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- Tasks: Lead marketing strategies for ASOS in Germany and France, driving brand awareness and engagement.
- Company: Join the dynamic team at ASOS, a leading fashion retailer.
- Benefits: Enjoy employee discounts, personal development, flexible benefits, and 25 days annual leave.
- Why this job: Be the first marketing hire in-region and shape ASOS's growth in Europe.
- Qualifications: Experience in regional marketing, especially in fashion or lifestyle, with strong project management skills.
- Other info: Thriving in a fast-paced environment, you'll collaborate across teams to deliver impactful campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Manager – Europe & ROW role at ASOS.com
Overview
We’re looking for a strategic, driven, and entrepreneurial EU & ROW Marketing Manager to lead the next phase of ASOS\’s growth in our key European markets. This is a newly created role, reporting into the Head of EU Markets, with a core focus on Germany and France. You’ll be the first in-region marketing hire, thriving in ambiguity, setting up new ways of working, and connecting global brand direction with local customer insight to drive brand awareness, customer engagement, and commercial growth.
You’ll bring together global brand direction with local customer insight, and collaborate across multiple teams to deliver market-specific strategies and campaigns.
Responsibilities
- Strategy & Customer: Develop market-specific strategies aligned with ASOS’ global brand direction; define audience and regional strategies for EU (Germany and France) using insights, data, and cultural nuance.
- Campaign & Channel Execution: Lead the execution of 360° marketing campaigns across the EU, localize global campaigns, and manage the regional marketing calendar and campaign planning process.
- Collaboration & Ways of Working: Establish new ways of working between regional and global teams; share consumer insights, campaign learnings, and local opportunities; coordinate with e-commerce and local commercial teams to support trading moments.
- Performance & Insights: Monitor marketing performance using data and insights; track KPIs and ROI, optimizing for both commercial and brand impact.
Qualifications
- Experience in regional or brand marketing roles, ideally within fashion, beauty, or lifestyle.
- Experience developing and executing marketing plans across multiple European countries, with a strong understanding of Germany and France.
- A self-starter who thrives in fast-paced, ambiguous environments and is excited to build from the ground up.
- Excellent stakeholder management and communication skills; able to engage and influence at all levels.
- Strong project management skills with a track record of delivering multi-channel campaigns.
- A consumer-first mindset with the ability to turn insights into action.
- Experience working within the EMEA region strongly preferred.
Additional Information
- Employee discount (ASOS discount)
- Personal development opportunities across the business
- Employee sample sales
- Access to LinkedIn Learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance
London, United Kingdom / various locations may apply. Referrals increase your chances of interviewing at ASOS.com.
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Marketing Manager - Europe & ROW employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Europe & ROW
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at ASOS. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past marketing successes, especially in Europe. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss local insights! Since the role focuses on Germany and France, brush up on cultural nuances and market trends in these regions to impress your interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the ASOS team.
We think you need these skills to ace Marketing Manager - Europe & ROW
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for Europe & ROW. Highlight your experience in regional marketing, especially in Germany and France, and showcase any relevant campaigns you've led.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've thrived in ambiguous environments and how you can connect global brand direction with local insights.
Showcase Your Data Skills: Since performance and insights are key, don’t forget to mention your experience with data analysis. Talk about how you've used data to track KPIs and optimise campaigns in the past – we love a numbers-driven approach!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ASOS.com
✨Know Your Market
Before the interview, dive deep into the fashion and lifestyle markets in Germany and France. Understand the cultural nuances and consumer behaviours in these regions. This knowledge will help you demonstrate your strategic thinking and show that you're ready to tailor ASOS's global brand direction to local insights.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight how you developed strategies, executed multi-channel campaigns, and tracked performance metrics. This will illustrate your project management skills and your ability to drive commercial growth.
✨Emphasise Collaboration Skills
Since this role involves working with various teams, be ready to discuss your experience in stakeholder management. Share examples of how you've successfully collaborated with different departments to achieve common goals. This will show that you can establish new ways of working effectively.
✨Be a Self-Starter
ASOS is looking for someone who thrives in ambiguity and can build from the ground up. Prepare to talk about times when you've taken initiative in fast-paced environments. Highlight your entrepreneurial spirit and how it has led to successful outcomes in your previous roles.
