At a Glance
- Tasks: Own the press side of campaigns and build strong media relationships.
- Company: Join ASOS, a global fashion retailer that celebrates individuality.
- Benefits: Enjoy employee discounts, 25 days leave, and private medical care.
- Other info: Collaborative office culture with opportunities for personal growth.
- Why this job: Make an impact in fashion PR and showcase your creativity.
- Qualifications: Experience in fashion PR with a strong media network.
The predicted salary is between 30000 - 40000 £ per year.
We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
We’re looking for a PR Executive to own the press side of our campaigns. You’ll build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, turning our brand moments into standout coverage. You’ll work closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact. This role is about knowing the media landscape inside out, and ensuring every campaign is translated into culturally credible, high-quality press coverage that supports driving reach and relevancy.
We’re looking for someone well connected, highly organised and genuinely obsessed with fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction. Minimum 3 days per week in the office. May be required to work more.
QualificationsAbout You:
- Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverage
- Strong, active network across key fashion and lifestyle media and stylists
- Clear understanding of what makes a story land and where it should show up
- Ability to turn campaigns and product into press that feels culturally relevant and on-brand
- Highly organised and comfortable managing multiple priorities at pace
- Confident communicator, both internally and with media
- Strong news sense and instinct for angles that will cut through
- Genuinely plugged into fashion, culture and media
Supporting our culture by championing Diversity, Equity & Inclusion strategies. We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least three days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Benefits:- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Private medical care scheme
- Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
PR Executive (12 Month FTC) employer: ASOS.com
At ASOS, we pride ourselves on being a vibrant and inclusive workplace where creativity thrives. As a PR Executive, you'll enjoy a supportive culture that champions diversity and offers ample opportunities for personal and professional growth, all while working in a dynamic environment that values your unique contributions. With benefits like employee discounts, generous leave, and a commitment to your well-being, ASOS is the perfect place for fashion enthusiasts to make their mark in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive (12 Month FTC)
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like ASOS.com, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace PR Executive (12 Month FTC)
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at ASOS.com and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at ASOS.com even on a short-term basis!
Research ASOS.com and the Industry:Before submitting your application, take some time to learn about ASOS.com and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at ASOS.com
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to ASOS.com right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at ASOS.com. They’ll want to know you can create buzz and leverage your connections immediately!
