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- Tasks: Lead the online merchandising strategy and optimise the customer journey for ASOS.
- Company: Join ASOS, a global fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a dynamic team driving digital innovation in a fast-paced environment.
- Qualifications: Experience in digital trading, strong analytical skills, and proficiency in French preferred.
- Other info: Work collaboratively across teams and lead a team of Digital Trading Specialists.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
As the Digital Trading manager, you will be responsible for driving the near to long-term online merchandising strategy. The role requires you to have a comprehensive understanding of the ecommerce marketplace and industry best practices. The position is responsible for helping to optimise the website across all devices, influencing the end-to-end customer journey increasing conversion and driving sales.
The role will be highly collaborative, with key stakeholders including, regional trade, trade marketing, content & visual teams, buying, merchandising, as well as technology and analytics.
Ideally you will have strong e-commerce experiences, with a good commercial understanding and an analytical skillset to drive key business decisions. We are looking for someone who is highly entrepreneurial and enjoys working in a fast-pace environment, where being agile is key.
As this will be a strategic market role focused on France, Italy & Spain we are looking for a manager with experience within this market, preferably with a professional working proficiency of French language.
Digital Trade Manager will manage the Digital Trading Assistants and Digital Trading Specialists and will report into the Head of EU&ROW Geo.
The Details
- Work with Head of Geo to build a market relevant onsite strategy for the French Market
- Leading by example, owning and managing Digital Trading activities for France; analyse site performance, customer behaviour and competitor trends to drive insights and trading actions.
- Accountable onsite navigation and customer journey, as well collaborating on getting the best content for the market. Adopting a test and learn approach to ensure sites are optimised to our French customer
- Responsible for the management of the browse journey, working with numerous stakeholders including in Geo teams, Central team, Tech and AI, to configure and develop systems and capabilities
- Continuous improvement of onsite rules and rankings, working with Head of Geo and Geo Team to understand and implement site changes in response to market performance.
- Oversees the site standards and ensures the customer journey is as seamless as possible across all onsite touch points
- Detailed technical proficiency across all systems in the Digital Trading space, working to maximise areas of opportunity and working with Head Of & Central trading teams to determine requirements for technical roadmap
- Working cross functionally with multiple teams including, but not limited to, Marketing, Commercial and Technology, to continuously drive the market/markets forwards. A key focus on working collaboratively with Trade Marketing, Content and Regional Trading Manager for their specific market
- Leads cross-functionally to drive Digital Trading priorities and support the successful execution of the Southern European strategy for their region
- Leads a team of Digital Trading Specialist & Assistant. Responsible for their development and growth in the business
- Improve on our technical capabilities by working with stakeholders to understand and maximise and develop the use of tools and systems, testing new features and upgrades
- Experienced CMS user and uses technical expertise to manage technical backlog to drive system and tool develop and supports DCL with the diving the DC roadmap forwards.
- Manages the roll out and validation of new features & system upgrades
- Understand previous campaigns and consider local market trading moments to appreciate the performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration
- Leads analysis across website(s) and app(s) within a region and/or hub and is able to pull and interpret in-depth analysis, using data to suggest and implement improvements to the customer journey
- Support the Head of Geo in developing and evaluating a test and learn strategy, across PLP, Navigation and Search; feeding all insights gained from regular reporting back
- Promotes a data-led test and learn approach, implementing optimisation strategies to improve the browse journey; PLP, Nav, Search
Qualifications
About You
- A solid grasp of ASOS’ vision and Digital Trading’s toolset and processes
- Identifying more efficient ways to carry out existing tasks
- Understand multiple market variances
- High standard of work produced in a fast-paced environment
- Seen as a trusted and well-informed ambassador for the EU Geo
- Previous experience within Digital Trading role at an agency or retailer
- Ability to translate customer trends and mindset into cohesive onsite content and trading strategies
- An in-depth understanding of data driven merchandising
- Previous analytical experience, preferably in either Adobe, GA or Content Square
- A proactive and flexible approach, with the ability to work without guidance
- The ability to work under pressure and thrive in a fast-paced environment
- Excellent communication and stakeholder management skills
- Able to effectively prioritise workload
- Experience trouble shooting and solving difficult and sometimes technical problems
- Strong attention to detail, quality and accuracy imperative
Additional Information
BeneFITS’
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
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Job function
General Business
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Industries
Retail
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Digital Trading Manager employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading Manager
✨Tip Number 1
Familiarise yourself with ASOS's brand values and their approach to digital trading. Understanding their vision will help you align your responses during interviews and demonstrate that you're a good cultural fit.
✨Tip Number 2
Network with current or former ASOS employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and the specifics of the Digital Trading Manager role, which can be beneficial for your application.
✨Tip Number 3
Stay updated on the latest trends in e-commerce and digital merchandising, especially within the Southern European market. Being able to discuss recent developments or case studies during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your analytical skills by being ready to discuss specific examples of how you've used data to drive decisions in previous roles. This will highlight your suitability for a data-driven position like the Digital Trading Manager.
We think you need these skills to ace Digital Trading Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Trading Manager at ASOS. Familiarise yourself with their e-commerce strategies and how they optimise customer journeys.
Tailor Your CV: Highlight your relevant experience in digital trading and e-commerce. Make sure to include specific examples of how you've driven sales or improved customer experiences in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for fashion and e-commerce. Explain why you're a great fit for ASOS and how your skills align with their vision and values.
Showcase Analytical Skills: Since the role requires strong analytical skills, be sure to mention any experience you have with data analysis tools like Adobe or Google Analytics. Provide examples of how you've used data to inform trading decisions.
How to prepare for a job interview at ASOS.com
✨Understand ASOS's Vision
Before your interview, make sure you have a solid grasp of ASOS's mission and values. Familiarise yourself with their commitment to inclusivity and how they empower their customers and employees. This will show that you're aligned with their culture and can contribute positively.
✨Showcase Your Analytical Skills
As a Digital Trading Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight your experience with tools like Adobe Analytics or Google Analytics, as this will be crucial for the role.
✨Prepare for Collaborative Scenarios
This role requires working closely with various teams. Think of examples where you've successfully collaborated with stakeholders from different departments. Be ready to discuss how you navigated challenges and achieved common goals, showcasing your teamwork skills.
✨Emphasise Your E-commerce Experience
Given the focus on e-commerce, it's essential to highlight your relevant experience in this area. Discuss any previous roles where you managed online merchandising strategies or optimised customer journeys. Tailor your examples to reflect your understanding of the European market, particularly France, Italy, and Spain.
