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- Tasks: Lead the development of iconic fashion ranges for Topshop and Topman.
- Company: Join ASOS, a vibrant blend of fashion and technology.
- Benefits: Enjoy employee discounts, 25 days leave, and flexible benefits.
- Why this job: Shape global fashion trends while collaborating with creative teams.
- Qualifications: Proven experience in retail buying and strong analytical skills.
- Other info: Dynamic office culture with opportunities for personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re ASOS. We blend our flair for fashion with our love of cutting‑edge technology, but more importantly we’re interested in how we can bring the best out of you. We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
As a Senior Buyer on Topshop and Topman, you’ll lead the development and delivery of a global product offer that embodies the iconic British fashion brand. Whether it’s tailoring, denim, casualwear or outerwear, you’ll work closely with Design, Merchandising, Marketing and Garment Tech to build ranges that excite, inspire and trade successfully across online, stores and wholesale. This is an opportunity to shape a global product offer while collaborating across multiple functions, giving you the breadth and insight to grow your career in a dynamic, fast‑paced environment.
Responsibilities:- Develop and deliver a cohesive, commercial range that reflects Topshop/Topman’s brand strategy.
- Shape product direction in partnership with Design, aligning creative vision with divisional goals and customer insight.
- Drive department KPIs, delivering margin and profit through strategic planning, responsive trading, and smart decision‑making.
- Use trend and sales data to anticipate customer needs, identify growth opportunities, and inform future buys.
- Trade in‑season with agility, spotting gaps, managing risk, and potentiating high‑impact opportunities across channels.
- Balance range architecture across options, ALB strategy and global requirements, with the flexibility to pivot in‑season.
- Champion Fashion with Integrity, embedding sustainability and ethical sourcing into product decisions and supplier partnerships.
- Collaborate cross‑functionally with Merchandising, Marketing, Sourcing and Garment Tech to ensure cohesive execution, consistent brand messaging, and supply base optimisation.
- Stay close to global trends and competitor activity, using insights to evolve strategy, product mix and promotional opportunities.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications:You’re a creative and commercially minded Buyer with proven experience in a fast‑paced, global retail environment. You bring energy, vision and a deep understanding of the customer to every decision. As a leader, you’ll inspire and grow a high‑performing team, providing clear direction, coaching and feedback, and fostering a culture that’s inclusive, collaborative and driven by bold ideas. You’ll champion development, celebrate success, and empower your team to think big and deliver with impact.
You’ll also be able to demonstrate:
- Strong commercial and analytical skills, using data to drive decisions and unlock opportunities.
- A clear vision for product strategy, with deep knowledge of planning, KPIs and trading.
- Confidence managing OTB and making trade‑offs to drive profitable growth.
- Strong presentation and influencing skills, engaging stakeholders with clarity and impact.
- Excellent relationship‑building skills across internal teams and suppliers.
- Strong systems skills, including relevant trading platforms and Excel.
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Purchasing
Industry: Retail
Location: London, England, United Kingdom
Senior Buyer - Topshop in City of London employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Buyer - Topshop in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ASOS. A friendly chat can open doors and give you insights that might just help you land that Senior Buyer role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past work or ideas for future collections. This is your moment to shine and demonstrate how you can embody the Topshop brand.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in fashion and be ready to discuss how you can leverage these trends for ASOS. Your ability to anticipate customer needs will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ASOS family!
We think you need these skills to ace Senior Buyer - Topshop in City of London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Share specific examples of how you've engaged with the industry, whether it's through previous roles or personal projects. We want to see that you live and breathe fashion!
Be Data-Driven: As a Senior Buyer, you'll need to make decisions based on data. In your application, highlight your analytical skills and provide examples of how you've used data to drive successful outcomes in past roles. This will show us you're ready to tackle the challenges ahead!
Tailor Your Application: Make sure your application is tailored to the role at ASOS. Use keywords from the job description and align your experience with the responsibilities listed. This shows us that you've done your homework and are genuinely interested in the position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at ASOS.com
✨Know Your Product
Before the interview, dive deep into Topshop and Topman's latest collections. Familiarise yourself with their brand strategy and current trends. This will not only show your passion for the brand but also help you discuss how you can contribute to their product direction.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data in past roles to drive decisions. Bring examples of how you've anticipated customer needs or identified growth opportunities through trend analysis. This will demonstrate your strong commercial acumen, which is crucial for a Senior Buyer.
✨Collaborative Mindset
ASOS values collaboration across functions. Think of examples where you've successfully worked with design, merchandising, or marketing teams. Highlight how you fostered relationships and drove cohesive execution, as this aligns with their culture of teamwork.
✨Emphasise Sustainability
With a focus on Fashion with Integrity, be ready to discuss how you've embedded sustainability into your buying decisions. Share any experiences you have with ethical sourcing or sustainable practices, as this will resonate well with ASOS's values.