At a Glance
- Tasks: Lead AI initiatives to enhance efficiency and customer experience across ASOS.
- Company: Join ASOS, a dynamic fashion retailer embracing AI and automation.
- Benefits: Enjoy employee discounts, 25 days leave, private medical care, and a performance bonus.
- Other info: Collaborative environment with opportunities for personal growth and learning.
- Why this job: Shape the future of AI at ASOS and make a real impact.
- Qualifications: Experience in strategy, operations, and a pragmatic understanding of AI.
The predicted salary is between 80000 - 100000 £ per year.
ASOS is accelerating its use of AI and automation to improve execution, efficiency and customer experience across the business. We are at an early but critical stage of this journey. We are creating a central AI enablement and product execution capability to sit between the business and technology teams. This role will play a pivotal part in shaping and embedding that capability, ensuring AI is applied where it genuinely improves outcomes, not deployed as a tick‑box exercise. This is a hands‑on, ambiguous, high‑impact role for someone who thrives on turning complex ideas into practical delivery at pace.
Purpose of the role
- Act as the bridge between strategy, technology and execution
- Diagnose business processes and opportunities where AI and automation can deliver real value
- Translate ambition into tangible, embedded change
- Build credibility through delivery, not theory
AI is viewed as an enabler, not a standalone priority. Success in this role will be measured by what actually changes in the business.
Key responsibilities
- Identify and prioritise high‑value opportunities
- Work with senior leaders and functional teams to diagnose existing processes, identify friction, inefficiency and bottlenecks, and separate “AI problems” from data, automation or process issues
- Focus on opportunities that improve execution speed and quality, drive efficiency or reinvestment, and enhance customer experience
- Balance quick wins with scalable, repeatable solutions
- Own the “middle ground” between business and tech
- Partner closely with Technology and data teams (who own tooling and build) and functional leaders (who own outcomes and adoption)
- Translate business needs into clear problem statements for tech teams
- Ensure solutions are fit for purpose, not just technically impressive
- Decide pragmatically when to build internally, buy externally, or fix process first before applying AI
- Drive execution and embed change
- Act as a delivery leader, not just a strategist
- Work alongside teams during implementation: testing solutions in real environments, managing adoption challenges, and preventing parallel systems and workarounds
- Partner with PX and teams to address organisation design implications, support capability shifts, and help teams adjust ways of working
- Build and shape a central AI enablement capability
- Help define the operating model, ways of working and success measures for the central team
- Operate as a “Swiss Army knife” capability: parachuting into priority areas, solving problems, and creating repeatable blueprints
- Influence senior stakeholders and maintain momentum
- Engage regularly with the Executive Committee and senior leaders
- Provide clear, outcome‑focused updates: what is working, what is not, and what decisions are required
- Balance urgency with credibility: moving fast without undermining trust and avoiding wheel‑spinning or over‑theorising
We believe being together in person helps us move faster. Our approach to working includes spending at least 3 days a week in the office to accelerate decision‑making and collaboration.
Qualifications Experience & capabilities
- Strong background in strategy, operations, transformation or product delivery; experience working across multiple functions in complex organisations
- Comfortable operating in ambiguity with limited precedent
- Experience translating ideas into execution without relying on formal authority
- Pragmatic understanding of AI, automation and data: you don’t need to be a deep technical specialist, but you should know how to ask the right questions and challenge assumptions
Ways of working
- Bias to action and delivery
- Willingness to roll sleeves up and make a start
- Ability to build trust quickly with tech teams, functional leaders and senior stakeholders
- Comfortable challenging thinking while maintaining strong relationships
Measures of success
- AI and automation initiatives lead to measurable changes, not parallel processes
- Teams adopt new ways of working rather than working around them
- Execution speed and effectiveness improves in priority areas
- The organisation becomes increasingly proficient at identifying and solving problems using AI, without reliance on a central team
Reporting line
The role reports into the People & Communications function, with strong sponsorship from Finance and Technology. Works across the full enterprise with regular exposure to the Executive Committee.
Benefits
- Employee discount (ASOS discount)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive in your role
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Head of AI Enablement and Transformation Delivery employer: ASOS.com
ASOS is an exceptional employer, fostering a dynamic work culture that prioritises collaboration and innovation. With a strong focus on employee growth, we offer personalised learning opportunities and a supportive environment where your contributions directly impact the business. Located in a vibrant setting, our commitment to AI and automation not only enhances customer experience but also empowers our teams to thrive and excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Head of AI Enablement and Transformation Delivery
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those already working at ASOS. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by practising common questions related to AI and transformation. Think about how you can showcase your hands-on experience and ability to drive change.
✨Tip Number 3
Showcase your problem-solving skills! Be ready to discuss specific examples where you've identified inefficiencies and implemented solutions that made a real impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Head of AI Enablement and Transformation Delivery
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of AI Enablement role. Highlight your experience in strategy, operations, and transformation, and show how you've turned complex ideas into practical solutions.
Showcase Your Impact:We want to see how you've made a difference in previous roles. Use specific examples to demonstrate how your actions led to measurable changes, especially in areas like efficiency and customer experience.
Be Clear and Concise:When writing your application, keep it straightforward. Avoid jargon and focus on clear problem statements that reflect your understanding of AI and automation. We appreciate direct communication!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at ASOS.
How to prepare for a job interview at ASOS.com
✨Understand the AI Landscape
Before your interview, get a solid grasp of how AI and automation can impact business processes. Research ASOS's current initiatives and think about how you can contribute to their AI enablement strategy. This will help you speak confidently about how to bridge the gap between technology and execution.
✨Prepare Real-World Examples
Be ready to share specific examples from your past experiences where you've successfully identified opportunities for improvement using AI or automation. Highlight how you turned complex ideas into practical solutions, as this aligns perfectly with the role's focus on tangible change.
✨Engage with Stakeholders
Think about how you would engage with senior leaders and tech teams at ASOS. Prepare to discuss your approach to building trust and maintaining strong relationships while challenging existing thinking. This will demonstrate your ability to influence and drive change effectively.
✨Show Your Bias for Action
ASOS values a bias towards action and delivery. Be prepared to discuss how you've rolled up your sleeves in previous roles to implement solutions quickly. Share instances where you balanced urgency with credibility, ensuring that your actions led to measurable outcomes.
