At a Glance
- Tasks: Lead the future of personalised customer communications in a dynamic tech environment.
- Company: Join ASOS, a global fashion leader blending style with cutting-edge technology.
- Benefits: Enjoy competitive salary, private medical care, and 25 days annual leave plus your birthday off.
- Other info: Be part of a culture that values creativity, autonomy, and personal growth.
- Why this job: Make a real impact on customer engagement while working with innovative tech.
- Qualifications: Experience in product management, especially in e-commerce or fashion, with a data-driven mindset.
The predicted salary is between 56700 - 69300 £ per year.
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly, we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Digital Product at ASOS
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we’re building the future of fashion commerce.
The Details
This role is for a Senior Product Manager in the CRM team, as part of Digital Product and will report to our Head of Product – CRM and Lifecycle Product. At ASOS, CRM is one of our most important customer engagement channels, delivering email and push notifications to our customers around the world, and we’re looking for someone to lead the next generation of personalised customer communications. This role will shape the products and capabilities that determine how, when and why customers hear from ASOS. You'll help us move beyond traditional campaign-led communications towards intelligent, customer-centric experiences that are personalised, relevant and timely. You’ll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these. You’ll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you’ll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions.
Key Responsibilities
- Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value.
- Drive the strategy for intelligent customer communications.
- Support creating an always-on testing environment, improving how we measure incrementality and customer impact.
- Stay informed and be responsible for surfacing competitor and industry-wide trends and sharing these with the wider CRM team.
- Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers.
- Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion.
- Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. And run A/B tests and build data-driven dashboards/conduct analysis to shape next steps.
Qualifications
- Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
- Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation.
- Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences.
- Comfortable working in agile, full stack, cross-functional teams.
- Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely.
- Excellent communication and stakeholder management abilities.
Additional Information
What's in it for you? Competitive salary, pension, and private medical care scheme. Performance related bonus. Flex benefits allowance - which you can choose to take as extra cash, or use towards other benefits. 25 days paid annual leave + an extra day for your birthday. Employee discount (hello ASOS discount!). Tech Develops - our internal tech-focused skills development programme to focus on your personal growth as a technologist. Opportunity to represent ASOS at industry-leading events. Opportunity to make an impact from day one and work with the latest in cutting edge of technology. Opportunity to help shape and drive our DE&I initiatives.
Senior Product Manager (CRM) in London employer: ASOS.com
As a Digital Trading Assistant at TOPSHOP, you will join a dynamic and innovative team dedicated to redefining fashion retail. With a competitive salary, generous benefits including a performance-related bonus and employee discounts, and a vibrant work culture that encourages creativity and growth, this role offers a unique opportunity to thrive in the heart of London’s fashion scene. The company prioritises employee development and fosters an environment where your contributions directly impact the brand's success, making it an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (CRM) in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like ASOS.com!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at ASOS.com would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at ASOS.com through your school's career services!
We think you need these skills to ace Senior Product Manager (CRM) in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager (CRM), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager (CRM) position at ASOS.com. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at ASOS.com
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
