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- Tasks: Lead AI transformation at ASOS to enhance productivity and employee experience.
- Company: ASOS is a global online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
- Why this job: Join a culture of innovation and creativity, making a real impact in a leading retail company.
- Qualifications: Seeking a visionary leader with experience in digital transformation and a passion for AI technologies.
- Other info: Explore #InsideASOS on social media to see our vibrant workplace culture.
The predicted salary is between 48000 - 84000 £ per year.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. Job Description
The Director of AI Productivity will lead the transformation of how ASOSers work – through the deployment of AI, automation, and modern digital tools. This role will be responsible for reimagining and delivering the platforms, workflows, and experiences that enable our people to do their best work, faster and smarter. The scope spans across all business areas of ASOS, with a mandate to drive measurable productivity gains across the business. Key Responsibilities
- Define and deliver the enterprise-wide strategy for employee productivity, with a focus on GenAI, agentic workflows, and automation.
- Lead the development of general-purpose applications that enhance the day-to-day experience of ASOSers across functions.
- Build and scale intelligent systems that learn from business outcomes and propose optimised actions.
- Establish success metrics and governance to track adoption, impact, and continuous improvement.
- Act as a thought leader and change agent—championing new ways of working and embedding a culture of experimentation and agility.
Qualifications
About You
We’re looking for a visionary and pragmatic leader who can bridge strategy, technology, and organisational change. You’ll bring:
- Proven experience leading digital transformation initiatives in enterprise environments.
- Deep understanding of GenAI, agentic systems, and automation technologies (e.g. RPA, AI/ML).
- Strong track record in modernising business processes.
- Experience designing and delivering user-centric applications that improve employee experience.
- Familiarity with cloud platforms (AWS, Azure, GCP) and enterprise systems (e.g. Workday, ServiceNow).
- Excellent leadership skills with the ability to manage cross-functional teams and influence at all levels.
- Strong change management capabilities and understanding of organisational behaviour.
- Commercial acumen and ability to align tech strategy with business outcomes.
- A growth mindset and passion for innovation, experimentation, and continuous learning.
- Ability to engage with vendors, evaluate solutions, and drive value from partnerships.
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like. Want to find out how we’re tech powered? Check out the ASOS Tech Podcast here . Prefer reading? Check out our ASOS Tech Blog here
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Information Technology
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Industries
Retail
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Director of AI Productivity (London) employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of AI Productivity (London)
✨Tip Number 1
Familiarise yourself with ASOS's current digital transformation initiatives and their approach to AI and automation. Understanding their existing platforms and workflows will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former ASOS employees on LinkedIn to gain insights into the company culture and the specific challenges they face in productivity. This can provide you with valuable context that you can reference in conversations.
✨Tip Number 3
Stay updated on the latest trends in GenAI and automation technologies. Being able to discuss recent advancements and how they could be applied at ASOS will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your leadership skills by thinking of examples where you've successfully managed cross-functional teams or led change initiatives. Highlighting these experiences will show that you're ready to take on a role that requires influencing at all levels.
We think you need these skills to ace Director of AI Productivity (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Director of AI Productivity position. Tailor your application to highlight your relevant experience in digital transformation and AI technologies.
Craft a Compelling CV: Your CV should clearly showcase your leadership skills and experience in modernising business processes. Use specific examples that demonstrate your success in implementing AI and automation solutions in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for innovation and how your vision aligns with ASOS's goals. Highlight your understanding of GenAI and your ability to drive productivity gains across various business areas.
Showcase Your Change Management Skills: ASOS is looking for someone who can act as a change agent. Include examples in your application that illustrate your experience in managing cross-functional teams and influencing organisational change effectively.
How to prepare for a job interview at ASOS.com
✨Showcase Your Vision
As a Director of AI Productivity, it's crucial to articulate your vision for how AI and automation can transform workflows. Prepare to discuss specific examples from your past experiences where you've successfully implemented digital transformation initiatives.
✨Demonstrate Technical Knowledge
Familiarity with GenAI, RPA, and cloud platforms is essential. Brush up on the latest trends and technologies in AI and automation, and be ready to explain how these can be applied to enhance employee productivity at ASOS.
✨Emphasise Leadership Skills
Highlight your experience in managing cross-functional teams and driving change. Be prepared to share stories that illustrate your ability to influence stakeholders and foster a culture of experimentation and agility within an organisation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think about potential challenges ASOS might face in implementing AI solutions and how you would address them, showcasing your commercial acumen and understanding of organisational behaviour.
