CRM Executive (Lifecycle & Campaign Operations) TOPSHOP & TOPMAN in London

ASOS is the online retailer for fashion lovers worldwide. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS you can be your true self without judgement and channel your creativity into a platform used by millions. We are Disability Confident Committed and we encourage the Talent team to provide any reasonable adjustments during the recruitment process.

Topshop and Topman are iconic British fashion brands with 60 years of heritage, headquartered in London. Together they reach over 2 million customers globally through the ASOS platform and generate around £200 m in brand sales. In October 2024 a joint venture with Heartland created a standalone cross‑functional team within ASOS dedicated to unlocking the growth potential of Topshop and Topman. The brands will now benefit from ASOS infrastructure and resources, while maintaining their creative freedom and agility.

The next 12 months for Topshop and Topman will see an expansion of the brands' offline and online retail presence, including the launch of Topshop.com and new wholesale partnerships.

We’re hiring a CRM Executive to help grow the Topshop & Topman CRM channel with a focus on Topshop.com. This is a hands‑on, delivery‑focused role for someone who enjoys building, QA‑ing and optimising CRM campaigns and automated journeys, while helping put processes and reporting in place as we scale. The role will report directly to the Head of Performance & Insights.

You’ll support BAU sends and roll out several high‑impact lifecycle journeys (e.g., Welcome, Back in Stock, Price Drop) with the right targeting, governance and measurement.

• Build, schedule and QA email (and where relevant push/in‑app) campaigns in Braze, aligned to the Topshop/Topman trading calendar.
• Set up audiences using commercially relevant segmentation logic (e.g., engaged vs lapsed, customer groups, product interest where available) and ensure correct suppression/exclusions.
• Own pre‑send QA (links, rendering, targeting checks, tracking) and post‑send checks, escalating issues quickly.

• Help maintain and iterate Welcome/onboarding activity (content swaps, timing tweaks, simple tests).
• Support rollout/BAU of key product lifecycle triggers such as Back in Stock, Price Drop, Low in Stock (build support, QA, reporting checks).
• You won’t be expected to design the whole tech solution, but you will help operationalise it in platform.

• Produce a weekly view of performance (send volume, engagement, conversions / revenue where available) and capture learnings.
• Help keep campaign naming and tagging consistent so reporting is usable (you’ll be given guidelines; you’ll help enforce them).
• Develop an A/B testing pipeline to optimise performance (subject lines, creative, timing) and summarise outcomes.

• Help document and improve simple CRM ways of working: build checklists, QA checklist, campaign request intake and a comms calendar view.
• Support foundational initiatives that are already on the roadmap by being the operational partner: testing, validating outputs and feeding back issues.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply and achieve more as a team. That’s why our approach to working together includes spending at least three days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow, create and succeed.

• Relevant experience in CRM / email marketing / lifecycle marketing in e‑commerce (fashion is a plus).
• Hands‑on experience building campaigns and/or flows in a CRM/ESP tool (Braze or Klaviyo are ideal; similar tools acceptable).
• Strong attention to detail: confident running QA and managing deadlines in a fast‑moving environment.
• Comfortable working with data at a practical level (segments, interpreting performance, spotting issues).
• Experience supporting lifecycle triggers like Back in Stock / Price Drop / abandoned journeys.
• Familiarity with e‑commerce platforms and integrations (Shopify ecosystem awareness).
• Basic HTML/email troubleshooting experience.

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme