At a Glance
- Tasks: Lead and optimise PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Company: Join ASOS, a forward-thinking brand committed to inclusivity and innovation.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and performance bonuses.
- Other info: Opportunity for personal development and career growth in a vibrant retail environment.
- Why this job: Make a real impact in digital marketing while growing your skills in a dynamic team.
- Qualifications: Proven PPC management experience and strong analytical skills required.
The predicted salary is between 59576 - 70000 £ per year.
ASOS is seeking a highly skilled and results‑oriented Pay Per Click (PPC) Manager to lead and execute our paid search strategy. The ideal candidate will be a data‑driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads. Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit.
The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with a strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads). Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAS.
- Performance Monitoring, Analysis and Reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports – identifying trends – with clear explanations and actionable recommendations for improvement.
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
- Advanced A/B Testing & Experimentation Framework: Design and implement a robust A/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
- Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features, technologies, and innovative approaches to enhance campaign performance.
- Manage and Develop Team: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.
Qualifications About You
- Experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
- Outstanding written and verbal communication, presentation, and interpersonal skills with the ability to influence and persuade at all levels.
- Demonstrated ability to effectively communicate and collaborate with senior leadership, translating complex data and insights into actionable strategic recommendations.
- Expert-level experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
- Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
- Exceptional analytical, problem‑solving, and strategic thinking skills with a strong data‑driven decision‑making approach.
- Demonstrable passion for working in the Retail industry with a commercial mindset.
- Excel super user. Experience with PowerBI a bonus!
- Experience managing direct reports, including responsibility for training and development.
- A hands‑on manager who is highly detail oriented.
- Familiarity with marketing automation platforms.
- Experience managing large‑scale PPC budgets.
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
PPC Manager (12 month FTC) in London employer: ASOS.com
ASOS is an exceptional employer that champions a dynamic and inclusive work culture, offering a supportive environment for professional growth and development. As a PPC Manager, you will benefit from a competitive salary, generous employee discounts, and a performance-related bonus, all while working alongside a talented team dedicated to driving innovation in the retail industry. With a focus on continuous improvement and personal learning opportunities, ASOS empowers its employees to thrive and excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager (12 month FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace PPC Manager (12 month FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at ASOS.com from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at ASOS.com specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at ASOS.com
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at ASOS.com, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show ASOS.com you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure ASOS.com that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for ASOS.com, so think on your feet and don't hesitate to showcase your creativity!
