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- Tasks: Lead product analytics to shape strategy and enhance customer experience.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave.
- Why this job: Make a real impact on product development and customer satisfaction in a dynamic environment.
- Qualifications: Experience in product analytics and strong analytical skills are essential.
- Other info: Be part of a data-driven culture that values innovation and experimentation.
The predicted salary is between 36000 - 60000 £ per year.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
As a Lead Product Analyst, you’ll play a central role in driving cross-functional analytics that shape how we plan, build, and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own-brand collections and third-party labels that reflect trend-led design, inclusive sizing, and global style perspectives, tailored for our fashion-loving 20-something customers.
You’ll lead analytical workstreams across key initiatives such as Test & React, Partner Fulfilment, and Customer Funnel optimisation, translating complex business needs into clear, actionable insights, dashboards, and strategic recommendations that drive alignment and impact across teams. This is a high-visibility role at the intersection of data, product, and strategy, where your work will directly influence product development, enhance customer experience, and unlock commercial growth at scale.
The Details...- Lead product analytics across key initiatives, surfacing insights that shape product strategy and commercial outcomes
- Translate complex data into clear, actionable recommendations that improve customer experience and business performance
- Design and maintain dashboards that centralise key metrics and enable deep dives across teams
- Own end-to-end experimentation analysis, delivering iteration guidance and strategic recommendations
- Engage with senior stakeholders to present findings, influence priorities, and align on business goals
- Promote data literacy across teams, enabling self-serve insights through training, documentation, and tooling
- Prioritise work based on business impact and communicate timelines and outcomes effectively
You’re a curious, commercially minded problem solver, with a track record of driving impact through experimentation, product optimisation, and strategic analysis. You are comfortable navigating ambiguity and want to be part of a data-driven culture that values experimentation and innovation.
You’ll also be able to demonstrate:
- Experience in product analytics, strategy or insight roles within high-growth or start-up environments; retail or e-commerce experience would be beneficial
- Strong analytical skills and structured thinking, with the ability to break down complex problems
- Proficiency in Excel, SQL, R, Python, Adobe and data visualisation tools like Power BI. Experience with Adobe Analytics, and MicroStrategy is a plus
- Confidence working with large datasets and translating them into clear, actionable insights
- Excellent communication and storytelling skills with the ability to tailor messages to technical and non-technical audiences
- A natural curiosity, a bias toward action, and a passion for improving products and experiences
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Lead Product Analyst in London employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching ASOS and its culture. Understand their values and think about how your skills as a Lead Product Analyst can contribute to their mission.
✨Tip Number 3
Practice your storytelling skills. Be ready to share examples of how you've used data to drive decisions and improve products. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining ASOS.
We think you need these skills to ace Lead Product Analyst in London
Some tips for your application 🫡
Be Yourself: At ASOS, we want you to show up as your true self. Don’t be afraid to let your personality shine through in your application. Share your unique experiences and insights that make you the perfect fit for the Lead Product Analyst role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in product analytics and strategy. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Show Your Passion for Data: We’re all about data-driven decisions at ASOS. In your application, emphasise your analytical skills and any experience you have with tools like SQL, R, or Power BI. Let us know how you've used data to drive impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ASOS.com
✨Know Your Data
As a Lead Product Analyst, you'll be dealing with complex data sets. Brush up on your analytical skills and be ready to discuss how you've used data to drive product decisions in the past. Prepare examples that showcase your ability to translate data into actionable insights.
✨Showcase Your Curiosity
ASOS values curiosity and innovation. During the interview, demonstrate your problem-solving mindset by discussing how you've approached ambiguous situations in previous roles. Share specific instances where your curiosity led to impactful outcomes.
✨Communicate Clearly
You'll need to present findings to both technical and non-technical audiences. Practice explaining complex concepts in simple terms. Use storytelling techniques to make your insights relatable and engaging, ensuring you can influence stakeholders effectively.
✨Align with ASOS Values
Familiarise yourself with ASOS's commitment to inclusivity and creativity. Be prepared to discuss how your personal values align with theirs. Show that you understand their mission and how you can contribute to creating a positive impact within the team and the wider company.
