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- Tasks: Lead the design of trendy fashion ranges for ASOS's 20-something customers.
- Company: Join ASOS, a global fashion retailer empowering individuality and creativity.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a creative team shaping fashion trends while promoting inclusivity and sustainability.
- Qualifications: Bring significant design experience, strong commercial thinking, and a passion for fashion.
- Other info: Opportunity to travel for supplier meetings and product development.
The predicted salary is between 36000 - 60000 £ per year.
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Company Description
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
THE TEAM
ASOS is one of the UK’s top fashion and beauty destinations, expanding globally at a rapid pace. Our values are to be authentic, brave, creative and disciplined, and we live and breathe these in everything we do.
The Design team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear.
The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. It’s all about newness and finding and designing the most exciting product for our 20-something customer, whatever their style. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer.
You’ll be…
- Researching, developing and creating a balanced range, including developing big deals, key seasonal shapes, selecting fabrics, trends and items for the ASOS customer
- Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through
- Presenting trend research to other teams including Buying and Commercial leadership, where relevant
- Collaborating across departments and functions of the business including Marketing, to ensure the design vision is communicated clearly
- Identifying and executing new product opportunities as they emerge in the market
- Contributing to business wide initiatives and projects, positively influencing and championing change
- Using relevant sales data and insights to design commercially relevant, fashion forward ranges
- Anticipating the needs of the 20-something customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges
- Sourcing new fabrications, techniques and trimmings
- Working closely with in-house Buying teams – collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
- Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range
- Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
- Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback
- Supporting and deputising for the Head of Design as required, for example, attending product reviews or guiding the team on range building
- Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team. Looking for opportunities to use sustainable materials wherever possible
- Agreeing styling and visual merchandising guidelines with Studios and Global teams
- Leading/Role model and building a strong team of junior levels, with a focus on growing future talent
- Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working
- Motivating and engaging the team through recognition and regular feedback
Qualifications
We’d love to meet, someone with…
- Significant experience in multi-product Design within an aspirational brand or high street Retailer
- Previous experience of direct sourcing from fabric mills, with knowledge of cut and construction
- Experience of working cross-functionally to deliver initiatives that have a positive commercial impact
- Proven ability to drive the success of a department or brand through strategic and commercial thinking
- A commercial handwriting and strong understanding of the ASOS Brand and Customer
- Experience with Photoshop, Adobe, CAD
- Plugged into 20-something culture and fashion, passionate about the product
- Strong organisation skills, initiative, and the ability to work in a fast-paced environment
- The ability to build great relationships with colleagues across the business and suppliers alike
- Can gain buy in from the team and management to potentialize opportunities
- Embraces and champions the benefits of change within the wider team
- Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
- Comfortable travelling in the UK and internationally for supplier/product development meetings and inspirational purposes
Additional Information
Benefits
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
Associate
Employment type
Full-time
Job function
Design
Industries
Retail
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Senior Designer - WW ASOS Design employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Designer - WW ASOS Design
✨Tip Number 1
Familiarize yourself with ASOS's brand identity and values. Understanding their commitment to inclusivity and creativity will help you align your design philosophy with theirs, making you a more attractive candidate.
✨Tip Number 2
Stay updated on current fashion trends and the latest innovations in fabric sourcing. Being able to discuss recent trends and how they can be applied to ASOS's product range will demonstrate your industry knowledge and passion.
✨Tip Number 3
Network with professionals in the fashion industry, especially those who have experience with ASOS or similar brands. Building relationships can provide you with insights and potentially valuable referrals.
✨Tip Number 4
Prepare to showcase your collaborative skills. ASOS emphasizes cross-departmental collaboration, so be ready to share examples of how you've successfully worked with other teams to achieve design goals.
We think you need these skills to ace Senior Designer - WW ASOS Design
Some tips for your application 🫡
Understand ASOS's Brand Values: Before you start writing your application, familiarize yourself with ASOS's brand values: authenticity, bravery, creativity, and discipline. Make sure to reflect these values in your application to show that you align with their culture.
Tailor Your Portfolio: As a Senior Designer, your portfolio is crucial. Select projects that showcase your experience in multi-product design and your understanding of fashion trends relevant to the 20-something demographic. Highlight any direct sourcing experience from fabric mills.
Showcase Collaboration Skills: ASOS emphasizes cross-functional collaboration. In your application, provide examples of how you've successfully worked with other departments, such as Marketing or Buying, to deliver impactful design initiatives.
Highlight Leadership Experience: Since the role involves managing and motivating junior team members, include specific instances where you've demonstrated effective leadership. Discuss how you provided direction, feedback, and fostered a collaborative environment.
How to prepare for a job interview at ASOS.com
✨Show Your Creative Side
As a Senior Designer, creativity is key. Be prepared to showcase your portfolio and discuss your design process. Highlight how your designs reflect current trends and resonate with the 20-something customer.
✨Understand ASOS's Brand Values
Familiarize yourself with ASOS's values of authenticity, bravery, creativity, and discipline. During the interview, demonstrate how your personal values align with theirs and how you can contribute to their mission.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with marketing, buying, or technical teams in the past.
✨Emphasize Your Leadership Skills
As a senior position, you'll be expected to lead and mentor junior team members. Prepare to discuss your leadership style and provide examples of how you've motivated and developed talent in previous roles.
