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- Tasks: Manage and optimise PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Company: Join ASOS, a leading online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a high-profile team driving growth in a dynamic and inclusive environment.
- Qualifications: Bachelor's degree in Marketing or related field; proven PPC experience required.
- Other info: Remote work options available; commitment to inclusivity and diversity.
The predicted salary is between 28800 - 43200 £ per year.
4 days ago Be among the first 25 applicants
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
ASOS is seeking a highly skilled and results-oriented PPC Executive to support the execution of our paid search strategy. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC accounts across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.
Working closely with the PPC Manager and our Trade teams you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads)
- Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Effectively manage and monitor PPC budgets
- Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports – identifying trends – with clear explanations and actionable recommendations for improvement
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations
- A/B Testing & Experimentation: Design and execute A/B tests to continually optimise performance.
- Platform Knowledge & Updates: Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape. Evaluate and implement new features and technologies
Qualifications
About You
- Bachelor\’s degree in Marketing, Business, or a related field
- Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success
- Extensive experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads
- Experience with Google Shopping & Merchant Center, UAC, DemandGen, YouTube, Google Analytics
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels)
- Demonstrable passion for working in the Retail industry with a commercial mindset
- Excel super user. Experience with Looker a bonus!
Preferred Qualifications:
- Google Ads and/or Microsoft Advertising certifications
- Familiarity with marketing automation platforms
- Experience managing large-scale PPC budgets
- European market experience or language capabilities
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail
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PPC Executive employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Microsoft Advertising. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with current PPC professionals or join relevant online communities. Engaging with others in the field can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your analytical skills and ability to optimise PPC performance, as this is crucial for the role at ASOS.
✨Tip Number 4
Showcase your understanding of the retail industry and how PPC fits into the broader digital marketing landscape. This will demonstrate your commercial mindset and make you a more attractive candidate for the PPC Executive position.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management and digital marketing. Use keywords from the job description to demonstrate that you meet the qualifications ASOS is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the retail industry and your understanding of PPC strategies. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical abilities by providing examples of how you've monitored and optimised PPC campaigns in the past. Include any tools or platforms you are proficient in, such as Google Ads or Microsoft Advertising.
Highlight Continuous Learning: Mention any certifications or courses related to PPC and digital marketing that you've completed. This shows ASOS that you are committed to staying updated with the latest trends and best practices in the industry.
How to prepare for a job interview at ASOS.com
✨Show Your PPC Expertise
Make sure to highlight your experience with PPC campaigns during the interview. Be prepared to discuss specific platforms you've worked with, such as Google Ads and Microsoft Advertising, and share examples of successful campaigns you've managed.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come ready to discuss how you've monitored and analysed KPIs in past roles. Bring examples of reports you've generated and how your insights led to actionable recommendations for improvement.
✨Stay Updated on Industry Trends
ASOS values candidates who are knowledgeable about the latest trends in PPC and digital marketing. Research recent updates or changes in algorithms and be prepared to discuss how these could impact campaign strategies.
✨Emphasise Team Collaboration
The role involves working closely with the PPC Manager and Trade teams, so it's important to showcase your ability to work collaboratively. Share examples of how you've successfully collaborated with others to achieve common goals in previous positions.
