At a Glance
- Tasks: Lead the creation of engaging brand experiences that resonate with customers and drive sales.
- Company: Join ASOS, a global fashion leader with a vibrant team culture.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave plus a bonus day!
- Other info: Collaborate in a dynamic environment with opportunities for personal growth and development.
- Why this job: Make brands come alive on ASOS while shaping the future of online fashion retail.
- Qualifications: Experience in product management, especially in e-commerce or fashion, is essential.
The predicted salary is between 60000 - 75000 € per year.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we're proud to be a global fashion destination serving over 23 million active customers across more than 100 markets. Our Tech team powers the digital experiences that make ASOS a leader in online fashion retail, operating as a product‐led organization that focuses on scalability, personalisation, and cutting‐edge technology.
This is the Senior Product Manager – Brand Experiences role, sitting in the Customer Experience team. Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. As the focal point of a dedicated and cross‐functional squad, you'll have the freedom to decide how to meet ambitious goals, delivering high‐impact brand‐led experiences that drive discovery, engagement and commerce.
Key Responsibilities
- Define and own the product vision and roadmap for Brand Experiences, spanning customer‐facing brand pages, shop‐within‐shop experiences, and brand loyalty mechanics such as following brands.
- Translate customer insight, behavioural signals and UX craft into intuitive, high‐impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high‐quality UX and craft, ensuring brand experiences feel distinctive, coherent and on‐brand while remaining easy to use and maintain.
Qualifications
- Proven experience as a Product Manager in e‐commerce, fashion or consumer‐facing platforms.
- Strong track record in launching 0–1 mobile‐first products.
- Constantly pushes UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full‐stack, cross‐functional teams and motivating everyone to deliver at pace.
- Data‐driven mindset with strong analytical and problem‐solving skills, using tools like Power BI, Mixpanel, UserTesting.com and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand‐led experiences is a strong advantage.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – you can take it as extra cash or use it towards other benefits
- Opportunity for personalised learning and in‐the‐moment experiences that enable you to thrive and excel in your role
Senior Product Manager (Brand Experiences) in London employer: ASOS.com
ASOS is an exceptional employer that fosters a vibrant work culture, encouraging collaboration and innovation among its teams. With a strong focus on employee growth, ASOS offers personalised learning opportunities and a range of benefits including generous annual leave, private medical care, and an enticing employee discount. Located in a dynamic environment, the Senior Product Manager role provides the chance to shape brand experiences for millions of customers while working alongside passionate professionals in the fast-paced world of online fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Brand Experiences) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at ASOS. A friendly chat can open doors and give you insider info on the company culture and what they’re really looking for.
✨Tip Number 2
Prepare for interviews by diving deep into ASOS’s brand identity and recent campaigns. Show us you know your stuff and can bring fresh ideas to the table that align with our vision for brand experiences.
✨Tip Number 3
Practice your storytelling skills! When discussing your past projects, frame them in a way that highlights your impact on brand experiences. We want to see how you’ve made brands come alive in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS team!
We think you need these skills to ace Senior Product Manager (Brand Experiences) in London
Some tips for your application 🫡
Show Your Passion for Brand Experiences:When you're writing your application, let your enthusiasm for brand experiences shine through. Talk about what excites you about creating engaging and intuitive product experiences that resonate with customers. We want to see your personality and how it aligns with our mission at ASOS!
Be Data-Driven:Make sure to highlight your analytical skills in your application. Share examples of how you've used data to inform product decisions or improve user experiences. At StudySmarter, we love a good data story, so don’t hold back on the numbers!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Senior Product Manager role. Mention specific experiences that relate to the responsibilities listed in the job description. We appreciate when candidates take the extra step to connect their background with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at ASOS!
How to prepare for a job interview at ASOS.com
✨Know Your Product Vision
Before the interview, make sure you have a clear understanding of what the product vision for Brand Experiences at ASOS looks like. Think about how you can contribute to making brands feel alive on the platform and be ready to discuss your ideas on enhancing customer engagement.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform product decisions in your previous roles. Be ready to discuss specific tools like Power BI or Mixpanel that you've used to analyse customer behaviour and how those insights led to successful product launches.
✨Demonstrate Cross-Functional Collaboration
ASOS values teamwork, so come prepared with stories that highlight your experience working with diverse teams. Discuss how you've coordinated initiatives across different departments and how you ensured everyone was aligned towards common goals.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in e-commerce and fashion technology. Be ready to share your thoughts on how these trends could influence brand experiences at ASOS, showing that you’re not just reactive but proactive in your approach to product management.
