At a Glance
- Tasks: Lead the Customer Profile & Identity area, enhancing user experiences and driving measurable improvements.
- Company: Join ASOS, a global fashion leader blending style with cutting-edge technology.
- Benefits: Enjoy employee discounts, flexible benefits, 25 days leave, and private medical care.
- Other info: Embrace autonomy and creativity in a fast-paced, innovative team culture.
- Why this job: Make a real impact on millions of customers while working in a dynamic, collaborative environment.
- Qualifications: Experience in product management for high-traffic digital products, especially in e-commerce.
The predicted salary is between 50000 - 60000 € per year.
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly, we're interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
At ASOS, we're proud to be a global fashion destination serving over 23 million active customers across more than 100 markets, with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail.
We operate as a product-led organisation, where empowered, cross-functional teams solve real customer problems through experimentation, data, and clear ownership. From identity and checkout to personalisation and fulfilment, we build platforms that scale globally and support long-term growth.
We're looking for a Product Manager to join Digital Product on a 12-month fixed-term contract, covering maternity leave. This role will lead our Customer Profile & Identity area - one of the most critical foundations of the ASOS digital experience. Customer Profile & Identity underpins how customers register, log in, authenticate, manage their account, and experience personalised journeys across ASOS. The work directly impacts conversion, retention, security, data quality, and regulatory compliance.
You'll be the product lead for a dedicated, cross-functional squad, working closely with engineering, design, data, security, marketing and customer care. You'll set clear direction, prioritise high-impact opportunities, and balance customer experience, commercial outcomes, and risk. This is a hands-on role for someone who enjoys autonomy, can move from strategy to delivery, and is comfortable operating in a technically complex space.
What you'll be doing:
- Own the product vision and roadmap for Customer Profile & Identity, covering registration, login, authentication, account management and customer data foundations.
- Drive measurable improvements in conversion, login success, retention and customer experience, using clear success metrics and experimentation.
- Lead initiatives to reduce friction in registration and authentication, while maintaining strong security, privacy and compliance (GDPR, customer consent, data protection).
- Partner closely with engineering, design, data, security and analytics to ship high-quality, scalable solutions.
- Balance short-term commercial wins with longer-term platform and data health.
- Use customer research, behavioural data and experimentation to identify opportunities, validate hypotheses and inform prioritisation.
- Communicate clearly and confidently with senior stakeholders, building trust through strong narratives and evidence-based decision-making.
- Stay close to industry and competitor trends in identity, authentication, personalisation and account-based experiences, translating insight into action.
About You:
- Proven experience as a Product Manager working on customer-facing, high-traffic digital products, ideally within e-commerce or consumer platforms.
- Experience owning foundational or platform products (e.g. identity, profile, account, payments, checkout, personalisation, data platforms).
- Strong understanding of customer journeys across registration, login and account management, and how friction impacts conversion and retention.
- Comfortable working in agile, cross-functional teams alongside engineers, designers and analysts.
- Data-driven mindset, with experience using analytics tools (e.g. Power BI, Adobe Analytics, Contentsquare, Optimizely or similar) to inform decisions and measure impact.
- Able to navigate technical complexity, security considerations and regulatory constraints without losing sight of the customer.
- Clear communicator and storyteller who can bring stakeholders along the journey and make trade-offs explicit.
- Proactive, pragmatic, and comfortable taking ownership in a fast-moving environment.
Additional Information:
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Product Manager – Customer Profile & Identity (12‐month FTC) in London employer: ASOS.com
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to express their true selves while driving innovation in the fashion tech space. With a strong emphasis on collaboration and flexibility, our team enjoys a range of benefits including generous annual leave, private medical care, and opportunities for personal growth through tailored learning experiences. Join us in our London office, where you can make a meaningful impact on millions of customers while working alongside passionate professionals in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager – Customer Profile & Identity (12‐month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to current ASOS employees on LinkedIn, join relevant groups, and attend industry events. Building connections can give us the inside scoop on job openings and company culture.
✨Tip Number 2
Prepare for interviews by practising common product management scenarios. We should be ready to discuss how we’d tackle customer journey challenges or improve conversion rates. Show them we know our stuff!
✨Tip Number 3
Don’t forget to showcase our passion for fashion and tech during interviews! Let’s share our ideas on how to enhance customer experiences at ASOS. They want to see our creativity in action.
✨Tip Number 4
Apply through our website for a better chance! It shows we’re genuinely interested in being part of the ASOS team. Plus, it’s a great way to stay updated on new roles that pop up.
We think you need these skills to ace Product Manager – Customer Profile & Identity (12‐month FTC) in London
Some tips for your application 🫡
Show Your Passion for Product Management:When writing your application, let your enthusiasm for product management shine through! Share specific examples of how you've tackled customer-facing challenges and improved user experiences in previous roles.
Tailor Your Application to ASOS:Make sure to customise your CV and cover letter to reflect the values and culture at ASOS. Highlight your experience with digital products and how you can contribute to our mission of empowering customers to be their true selves.
Be Data-Driven:Since we love a data-driven approach, include metrics and results from your past projects. Show us how your decisions have positively impacted conversion rates or customer satisfaction—numbers speak volumes!
Keep It Clear and Concise:We appreciate clarity, so make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon that might confuse us. Remember, we're looking for your story, so tell it well!
How to prepare for a job interview at ASOS.com
✨Know Your Product Inside Out
Before the interview, dive deep into ASOS's Customer Profile & Identity features. Understand how they impact user experience and conversion rates. Be ready to discuss specific examples of how you’ve improved similar products in the past.
✨Showcase Your Data-Driven Mindset
Prepare to talk about your experience with analytics tools like Power BI or Adobe Analytics. Bring examples of how you've used data to inform product decisions and measure success. This will demonstrate your ability to balance customer needs with business outcomes.
✨Communicate Clearly and Confidently
Practice articulating your thoughts on product strategy and stakeholder communication. Use storytelling techniques to convey your ideas effectively. Remember, ASOS values clear narratives that build trust, so be prepared to share how you’ve done this in previous roles.
✨Embrace the Agile Mindset
Familiarise yourself with agile methodologies and be ready to discuss how you’ve worked in cross-functional teams. Highlight your adaptability and how you’ve navigated technical complexities while keeping the customer at the forefront of your decisions.
