepare for the interview by diving deep into ASOS’s brand identity and recent campaigns. Show us you know your stuff and can bring fresh ideas to the table that align with their vision for brand experiences.
✨Tip Number 3
Practice your storytelling skills! When discussing your past projects, frame them in a way that highlights your impact on brand experiences. We want to see how you’ve made brands come alive in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS team.
We think you need these skills to ace Senior Product Manager (Brand Experiences)
Some tips for your application 🫡
Show Your Passion for Brand Experiences:When writing your application, let your enthusiasm for brand experiences shine through. Share specific examples of how you've brought brands to life in previous roles, and why you're excited about the opportunity at ASOS.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Senior Product Manager role. Highlight relevant experience in e-commerce and product management, and don’t forget to mention any mobile-first products you’ve launched!
Be Data-Driven:ASOS loves a data-driven mindset! In your application, include instances where you've used analytics tools to inform your decisions. This will show us that you can translate insights into impactful product experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re keen on joining the ASOS team!
How to prepare for a job interview at ASOS.com
✨Know Your Product Vision
Before the interview, make sure you understand ASOS's product vision and how it aligns with the role of Senior Product Manager. Be ready to discuss how you would define and own the product roadmap for Brand Experiences, showcasing your ability to translate customer insights into impactful product experiences.
✨Showcase Your Data-Driven Mindset
Prepare examples that highlight your analytical skills and experience with tools like Power BI or Mixpanel. Discuss how you've used data to inform product decisions in the past, especially in e-commerce or fashion contexts, to demonstrate your capability to drive commercial effectiveness.
✨Emphasise Collaboration Skills
Since this role involves coordinating complex initiatives across various teams, be ready to share specific instances where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you motivate others to achieve shared goals, as this will resonate well with ASOS's team culture.
✨Stay Ahead of Industry Trends
Research current trends in e-commerce and fashion, particularly around brand-led experiences. Be prepared to discuss how you push UI boundaries and your thoughts on emerging technologies that could enhance customer engagement. This shows you're not just a fit for the role but also passionate about the industry.
