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- Tasks: Lead innovative brand content initiatives across various channels for TOPSHOP/TOPMAN.
- Company: ASOS is a global online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Join a creative team driving iconic brands with a focus on innovation and customer engagement.
- Qualifications: Proven experience in content creation, social media management, and strong communication skills required.
- Other info: Work from our vibrant London HQ and be part of a dynamic, inclusive culture.
The predicted salary is between 36000 - 60000 £ per year.
Creative Brand Content Manager – Topshop/Topman
Creative Brand Content Manager – Topshop/Topman
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Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You\’ll Be Doing…
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications
Who we\’d like to meet…
- Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Retail Apparel and Fashion
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Creative Brand Content Manager - Topshop/Topman employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Content Manager - Topshop/Topman
✨Tip Number 1
Familiarise yourself with the TOPSHOP and TOPMAN brands. Understand their history, target audience, and current marketing strategies. This knowledge will help you demonstrate your passion for the brands during interviews.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that highlights innovative content you've created in the past. Tailor it to reflect the style and tone of TOPSHOP and TOPMAN to make a strong impression.
✨Tip Number 3
Network with professionals in the fashion and marketing industry, especially those who have experience with digital content creation. Attend relevant events or join online communities to build connections that could lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in social media and content marketing. Being knowledgeable about emerging technologies and platforms will position you as a forward-thinking candidate who can contribute to the brand's growth.
We think you need these skills to ace Creative Brand Content Manager - Topshop/Topman
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with TOPSHOP and TOPMAN's brand identity, values, and recent campaigns. This will help you tailor your application to reflect their ethos and demonstrate your understanding of their market position.
Showcase Your Creativity: Include examples of your previous work that highlight your creative skills in content marketing. A strong portfolio showcasing innovative content across various channels will make your application stand out.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job description. Emphasise your experience in managing brand content, your proficiency with social media tools, and your ability to analyse content performance.
Highlight Collaboration Skills: Since the role involves working cross-functionally, mention any past experiences where you've successfully collaborated with different teams. This will demonstrate your ability to work effectively within a diverse team environment.
How to prepare for a job interview at ASOS.com
✨Showcase Your Creativity
As a Creative Brand Content Manager, your ability to think outside the box is crucial. Prepare examples of innovative content you've created in the past and be ready to discuss your creative process during the interview.
✨Know the Brands Inside Out
Familiarise yourself with TOPSHOP and TOPMAN's history, values, and current marketing strategies. Being able to discuss how you can enhance their brand message will demonstrate your genuine interest and understanding of the role.
✨Highlight Your Analytical Skills
Since the role involves monitoring content performance, be prepared to discuss how you've used data to inform your content strategies. Bring specific examples of metrics you've tracked and how they influenced your decisions.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in creative projects, and be ready to share how you handle feedback and differing opinions.
