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- Tasks: Manage and elevate content for Topshop and Topman across all retail channels.
- Company: Join iconic British fashion brands with a rich 60-year heritage, now part of ASOS.
- Benefits: Enjoy competitive salary, flexible benefits, 25 days holiday, and wellness perks.
- Why this job: Be part of a creative team driving fashion innovation and brand growth.
- Qualifications: Experience in ecommerce and content management; fashion background preferred.
- Other info: Work from our vibrant London headquarters and collaborate with diverse teams.
The predicted salary is between 28800 - 48000 £ per year.
Company Description TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the brands have over 2 million customers worldwide through the ASOS platform and generate approximately £200m in sales. Our mission is to unlock the best of fashion for everyone, driven by creativity and innovation. Following the formation of a joint venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone, cross-functional team dedicated to unlocking the growth potential of TOPSHOP and TOPMAN. These brands will benefit from ASOS\’s infrastructure and resources, while maintaining the creative freedom and agility of standalone brands. The next 12 months will focus on expanding the brands\’ offline and online retail presence, including the launch of Topshop.com. Job Description We are seeking a creative and commercially-minded Content Specialist to elevate Topshop and Topman’s brand image across all retail channels. Reporting to the Global Head of Trade, you will manage content across retail channels, including editing, testing, and analyzing performance. This role is based at our London headquarters and reports to the Global Head of Trading, TOPSHOP & TOPMAN. You will collaborate closely with the TSTM Product, Marketing, and Performance & Insights teams. Qualifications Ensure effective use of brand content across retail and marketing channels. Build and schedule content pages in the CMS (Sitecore) according to content plans. Coordinate content testing, analyze performance, and report weekly and monthly results. Provide expertise on content performance across territories and channels, influencing content planning and campaign execution. Support the broader trade and wholesale teams in content utilization, including offline retail, pop-ups, and wholesale partners. Collaborate with Digital Product and Technology teams to optimize site structure for an innovative and engaging brand experience. Act as a super user, providing support and training on CMS functionalities, testing new features, and providing feedback to the Technology team. Candidate Profile Creative, commercial, and proactive mindset. Proven experience in ecommerce and content management systems. Experience within an elevated fashion brand is preferred. Detail-oriented with the ability to produce fast, accurate work. Strong analytical skills to interpret and report on content performance. Troubleshooting skills and issue resolution. Flexible, adaptable, and open to change. Positive attitude, self-awareness, and self-motivation. Additional Benefits Competitive salary, bonus, and pension scheme. Life insurance, private medical care, cycle-to-work scheme, and more. Flexible benefits tailored to your needs. Comprehensive learning and development programs. 25 days holiday plus your birthday off! Onsite gym, personal training, and wellness rooms. #J-18808-Ljbffr
Content Specialist - Topshop & Topman employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist - Topshop & Topman
✨Tip Number 1
Familiarise yourself with the Topshop and Topman brand identity. Understanding their unique style and customer base will help you tailor your approach during interviews and discussions, showcasing your passion for the brands.
✨Tip Number 2
Network with current or former employees of ASOS and the Topshop/Topman teams. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 3
Stay updated on the latest trends in ecommerce and content management systems. Being knowledgeable about current tools and strategies will demonstrate your commitment to the role and your ability to contribute effectively from day one.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed content in previous roles. Highlighting your analytical skills and experience with performance metrics will show that you can drive results for Topshop and Topman.
We think you need these skills to ace Content Specialist - Topshop & Topman
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with TOPSHOP and TOPMAN's brand identity, values, and recent campaigns. This will help you tailor your application to reflect their creative and commercial mindset.
Highlight Relevant Experience: Emphasise your experience in ecommerce and content management systems. Provide specific examples of how you've successfully managed content and analysed performance in previous roles.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including examples of how you've interpreted data to influence content planning and campaign execution. Use metrics to quantify your achievements.
Craft a Tailored Cover Letter: Write a compelling cover letter that connects your skills and experiences to the job description. Highlight your proactive mindset and adaptability, and express your enthusiasm for contributing to the growth of TOPSHOP and TOPMAN.
How to prepare for a job interview at ASOS.com
✨Showcase Your Creativity
As a Content Specialist, creativity is key. Prepare examples of your previous work that highlight your innovative approach to content creation and how it positively impacted brand image.
✨Understand the Brand's Heritage
TOPSHOP and TOPMAN have a rich history. Familiarise yourself with their journey, values, and recent developments, especially the joint venture with ASOS. This knowledge will demonstrate your genuine interest in the brands.
✨Be Data-Driven
The role requires strong analytical skills. Be ready to discuss how you've used data to inform content strategies in the past. Bring specific examples of how you analysed performance metrics and adjusted content accordingly.
✨Prepare for Collaboration Questions
You'll be working closely with various teams. Think of instances where you've successfully collaborated with others, particularly in a fast-paced environment. Highlight your communication skills and adaptability.
