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- Tasks: Uncover high-value insights to drive ASOS' business performance and profitability.
- Company: Join ASOS, a leading online fashion retailer with a vibrant culture.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and personalised learning opportunities.
- Why this job: Make a real impact by influencing ASOS' growth with your analytical skills.
- Qualifications: Experience in data analytics, strong communication skills, and a passion for fashion.
- Other info: Collaborative environment with at least 3 days a week in the office.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
Job Description
We’re looking for a strategic, commercially‑minded Insight Analyst to drive ASOS’ business in the UK through uncovering high‑value insights about our customers, their behaviours and preferences, leveraging data to understand key drivers of business performance and profitability, and continually measuring the impact of initiatives to steer investment decisions.
You’ll be flexing your analytical skills to uncover actionable insights spanning a range of functions, working and collaborating directly with senior stakeholders. The ideal candidate will be innately curious, have a strong business acumen, a robust technical toolkit and a passion for fashion.
The Details
- Combine market, customer, marketing and assortment insights to drive a holistic picture of performance, proactively communicating key trends and opportunities to senior leadership
- Complete exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer and product segmentations to help determine high‑impact actions and strategies
- Dive deep into customer data to gain a profound understanding of our audience, and use these insights to drive improvements in our marketing strategy, experience & offering
- Identify trends in performance, investigate drivers, and present findings to diverse stakeholders, articulating the “so what” by translating insights into strategic, actionable recommendations
- Develop methodologies to measure the impact of initiatives and tests across our site, marketing, price/promo, product assortment, delivery proposition, and other areas affecting our customer journey and operations
- Develop key metrics and dashboards to monitor business health, measure success and support strategic initiatives
- Identify business growth opportunities based on customer insights and market trends
- Independently plan and prioritise work based on market strategy and priorities
Qualifications
- Previous experience working in Data Analytics/Insights
- A data enthusiast who enjoys immersing yourself in data to solve business problems and present compelling stories that drive change
- Experience in mining and analysing large data sets, with proficiency in using data and statistical analysis tools to query datasets and drive end‑to‑end complete analysis that helps accelerate the business
- Experience using data to create compelling stories that communicate key messages across the organisation and to influence various levels of management decision making
- Commercial mindset, with a strong understanding of how data insights can drive business impact and profitability
- An obsession with the customer and ability to analyse trends and data through the customer lens
- A collaborate approach and ability to operate as an analytical thought partner who can translate business questions into data analysis visions to execute
- Strong communication skills, comfortable presenting data to groups of stakeholders in a way that is effective and concise
- The ability to break down complex problems into smaller ones
- An interest in the 20‑something customer and fashion industry
- E‑commerce work experience (desirable)
- Strong background / education in a quantitative or business discipline (desirable)
BeneFITS
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it’s just an extra thank you from us
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
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Senior Insight Analyst UK employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst UK
✨Tip Number 1
Get to know ASOS inside out! Familiarise yourself with their values, culture, and the latest trends in fashion. This will help you connect your insights to their business goals during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former ASOS employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Personal connections can make a big difference!
✨Tip Number 3
Prepare to showcase your analytical skills! Think of real-life examples where you've used data to drive decisions. Be ready to discuss how your insights led to tangible results, especially in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the ASOS team.
We think you need these skills to ace Senior Insight Analyst UK
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, make sure to highlight your love for data and how it drives your decision-making. We want to see that you're not just crunching numbers but are genuinely excited about uncovering insights that can shape our business.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Senior Insight Analyst role. We appreciate when candidates show they understand what we’re looking for.
Be Clear and Concise: We value clear communication, so make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant. Show us you can present complex data in a simple way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on being part of the ASOS family from the get-go!
How to prepare for a job interview at ASOS.com
✨Know Your Data Inside Out
As a Senior Insight Analyst, you'll be diving deep into data. Make sure you brush up on your analytical skills and be ready to discuss specific examples of how you've used data to drive business decisions. Prepare to explain your thought process behind any statistical models or analyses you've conducted.
✨Show Your Passion for Fashion
ASOS is all about fashion, so don’t shy away from expressing your enthusiasm for the industry. Be prepared to discuss current trends and how they relate to customer behaviour. This will show that you not only have the analytical skills but also a genuine interest in the brand and its customers.
✨Communicate Clearly and Confidently
You’ll need to present your insights to various stakeholders, so practice articulating your findings in a clear and concise manner. Use storytelling techniques to make your data relatable and impactful. Think about how you can translate complex data into actionable recommendations that resonate with different audiences.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies. Prepare by thinking through how you would approach these scenarios using your analytical toolkit. This will demonstrate your problem-solving abilities and your strategic mindset, which are crucial for this role.
