At a Glance
- Tasks: Lead product analytics to shape strategy and enhance customer experience.
- Company: Join ASOS, a global fashion retailer that celebrates individuality and creativity.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave.
- Other info: Collaborative culture with opportunities for personal growth and learning.
- Why this job: Make a real impact on product development and customer satisfaction in a dynamic environment.
- Qualifications: Experience in product analytics and strong analytical skills required.
The predicted salary is between 36000 - 60000 € per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
As a Lead Product Analyst, you’ll play a central role in driving cross‑functional analytics that shape how we plan, build, and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own‑brand collections and third‑party labels that reflect trend‑led design, inclusive sizing, and global style perspectives, tailored for our fashion‑loving customers.
You’ll lead analytical workstreams across key initiatives such as Test & React, Partner Fulfilment, and Customer Funnel optimisation, translating complex business needs into clear, actionable insights, dashboards, and strategic recommendations that drive alignment and impact across teams. This is a high‑visibility role at the intersection of data, product, and strategy, where your work will directly influence product development, enhance customer experience, and unlock commercial growth at scale.
The Details…
- Lead product analytics across key initiatives, surfacing insights that shape product strategy and commercial outcomes
- Translate complex data into clear, actionable recommendations that improve customer experience and business performance
- Design and maintain dashboards that centralise key metrics and enable deep dives across teams
- Own end‑to‑end experimentation analysis, delivering iteration guidance and strategic recommendations
- Engage with senior stakeholders to present findings, influence priorities, and align on business goals
- Promote data literacy across teams, enabling self‑serve insights through training, documentation, and tooling
- Prioritise work based on business impact and communicate timelines and outcomes effectively
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications About You
You’re a curious, commercially minded problem solver, with a track record of driving impact through experimentation, product optimisation, and strategic analysis. You are comfortable navigating ambiguity and want to be part of a data‑driven culture that values experimentation and innovation. You’ll also be able to demonstrate:
- Experience in product analytics, strategy or insight roles within high‑growth or start‑up environments; retail or e‑commerce experience would be beneficial
- Strong analytical skills and structured thinking, with the ability to break down complex problems
- Proficiency in Excel, SQL, R, Python, Adobe and data visualisation tools like Power BI. Experience with Adobe Analytics is a plus
- Confidence working with large datasets and translating them into clear, actionable insights
- Excellent communication and storytelling skills with the ability to tailor messages to technical and non-technical audiences
- A natural curiosity, a bias toward action, and a passion for improving products and experiences
Additional Information
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Lead Data Analyst (Product) employer: ASOS.com
At ASOS, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives and every individual is encouraged to be their authentic self. As a Lead Data Analyst, you'll not only have the opportunity to influence product strategy and customer experience but also benefit from a generous employee discount, flexible benefits, and a commitment to your personal growth through tailored learning experiences. With a strong emphasis on collaboration and innovation, working at our London office means being part of a dynamic team that values your contributions and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Data Analyst (Product)
✨Tip Number 1
Get to know ASOS inside out! Familiarise yourself with their products, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current ASOS employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've used data to drive product decisions and improve customer experiences. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the ASOS family!
We think you need these skills to ace Lead Data Analyst (Product)
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data analytics shine through! Share specific examples of how you've used data to drive decisions or improve products in the past. We love seeing candidates who are genuinely excited about making an impact.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience in product analytics and any relevant tools like SQL or Python. This shows us that you understand what we're looking for and that you're a great fit for the role.
Be Clear and Concise:We appreciate clarity! When describing your experiences, keep it straightforward and to the point. Use bullet points if necessary to make your achievements stand out. This helps us quickly see how you can contribute to our team.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about ASOS and our culture while you're at it!
How to prepare for a job interview at ASOS.com
✨Know Your Data Inside Out
As a Lead Data Analyst, you'll need to demonstrate your analytical prowess. Brush up on your experience with Excel, SQL, R, and Python. Be ready to discuss specific projects where you translated complex data into actionable insights, as this will show your ability to drive impact.
✨Showcase Your Storytelling Skills
Communication is key in this role. Prepare to explain your findings in a way that resonates with both technical and non-technical audiences. Practice telling the story behind your data, focusing on how your insights can influence product strategy and enhance customer experience.
✨Engage with Real Scenarios
Think about real-world examples where you've led analytical workstreams or engaged with stakeholders. Be prepared to discuss how you prioritised work based on business impact and how you communicated timelines and outcomes effectively. This will highlight your strategic thinking and leadership skills.
✨Embrace the ASOS Culture
ASOS values creativity and inclusivity, so be yourself during the interview. Show your curiosity and passion for improving products and experiences. Research their culture and values, and think about how you can contribute to their data-driven environment while promoting collaboration across teams.
